TCO - Binary - Ecommerce Experts

Discover the Best Total Cost of Ownership with Shopify

A deep-dive guide on all-things TCO

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Implementation & Setup cost

On average, competitors' implementation costs are 49% higher than Shopify's

Shopify outperforms competitors with

These figures represent average savings with Shopify

33 % Better
lower overall costs
23 % Better
savings on platform expenses
19 % Better
less in operation and maintenance fees

Operational & Total cost

On average, competitors' Operational & Total costs are 29% higher than Shopify's. Take a deep dive into Shopify's TCO Calculator tool

Calculate TCO

Discover the Best Total Cost of Ownership with Shopify

Unlock comprehensive insights into why Shopify leads in TCO across major platforms.

CASE STUDIES

Join millions of businesses unlocking growth with Shopify

Lull

Ditching BigCommerce, Embracing 25% Savings: Lull's Shopify Growth Story

4ocean

How 4ocean switched back to Shopify from BigCommerce to focus on their core business

Grace & Lace

Grace & Lace handled its “Shark Tank” demand, but required replatforming to find the flexibility needed to grow

FAQ's

All you need to know about TCO

What research informed these calculations?

From December 2023 to January 2024, Shopify commissioned research from an independent leading consulting firm to study Total Cost of Ownership (TCO) across major ecommerce platforms. Research inputs were collected from an executive survey, in-depth executive interviews, secondary research (e.g., market and industry reports, review boards), and global subject matter advisors (SMAs) with in-depth expertise in ecommerce.
Who participated in the research?

The research captured data from a survey of 250 enterprises across major ecommerce platforms. Respondents were based in the U.S. and Canada, and represented businesses of different sizes, industries, and revenue ranges (surveyed businesses had revenues of $10M and greater). The expert interviews were conducted with enterprise leaders responsible for managing and making investment decisions related to ecommerce platforms. Global SMAs knowledgeable in ecommerce platforms and enterprise pricing were also consulted throughout the research.
What goes into measuring TCO?

Total Cost of Ownership (TCO) is used by enterprises to assess all direct and indirect costs incurred with a given purchase or platform. Our TCO assessments holistically view the total cost that enterprises may incur from their initial purchase of an ecommerce platform to the recurring expenses needed to keep the platform operational. More specifically, for this calculator, our research design and analysis were informed by three TCO drivers: Platform Fees & E-commerce Stack Costs Operational & Support Costs, and Implementation & Setup Costs