As we all know in this internet savvy era presence of a portal, a social media network is mandatory and it has to stand out strongly as there is a constant fight between the competitors and the war will go on with changing time. So every single aspect has to be taken into consideration for your brand’s presence. Here are few things to find out which will be beneficial in terms of your product on Google+:
Content should be checked well, you should know what your audience demands their likes dislikes and for that proper testing is required for the content part. Before publishing anything, it is very essential to analyze different kind of content availability from various short or long messages, the picture oriented ones, video clips or GIFs and keep observing how your viewers interact with these different flair of content, right after that distinct your content in various groups and see which one works the best in your products favor.
Headline should be attractive, headlines are not just text it actually helps SEO very well on Google+ and to make a headline catchy constant effort and striking ideas should come up together. Make it so attractive to the masses that they cannot skip reading the entire post looking at the headline of your content, after all a headline in general gives an idea of any sort of its content at one glance.
Exploring with hashtags, hashtags are used frequently in all the social networks like Twitter, Facebook, Instagram and likewise the popular hastags keep trending on a daily basis. Google + has a different way of functioning when it comes to hastags, so keeping that in mind you can try basically posting an picture and google+ might tag those pictures which later can be used whenever a search process takes place. You can also make great usage of various styles of hashtags on Google+ so that you attract bigger viewers & your brand gets much exposure on Google+.