Since its debut in May 2022, Shopify Audiences has been a game-changer for merchants, offering precise digital advertising and helping to slash customer acquisition costs by up to 50%.
Today, we as Shopify Plus Experts are excited to introduce Audiences v2.2, a significant upgrade featuring our most powerful algorithms yet. This release aims to provide even more valuable insights to merchants, doubling the size of their retargeting audiences and offering enhanced functionality on Meta through our Benchmarks dashboard.
Understanding Shopify Audiences:
Shopify Audiences crafts personalized audience lists exclusively available on Shopify, helping merchants target potential buyers more likely to convert. This free tool is exclusively available to Plus merchants using Shopify Payments in the US or Canada.
How Merchants Benefit:
Shopify Audiences comes with several advantages, now expanded with the latest release:
Better Results for Ad Campaigns:
The Audience algorithms start with a solid base of knowledge about participating merchants’ stores, utilizing insights about buyer behaviour on the Shopify platform to identify potential customers. Whether a shopper is in the early browsing stage or ready to check out, Audiences has it covered.
Example: If a merchant sells swimsuits, traditional ad platforms might target ads based on demographics or interests. However, Shopify Audiences goes a step further, providing insights based on past purchases, like complementary products.
Precision Targeting:
Audience algorithms leverage machine learning, constantly adapting based on buyer intent data. With v2.2, the product has improved significantly, promising even better performance in the future as more customer intent signals are incorporated.
Improved Performance with Benchmarks:
Shopify Audiences v2.2 allows you to compare ad performance not only with similar stores but also within industry groupings. This benchmark data helps fine-tune ad sets, enhancing key metrics like click-through rate, conversion rate, and cost per conversion.
Lower Customer Acquisition Costs:
Shopify Audiences can cut customer acquisition costs by up to 50%. In a digital advertising landscape where costs are rising, this tool proves invaluable for businesses.
How Binary Can Help:
As Shopify Plus Partners, Binary Web Solutions India Private Limited is positioned to assist you in seamlessly integrating Shopify Audiences into your advertising strategy. Our expertise ensures that you maximize the potential of this tool, reaching the right audience and making your ad budget work harder for you.
Getting Started with Shopify Audiences:
To be eligible for Shopify Audiences, merchants must be a Shopify Plus merchant using Shopify Payments, operating in the US or Canada. Once eligible, follow these steps:
Install the Audiences app.
Turn on data sharing to develop insights. Rest assured, merchants’ proprietary data remains safe, secure, and hashed.
Connect an ad platform of choice, including Meta, Google, Pinterest, Criteo, TikTok, and Snapchat.
With Shopify Audiences and Binary-Shopify Plus Experts by your side, you can navigate the complexities of ecommerce advertising, reaching your target audience effectively. Start today and experience the difference in your ecommerce advertising strategy.
