How to update your Digital marketing techniques


To get Updated on Digital Marketing Techniques you always keep your updated with Latest Trends /Channels / Platform related to industry you are in or if you are working with an agency or freelancer then better to research and update your self on accounts you are handling

  • At the same time you can keep your self update by visiting News and updates site related digital marketing like

Ad Age Homepage – AdAge

Digital Marketing Magazine

Marketing Land | Digital Marketing & Martech News, Tactics & Strategies etc

  • Go through current Digital Case studies of Advertising, Media, Marketing, Digital & Agencies
  • Particpate on Active FB and Linked Group

You can follow Sites like Digital marketing strategy advice – Smart Insights Digital Marketing and enroll for latest tools.

Normally in Digital Marketing Areas you need to keep yourself updated on these below topics

  • Content marketing trends
  • Big Data
  • Marketing Automation (including CRM, behavioural email marketing and web personalisation)
  • Mobile marketing (Mobile advertising, site development and apps)
  • Social media marketing including Social CRM and Social Customer Care
  • Conversion rate optimisation (CRO) / improving website experiences
  • Internet of Things (IoT) marketing applications
  • Search Engine Optimisation (SEO or organic search)
  • Wearables
  • Paid search marketing
  • Online PR (including influencer outreach)
  • Communities
  • Display advertising
  • Partnerships including affiliate and co-marketing

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