In the beginning, Hashtags were only used by social networking sites. As knowledge increased on how Hashtags work, it was commonly accepted by the marketing and advertising industry. Today, Hashtags are a part of human social conversation.

Hashtags plays a key role in today’s culture and over time, it has successfully developed as an important aspect of our existing modern culture. Hashtags are considered to be an effective way to find content with regards to particular subjects, as well as individuals referred to in those subjects. Just as queries/searches are performed on systems other than Search engines such as Google/Yahoo, search also takes place widely on public systems. Every day, there are  individual finders on Pinterest, Twitter, Google+, Instagram, YouTube and other social platforms using terms and Hashtags with success. As an indication of things to come, Search engines has improved the online exposure of Hashtags queries/searches as well.