Unless you’ve been completely offline over the past few years, you’ve probably noticed that Infographics — visual content that combine data/graphics with text-based information to communicate ideas and messages — have been all the rage for marketers over the years.
Like all parts of your content strategy, however, it isn’t enough to just start creating and sharing infographics without any strategy behind what you’re doing. To use them effectively, you have to know what to do with infographics in order to get results.
