Retention marketing is a new form of marketing that is becoming more and more prevalent in the ecommerce world. Most ecommerce companies are focused on acquiring new customers. Unfortunately, the competition is increasing online and the cost of PPC is going up, so it’s getting both harder and more expensive to acquire customers. To di_erentiate yourself from the competition, you need to change your focus to also include customer retention.
Retaining your current customers can help you increase your customer lifetime value and make the investment in customer acquisition go much further for your bottom line. You can’t have a sustainable ecommerce store without paying attention to your customer experience – including making sure to keep your customers coming back.
