svg
  • PROJECT
  • Sony
  • INDUSTRY
  • Retail
  • Electronics
  • Accessories
  • SERVICES
  • Replatforming
  • Custom UI/UX
  • Integration with Tally

We have been associated with team Binary for over 5 years now for our B2C website solutions. Ms. Hemaxi and her team have consistently shown professionalism and technical expertise. Their commitment to delivering quality work has greatly contributed to our online platform. We appreciate their continuous support and look forward to collaborating in future also..

svg
  • PROJECT
  • Sony
  • INDUSTRY
  • Retail
  • Electronics
  • Accessories
  • SERVICES
  • Replatforming
  • Custom UI/UX
  • Integration with Tally

We have been associated with team Binary for over 5 years now for our B2C website solutions. Ms. Hemaxi and her team have consistently shown professionalism and technical expertise. Their commitment to delivering quality work has greatly contributed to our online platform. We appreciate their continuous support and look forward to collaborating in future also..

Small Image Large Image

Background

Sony India is a global leader in electronics, offering a wide range of products such as televisions, cameras, audio equipment, and PlayStations. Sony India sought to create an online store that would integrate seamlessly with their 160 offline Sony Centers across the country

BACKGROUND

Sony needed a compliant and secure Shopify Plus platform to manage both online and offline sales, integrating with inventory systems and ensuring that orders were fulfilled by the nearest Sony Center. The goal was to create a unified shopping experience with the reliability of Sony’s brand and operational structure.

GOALS

Build a Shopify Plus store compliant with Sony’s global security standards.
Integrate Sony Centers’ inventory for smooth order fulfillment.
Ensure SAP integration for inventory management and order processing.
Create custom features to match Sony’s offline finance schemes (e.g., EMIs).

CHALLENGE

FDI Norms: Sony India cannot conduct direct business in India due to regulations.
Inventory Management: Integration of 160 Sony Centers and their SAP systems.
Security: Ensuring the store complies with global security standards like PCI and GDPR.
Finance Schemes: Replicating offline finance offers like EMI and loan validation.

Large Image

Solution

  • Custom Shopify Plus Store: Built on Shopify Plus, the store was tailored to manage Sony’s inventory system, integrating 160 Sony Centers for real-time stock updates and order processing.
  • Financial Integrations: Implemented finance schemes such as Low-Cost EMIs and loan validation features to ensure that online offers mirrored offline deals.
  • SAP and API Integrations: The store was integrated with SAP for inventory mapping, and third-party APIs (like GWT CDP) for digital asset management.
  • Custom Admin System: Created a custom module to manage Sony Center onboarding, order priority logic, and inventory synchronization.
Large Image
Large Image Large Image

Results

  • 17 Million+ YOY Traffic: The website saw a consistent growth of 30% year-over-year.
  • 50 Million+ YOY Sales: The store generated significant revenue through seamless integrations.
  • 1 Lakh+ Orders: Smooth order processing across 160 Sony Centers.
  • Infrastructure Security: Compliance with global security standards like PCI and GDPR.

THE RESULT

20%

Higher conversions

50%

Real-time features

3x

Higher conversion rates

Apps and Integrations

Shopify Plus: The foundation for Sony India’s online store.
SAP Integration: For real-time inventory and order processing.
Finance Schemes: Custom features for EMI offers and loan validation.

Partners

Scrolling Image
Scrolling Image
SHARE

Other Case Studies

Partners

Location

Locations

Mumbai, Bengaluru, Ahmedabad, Indore, Canada

Location

Locations

Mumbai, Bengaluru, Ahmedabad, Indore, Canada

connect

Connect

    • Instagram
    • In
    • Twitter
    • Youtube
connect

Connect

    • Instagram
    • In
    • Twitter
    • Youtube