As the amount of content on the internet increases, publishers have a problem on their hands—how to attract and engage both new and existing readers (especially when not all readers want the same thing).
The answer to this challenge? Personalization. Using information from their databases, publishers can take various experiences across their email, website, and print communication and make each feel unique to every individual reader.
In this ebook, we’ll have a look at the benefits of personalization for publishers, as well provide actionable advice on how to gather user data and use that information to begin serving dynamic content across your site and emails.
