Today, Businesses are overcoming many hurdles in terms of challenges faced and keeping pace with developments. Qualified leads are a challenge for any business enterprise. Social media comes as a handy tool because it helps customers to discover brands for the products that they are looking for. Here are some of the brands using social media to target the said prospects, gain leads and build the awareness:
1. Generating Leads from Social Platforms
Facebook and Twitter are prominent platforms for lead generation; it provides an easy built-in ad format that prompts for User information before it leaves the ad.
The below picture shows how GrowthHackers, a consulting firm, allow new subscribers to enter email addresses on the Twitter ad. Customer lists can be uploaded in each platform to target similar audiences. Testing the ad formats is important especially the native lead generation ad versus an ad with a video or an image.
The below Wantable ad from fashion and fitness retailer shows how a video is used to capture the interests of the users driving them to the landing page.
Users are targeted sometimes by offering them free stuff. The example below from Brit + Co, a female apparel and lifestyle portal sells its video for learning new skills and lessons. The company offers free classes to its potential interested customers to buy their videos.
The Facebook ad is displayed to induce the prospects into signing free class.
Many businesses make use of Twitter for building brand awareness and to generate the leads. The specific target ads helps the users to dedicated landing page, it could be replying to a tweet or targeting competitor’s customers. The below example from Green Chef, an Organic food delivery company exactly shows how the tweets are used to entice the prospects in trying new recipes.
Green Chef uses Twitter to tweet about its new recipes
2. Website Pop-ups connecting to Social media channels
Website Pop-ups are a popular means where it asks for user information like email address or social login for gaining access to discounts. The users are given the option for liking their page or follow the brand’s social media accounts.
The below example from Apparel retailer FlyPolar gives its users the options to follow its Social Media Channel or enter an email address for getting the discount code.
FlyPolar entices its customers to sign up with them through social media channels or entering their email address to get the discounts.
3. Refer a Friend
Refer-a-Friend is a highly incentivizing program for customers to send prospects. This has been popular for quite some time now, even before Social Media arrived.
Stitch Fix, a Fashion retailer endorses its refer-a-friend program on social media. The above is an Instagram example.
Vistaprint gives a $10 voucher for every referral that produces a Sale.
The big challenges that the retailers face for promoting refer-a-friend program could be visibility deficiency that is if the customers are aware of such programs. The best idea for retailers is to include refer-a-friend program along many touch points that includes an email, social media, on-site and packaging.
Julep, a Cosmetic retailer provides its referral program in its Shipping boxes.
4. Social Media Shares after the Purchase
Brands encourage their customer to share the purchase made on Social Media to create awareness and leads. Retailer “Know Style” offers discounts to customers for future purchases who share on Social Media.
Know Style, a retailer makes use of the above display ad on its website to offer discounts to customers who share on social media for their future purchases. Customers can also be given discounts or coupon code for giving reviews or ratings to be shared on their social media accounts.
Incentives to customers are a domicile tactic to lure consumers to follow on Social Media, states Marketing Sherpa survey. The brand, My Pooch Face sells hand painted pet portraits, it entices the visitors with a free pet portraits for contests.
My Pooch Face offers free hand painted pet portraits to whoever takes interest in the contest. By this, they grow their email listing.
Visitors are given additional entry into Sweepstakes by following their social media profiles, referring the friends and signing up to receive emails.
Like mypoochface.com offers entry into sweepstakes to customers who sign up on social media, refer friends or sign up for newsletter. Additionally, brands can ask audiences to tag friends on social media for entering a contest as it will help to expand the brand’s awareness and reach the right prospects on social media.
Brands encourage the shoppers to actively participate in the contest with the condition of taggign their friends on social media.