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Empowering E-Commerce Excellence: Harnessing Shopify’s Hydrogen with Binary

Empowering E-Commerce Excellence: Harnessing Shopify’s Hydrogen with Binary

Ecommerce Shopify Technology

In the rapidly evolving digital marketplace, staying ahead of technological trends is not just an advantage; it’s imperative. At Binary, our dedication to driving transformative growth for our clients has guided us to embrace Shopify’s Hydrogen framework. This cutting-edge tool is designed to redefine the e-commerce landscape, and as Shopify experts, Binary is at the forefront of this innovation. This blog explores how Hydrogen enables us to build custom, high-performance storefronts that resonate with today’s dynamic consumer demands. For a comprehensive overview of Hydrogen, visit Shopify’s Hydrogen framework.

The Genesis of Hydrogen
Shopify’s Answer to Modern E-Commerce Challenges
As Shopify experts, Binary understands the importance of agility, efficiency, and scalability in e-commerce development. Hydrogen, Shopify’s innovative React-based framework, is tailor-made for creating custom storefronts that are not just fast and responsive but also deeply personalized, aligning perfectly with the needs of modern e-commerce businesses.

Performance at Its Core
Binary leverages Hydrogen’s performance-oriented architecture, which uses advanced web technologies to ensure lightning-fast load times and seamless user interactions. This approach significantly enhances the user experience, boosting conversion rates and search engine rankings.

Seamless Shopify Integration
Hydrogen simplifies e-commerce functionality with built-in Shopify integrations. As e-commerce specialists, Binary efficiently utilizes these features, allowing for the rapid development of feature-rich storefronts that seamlessly integrate product information, shopping carts, and checkout processes.

The Oxygen Advantage
Binary takes advantage of Shopify’s Oxygen hosting solution, which ensures Hydrogen-built storefronts are delivered with unmatched speed and reliability worldwide. This allows our clients’ businesses to scale confidently, knowing their digital presence is optimized for performance.

Binary’s Strategic Approach to Leveraging Hydrogen
At Binary, our ethos is centered on leveraging innovative technologies to fuel digital transformation. By incorporating Hydrogen into our toolkit, we offer our clients custom e-commerce solutions that stand out in a crowded digital space, reinforcing our position as Shopify experts.

Crafting Personalized Shopping Experiences
Binary uses Hydrogen to create dynamic, tailored shopping experiences, understanding that personalization is key to customer loyalty and satisfaction. Our strategy ensures that every customer interaction is meaningful and engaging.

Future-Proofing E-Commerce Development
As forward-thinkers, Binary explores and integrates emerging technologies that complement Hydrogen’s capabilities. From AI-driven recommendations to immersive AR experiences, we are dedicated to enhancing and future-proofing our clients’ e-commerce platforms.

Learn More and Get Inspired
To delve deeper into Hydrogen’s transformative potential for your e-commerce platform, Shopify offers an extensive exploration of its features and benefits at Shopify’s Hydrogen documentation.

Additionally, for a practical demonstration of Hydrogen’s power, we recommend watching this insightful video:

Conclusion: Redefining E-Commerce Excellence with Binary
As Binary continues to explore the vast potential of Shopify’s Hydrogen, our commitment to delivering unparalleled e-commerce solutions remains stronger than ever. Combining our deep industry expertise with Hydrogen’s advanced features, we’re not just keeping pace with digital trends; we’re setting them.

lLt us redefine what’s possible in the digital marketplace together. Discover how our Hydrogen-powered solutions can elevate your e-commerce presence and propel your business towards unparalleled success.

Live Video Shopping and the Future of Online Retail

Live Video Shopping and the Future of Online Retail

Ecommerce Technology

In today’s busy world, your customers aren’t always able to visit your local shop or store.A lot of them still like the ease of shopping from home. Recent projections indicate that nearly a quarter of global sales will be conducted electronically by 2023. This shift emphasizes the importance of bringing the in-store experience online, making it crucial for businesses to explore innovative avenues.


What is Live Video Shopping?

Live video shopping reshape the digital connection between customers and e-commerce stores in real-time. This conversational commerce technology allows customers to seamlessly witness and purchase products during a live interaction, providing a dynamic and engaging shopping experience.


Why Video Shopping Matters?

  • Increased Sales Potential:

Incorporating live video shopping enables brands to sell products with a personalized touch, mimicking the in-store experience. This approach significantly boosts sales and average order value. For instance, fashion brands can showcase clothing items, answer queries in real-time, and create a more intimate connection with customers.

  • Improved Engagement:

Video shopping fosters customer, brand, and agent engagement. The personalized and convenient nature of video interactions creates an online environment that resonates with customers, resulting in a 400% increase in video chat sessions for some businesses.

  • Convenience and Personalization:

Providing a convenient and bespoke approach, on-demand video shopping allows brands to tailor the digital customer experience to individual needs. This approach ensures seamless interactions without the need for downloads or third-party software.

  • Versatility in Agent Deployment:

A robust video shopping solution allows businesses to deploy both in-store associates and desktop-based agents, offering a multi-faceted approach to online customer communication. This flexibility ensures around-the-clock availability and the ability to cater to diverse customer needs.

  • Video Marketing Integration:

Video shopping becomes a powerful marketing tool, enhancing customer engagement and serving as a word-of-mouth marketing strategy. As 86% of businesses utilize online video for marketing, incorporating video interactions becomes the next frontier in customer communication.

  • Real-World Examples:


Duroflex, a leading mattress brand, transforms the shopping experience by incorporating real-time video interactions on their website. This innovative approach allows customers to explore mattresses, ask questions, and engage in live chats with agents. The interactive platform provides a unique opportunity for customers to get a hands-on feel for the product while actively participating in the decision-making process. Binary, Ecommerce Experts have played a pivotal role in implementing this feature on Duroflex’s website, enhancing customer engagement and driving sales.

  • The Takeaway:

Ready to transform your e-commerce experience? Discover the magic of live video shopping with Ecommerce Experts. Book a demo today and witness firsthand how video chat can elevate your customer engagement, increase sales, and leave a lasting positive impression.


Top key strategies to help you gain back the traffic on your site

Top key strategies to help you gain back the traffic on your site

Ecommerce Technology

Getting traffic on the websites is one of the key elements to get customers buying products from you. There are remarkable ways through which you can attract your customers by knowing the right time and place to market your business. Mobile optimization is one of the top priorities because more and more people are shopping on-the-go so brands should be making super easy for them to get on their webpage and have a hurdle-free shopping experience. Let us take a look at some of the key strategies that will help to gain traffic on your webpage.

  1. Optimized Mobile Strategy – Physical stores have geographic limitations, this can be overcome by the means of Geotargetting. Geotargetting helps to boost the food traffic on webpages through shopping and making use of search campaigns. The bid modifiers help to target relevant ads while shoppers are closer to store.A survey by Deloitte showed 49% of mobile traffic. Google’s free tool allows anyone to check on the site speed and provide recommendations on different ways that can help optimize the mobile site.Cart abandonment is a common issue; brands should provide frictionless buying experiences to their customers. Customers are looking for similar experiences the way they find it on using desktops. Checkout options must be optimized that ensures to keep up with the sale.

  2. Maximizing Returns on Investments – The past data can be useful in predicting the top performers; it also helps to analyze previous year’s output. The past data helps to make informed decisions on products.Remarketing strategies are highly sustainable with proper approach; you can make a list of audiences that bought products and then increasing the bids on those audiences. It will help to derive a conversion.

  3. Promotional Strategy – Promotions are part and parcel of any business, competitive pricing helps shoppers who are looking for good deals. Promotion price can also be offered for special festivity and occasions.Some consumers are also looking for Free Shipping; it’s a great way to attract customers. A study by Deloitte says that 63% consumers shop from online retailers offering free shipping.

  4. Social Media Strategy – Social media strategies form the base of online purchase, research shows 27% consumers make use of social media platforms to make online buying decisions. Customers vouch for colorful images; they attract more attention and help to stand out from the competition.

    Marketers make use of audience strategy, custom audiences on Facebook helps to target your customer base. Brand can expand their reach by using Lookalike audiences on Facebook for targeting the consumers which are very similar to demographics.

Get Google Analytics answers in plain English

Get Google Analytics answers in plain English

Ecommerce Technology

Technological changes have made stupendous discovery of new processes and styles that have led to enormous changes in the way we ever interpreted things. Google analytics will let users’ lead easy interpretation with its marvelous discovery of giving data in plain English. Natural language processing and Machine learning technology are the next big things that are going to be integrated in its popular analytics platform. Google have stated the technology that they use hugely comes from Android and Search hence analytics users do better understanding and act accordingly on analytics data.

Google, after thorough preview with analysts it indicated that they spend half of their time in answering basic analytics questions for other people in organization. This makes it possible for analysts and business users to make use of simple English to provide analytics data. They shall be able to get information in theoretical form faster; it gives groups the power to focus on high value aspects of their roles. The ultimate goal of the Google is to get answers about key business metrics as simple as asking questions in plain English.


The latest functionality from Google named as Analytics Intelligence is a powerful tool that helps to answer numerous questions. They shall answer questions that are related to basic metrics like referrals and traffic, trends and performance. The users can put date ranges to get the data specifically that they are looking for, that shall also include percentages.


Google Analytics Intelligence helps give precise information about varied user groups. Retailers can ask any questions relating to their trade in any countries and advertisers can ask questions relating to paid search keywords that give better conversion rates.

Analytics Intelligence is quite intelligent and promises to offer impressive results; it has its set of limitations. The only drawback is that, it cannot tell users which questions to ask. Analytics Intelligence will undoubtedly help a lot of Analytical users not having in-depth knowledge of services to answer questions of their own. It’s a powerful and simple to use service but it often requires good knowledge and experience that most of the companies do not possess. Many people do not realize its utility and hence they are not able to make maximum use of the free service that is available. Analytics Intelligence cannot totally address the issue; they would not be able to tell users which questions they should be asking.

Companies today are already facing a lot of challenges and interpreting data becomes even more difficult with lack of expertise and tools to use. Data is available in huge numbers and tools make the task even simpler for analyzing it. But Data is of no use, if users don’t use the right metrics and ask the right questions. A user can ask Analytics Intelligence questions like, “What channels gave best conversions in the month of July”. The answer may or may not be of real value to the business. Analytics Intelligence does not know what the questions are.

However, good functionality the Analytics Intelligence tool may provide, the users should know that it shouldn’t lead to over-production of reports and charts that might not be of any use for business.

Top things to know about Google AMP

Top things to know about Google AMP

Ecommerce Technology

Google’s AMP have revolutionized the way e-pages were ever loaded, it uses simple algorithm like that of HTML coding but an AMP HTML version. The Javascript in the coding, don’t let outside elements disturb the loading of original content of the web page. It is designed to give users top loading speed like that of instant bulb lighting. There are many benefits to AMP pages that simply follow its own set of rules and no amount of outside coding disturbs its load time.

AMPs are the next big boom after the SEO on-set. Google Accelerated Mobile pages are set to break down all hurdles for loading web pages. AMPs are targeted to avoid the loss of customers when they leave the site after long minutes of waiting for the pages to load. Mobilegeddon update from Google created much buzz declaring that the search engines will count mobile friendly pages in its searches. With the latest, Google’s AMP – it has a new standard for HTML programmers to in-built AMP HTML pages for higher web performances. So, let’s start with the basics first, what is AMP, how does one get started with it and how is it astoundingly beneficial for ecommerce brands and marketers to market their pages.

Google AMP: Explained

Google AMP is an Open Source Project designed to help web publishers create mobile-optimized pages. The pages can be loaded instantly on all the devices, Google states that web pages need to run rich content like animations, video and graphics that work with smart ads that load in an instant. Google’s blog post stated, “We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant — no matter what type of phone, tablet or mobile device you’re using.”

Google’s goal is to provide best possible mobile experience. Michael Bertini, search marketing expert at iQuanti says, “Google wants to get information to the end user as fast as possible”, “Google doesn’t want the user to have to wait to read or see something.” According to, Google’s AMP Product Manager Rudy Galfi said that median load time for AMP coded content is 0.7 seconds. The median load time for non-AMP pages stands at 22 seconds, he noted, it takes this time or makes you leave the site. AMP was officially integrated by Google on February 23, 2016 for mobile search results.

Google AMP: How it works

The latest AMP HTML framework comes as a big support system to already existing web technologies; it helps owners to crease light-weight webpages, according to Google. “AMP-HTML is simply HTML5 with a set of specifications (requirements and restrictions),” Google’s Galfi told “The optimization is powered by JavaScript, styling can be customized via CSS3, and pages are cached.”

Caching is core to AMP, Galfi said. From

“[Galfi] explained that Google AMP cache functions in a similar manner as a content delivery network (CDN), that it is free for anyone to use and that it works on ‘stale-while-revalidate’ model. This model helps make sure the content is always up to date in the cache. The process by which it works is quite simple: When a request is made, the client receives the cached version while the document is requested again from its original server to be updated in the cache.”

AMPs are “completely separate from a typical mobile site,” says Jim Robinson, founder and CEO of ClickSeed, a digital marketing and SEO agency. “Assuming your site has a desktop version, a mobile version and an AMP version, the desktop version will be the canonical (preferred version), and the mobile and AMP versions will each be annotated separately as alternates.” Site publishers can serve their own ads through AMP, “although there are restrictions on sizes and placements,” Robinson says. “Most major publishers serve ads through DoubleClick for Publishers (DFP) or OpenX, both of which are compatible with AMP.”

Google AMP: Types of Sites that can use AMP

Ordinarily, AMP is targeted on news stories from online publishers, the content that Google search users see as AMP pages in to mobile search results. AMP is also beneficial for Ecommerce organizations that use AMP results carousel and other components are well-suited too. Take for instance; eBay announced that its AMP mobile shopping experience was live. Overall, 8 million AMP based “browse nodes” are in production. Robinson added that the ability to develop AMP based product pages are most likely to create bigger commercial incentive for websites adopting to the standards.
Trevor Paulsen, product manager with Adobe Analytics states that “AMP is an incredibly important part of a balanced marketing strategy for publishers today, given the project’s close ties with search engine results and advertising impression rates,” he said further that “Adoption has been strong, given the battle for mobile ad dollars and the fact that Google prioritizes AMPs in search results. That being said, Google is interested in keeping people within their ad network, so it will be interesting to see whether ads are more successful on the mobile web or in apps.”

“As with any evolutionary change in the search engines, people need to pay attention to AMP and adjust,” adds Thomas Petty, president and digital marketing trainer with Bay Area Search Engine Academy. “Over time, it will become an influencing factor. Just as Google has been recommending mobile-responsive websites, this is another step in that direction.”

Google AMP: Why was AMP CREATED?

Usually, web surfers need rapid search results, according to Eric Enge, CEO of Digital Marketing Agency, Stone Temple Consulting. It means Google wants to give its users speed to because there is huge competition in today’s world, if they are able to give superior speed to their users for the content being searched, they will win the market share, Enge added. Google also wants its users to stay tuned on mobile pages, Google has over 5 out of the 9 most installed mobile apps even then its market share is less certain there.

Google AMP: Types of Sites that can use AMP

As Richard Gingras, Senior director of news and social products at Google rightly states that AMP won’t directly show you a massive search ranking while talking to There should be enough of Search engine ranking signals that need to meet satisfying criteria. He further stated that “Speed” matters the most when it comes to search engine ranking. According to Gingras, “If we had two articles that from a signaling perspective scored the same in all other characteristics but for speed, then yes, we will give an emphasis to the one with speed because that is what users find compelling.”

AMP has the power to influence where Google places its search results, Petty says. AMP pages get more clicks and less bounces because they are quicker to load. If Google feels that the page is of high value to users, then it gets higher placement in search results. Google keeps changing its rules to give the best results in terms of searches made. If your website takes too much time to load pages, it may lose out on lots of business. Mobiles have come to be an important aspect in everyone’s lives; most people are using Google to find anything and everything on earth. AMP acts an essential tool that would ensure better rankings and find ability on the web, says Oleg Moskalensky, President of Productive Computer systems, the company that develops IT solutions for smaller businesses. He says, Google shall punish slow loading web content in their rankings, “So even if you do everything you can to improve SEO, without AMP, you’d be potentially spinning your wheels.”

Google AMP: Potential Pitfalls

AMP is a new technology placed by Google and hence it is going to take some time before it becomes too common and people start using it. “It’s harder to implement at first, but tools, plug-ins and add-ons evolve to make it almost automatic,” he says. “Think of where SEO was a few years ago. Manually hand-coding Meta tags and other elements was the norm. Now SEO plug-ins prompt users with exactly what they should do to improve ranking, without having to know SEO.” And an AMP WordPress plug-in “does a pretty good job, and it will evolve over time” to make it simpler for everyone, Petty says.

AMP does not really have any pitfalls but understanding its limitations of the AMP is the right word. Enge states that AMPs work faster because it has restrictions on the amount of the code that you can apply on your pages. Take for example, an AMP supplied JavaScript library is very limited to what it can do. He further states that one cannot implement forms till the time they use iframes.

One hazard with AMP is when users share links to AMP content through a Google search, the links point to URL rather than taking it content developers site – this was pointed out by It could significantly give negative impact content developers site traffic, states Mike

Kisseberth, Chief Revenue Officer of Digital Content and services firm at Purch stated.

Paulsen says, AMP “creates a potential challenge on the analytics side, as it’s impossible to be 100 percent sure where a publisher’s content will be loaded from, as well as complications with visitor identification due to tight cookie restrictions”.

Google AMP: Role of IT in AMP

AMP Initiatives involves HTML code and Programming where IT department should be involved according to Moskalensky. “IT needs to work with others for content creation and planning, but the actual implementation and maintenance would need to be done by IT either within the company or by a freelance company hired to do the job.” According to Robinson, IT “will likely play a big role in adopting the AMP standard because there are some behind-the-scenes prerequisites they’ll need to help with,” he further says “For example, depending on the chosen configuration, a server admin may need to set up additional sub-domains or install secure certificates. There will likely be some coordination with any CDN vendor. Most of the work can be handled by developers from there, but there’s definitely a bit of technical work involved.”

Google AMP: Is this the Mobile future?

AMPs are yet to grip the whole mobile market. Robinson says, “AMP potentially has big implications for the mobile web, but it all depends on whether it becomes widely adopted as a standard”. He further stated that, “Not everything Google pushes for gains traction. Google pushed for adoption of Authorship markup, for example, which required publishers to implement code changes and encourage their writers to set up and connect Google+ accounts. But Authorship markup is now irrelevant and some publishers feel like they were sent on a wild goose chase.” He said AMP “may stand a better chance at becoming a widely adopted standard since it’s less proprietary than alternatives, like Facebook Instant Articles or Apple News. As a result, publishers may be more willing to develop AMPs. That combined with the resources Google has put into promoting AMP as a new mobile standard mean it should be given a serious look.”

Check what channels consumers’ research before buying online

Check what channels consumers’ research before buying online


Consumers today are much adapted to using latest tools available online to find the best product they may be looking for. Millennial’s between the age of 18 and 34 year olds are amongst the bigger range of crowd purchasing the products online, the next is Gen X and Baby boomers.

Consumers are tech savvy today exploring every dimension before making any purchases. Before buying any products, you have a good deal of information that will help you make buying decisions.

The research by Salesforce surveyed over 4,000 consumers across different countries – UK, USA and Canada. The results found that respondent spent their times online before making any purchases online. They used different channels before making a purchase decision.

The findings showed there is mega difference amongst the behavior of millennial’s, Gen-X and Baby Bloomers. Millennials were not in favor of a particular channel after the use of websites. Gen-X had similar opinion as millennials except that they relied less in the use of phones. The studies show that the age group up to 54 years has become highly adaptable to the use of latest technology. Baby Boomers switched less channels while doing their research, they usually used emails and websites before making a purchase.

The research showed how it is important for a fully integrated multichannel marketing strategy for getting success.

Source: Salesforce Connected Shoppers Report

Data Sample: Individual data breakouts across three global markets (Canada, U.K. and U.S.) based on responses from 4,000 adults.

Recommended Resource: Integrated Marketing 2020

Marketing Automation Strategies to implement for your Business today

Marketing Automation Strategies to implement for your Business today

Ecommerce Technology

Businesses today spend a lot of time and money in marketing their business and products. If you are still hung up to the old conventional methods that takes lot of your time and efforts then you need to hold on.  Take a sneak peak at the following simple steps that would actually automate your marketing processes.

The study from Smart Insights – GetResponse states that not many businesses are tapping into the power of Marketing Automation tools. 54% of businesses use limited marketing automation while 20% aren’t using it at all. The technology tools like PPC and SEO are now a thing of the past but they are very much here to stay. Along with these, there ought to be a marketing strategy that automates the routine tasks with precision and find exact data that will help you score over your competitors.

To start with Marketing Automation, it may seem like a cumbersome task but mixing all the ingredients like an email platform, leads source, CRM full of client data can help you kick start.

Let’s look over at the fundamental strategies that you can use for Marketing Automation:

  1. Good dynamic Content – Businesses already have good amount of customer information about B2B clients in their CRM systems. With this information, companies can deliver personal content that reflects the behavior and history of the customers. CRMs and emails systems could be integrated together to make different segmentations.
    Segmentation can dramatically improve click rates by 62% higher that utilize information in your email database.
  2. Drip Campaigns – Drip campaigns are very effective for businesses with long sales lead-times. They are basically timely emails sent to your audiences that help to introduce business to the new clients. Drip campaigns have 98% conversion rate and helps to educate clients, new leads and new customers.
    Drip campaigns are simple to set-up but it requires effective managing. We have to check if the email platform really supports timed automatic triggered sending of emails to give consistent experience for all the contacts.
  3. Nurturing the Campaigns – Nurturing the leads is one of the most important aspects that need proper watering. Audiences can choose their own journey through automated campaigns. Dynamic content will help change the email based static fields and nurturing will segment your audience based on their interactions with your communications. It will automatically send them in the direction of their interests.
    This automation level is simply spell-bound and can help generate more leads at lower costs rather than using non-targeted static campaigns. Nurturing is particularly good option for leads that have engaged with your site but are not really ready with a direct proposition.
    For a successful nurturing of campaigns, there should be a lot of Calls-to-action and links in the emails for audiences. Audiences are looking forward for your interaction with them on social media and other search options. More marketers are looking forward for an integrated marketing solution.


Top reasons why you should redesign your Small Business Website in WordPress

Top reasons why you should redesign your Small Business Website in WordPress


Business websites are a typical means that serves as Digital storefront for your Business. Websites should be user-friendly, should load quickly and have a mobile version, if it doesn’t meet these criteria the customers are quickly going to move away to your competitors. Most businesses rely on websites to bring in leads and educate potential audiences. Small business owners usually think that they can’t really cope with bigger businesses in terms of website design and development but that’s not the fact. You can easily do it and even greater than big businesses with the help of WordPress platform.

Here are some of the reasons as to why WordPress is the best platform for your Small Business Website:

  1. Use website as a Blog – WordPress will quickly let you have a blog for your website if you already don’t have. The software is super easy to operate and is the perfect platform to blog about your small business. You can set a simple page on your website and name it as a Blog; you can keep adding the posts to that page. Blog is one of the fastest and effective ways to continuously keep adding new contents to your website and keep your customers well informed.
  2. Constant Updates – WordPress is a safe and secured platform to use and it is always up to date and uses the latest policies. WordPress is a CMS system that automatically checks for updates and update itself. It is extremely safe and reliable to use WordPress knowing that it offers best security and that your site is secured for users and visitors.
  3. It’s an Open-Source – WordPress is an Open-Source platform that allows developers to contribute to the software in the form of themes, plugins and updates. Businesses greatly benefit because WordPress is constantly improving and getting better, the updates doesn’t cost the owners anything.
  4. WordPress is SEO friendly – The idea of SEO for a website is to make the website searchable on the search engines like Google and Yahoo. It may take some time for some to learn the tricks of SEO while WordPress offers best ways for business owners to optimize their sites in the easy way possible.
  5. WordPress is widely known – WordPress has been around for more than 10 years, it is a safe platform and offers problem-free solutions. The engineers at WordPress have improvised the system over years, it has become timeless in the sense that developers at all levels love to work on it.
  6. Coding is standard – Hiring a web developer for your webpage can get into a tricky affair since then no one else can manage it. It is good if you do not have to make any frequent changes to the website but it is very rare. WordPress has become so popular that any developer knows how to code it. The website designed and developed by one developer can easily be redesigned by other developer.
  7. WordPress is used by Biggies – WordPress is very well-known and people’s favorite. The big brands are using WordPress to power their sites. It is simply the best for small businesses since it provides great visual platform, it is scalable, it is fully functional and offer endless possibilities for new, old or startup businesses.

WordPress offers the best means for small businesses to grow their website by offering numerous options and plugins that will make it visually appealing and easy for the users and operators.



Ideas to implement video in your Digital Marketing Strategy

Ideas to implement video in your Digital Marketing Strategy

Ecommerce Technology

Videos are the next big boom that has entirely changed the way marketers ever marketed their businesses. People actually like watching video content than they do for textual content. Videos have gained good popularity with the onslaught of varied networks and social media at its brim. The fact of the matter is – Videos can give you more than expected results if done in the right manner. The Cisco report states that by 2019, online videos are slated to generate four-fifths of global Internet traffic. Given below are few of the tips and steps that will help you target your audience with how, where and why you should take Video marketing seriously.

Website Video Marketing

Almost 79% of consumers stated they will watch video about the product and 84% noted they will make a purchase after watching the video.

Getting results with SEO:

  • 97% businesses reported that their product video tutorials helped user understand the features of the product or their services.
  • 54% business reported that they saw reduced support calls by putting video tutorials for the users.


  • User-generated content can be used for making video content without investing on it. You can also offer users discounts or a gift in return for video review.

What to expect:

  • 80% increase in conversion after putting the video in the landing page.
  • Increased traffic to your website.

Question and Answer Platforms like Quora

Quora is one of the best platforms to imbibe video content that will help populate comments or discussions on the forums. Quora is ranked in the Top 500 by Alexa ranking.

Getting results:

Usually Q&A forums, like videos a lot and it is much appreciated. People genuinely prefer posting video answers, you can add a link to your website in the video and you will be astonished to see your traffic grow.


What to expect:

Significant increase in the generated traffic –

  • 100M unique monthly visitors on Quora
  • 15M users on Yahoo answers on a daily basis


The recent Conductor research states that 51% of people discover new websites through emails. Most email providers do not support videos in emails. The use of the word “Video” in the email subject line boosts open rates up to 19%, increased click through rates up to 65%. It has greatly reduced unsubscribe rate by 26%.

Getting results

These are the 3 powerful methods that can help using Video in the email

  • Taking the risk. Including the video in the body of email using html5. It will only be visible to iOS,, Apple Mail and Thunderbird users. Gmail, Yahoo and Outlook do not support the videos.
  • Creative Step. Make use of GIFs, it is the best option to use if you want your video to be displayed to all popular email clients. GIF images are better than the static images and it’s easy to convert to GIF making use of ImgFlip, GifLike or Gifsoup.
  • Classical Step. Add “PLAY” button to a static picture and send the user to your landing page where the video is embedded.

What to Expect

  • More backlinks, 41% increased sharing and forwarding of a content.
  • 24% increased conversion.


Social Media

Social Media is one of the most powerful means that has made video trends more popular. Technologies like Live 360 and VR have been tested there. According to 2016 reports, Facebook and Snapchat received 8 and 7 billion video views respectively on a daily basis. Instagram saw 5 million video uploads in the first 24 hours of availability of the function.

Getting results

It is highly important to react to new video trends and analyze the responses. The infographics are a great means to show the most liked trends followed by marketers.

What to Expect

Social Media show amazing results with 7 times more shares on Facebook and 6 times more retweet.


Tubular insights reports that, 68% of YouTube users made a purchase decision after watching the video. The review trend continues to show thrust for bloggers and advertisers alike. Google loves YouTube for the sheer reason people love videos and it is their own product. The videos appear in 20% rich snippets.

Getting results

  • Follow the YouTube Trend – Make use of Trends Map, Trends Dashboard, Trends blog
  • Search “Video keywords” the show YouTube results right on the first page of Google.

Examples: How to, Reviews, Tutorial, Sport related (Morning Yoga), Funny videos

  • Make use of the keywords in the filename, it is highly important to use keywords in the Title and Description. Use keywords in the first 25 words and repeat it throughout for 3-4 times.
  • Adding links to your website and profile description.
  • Engage in comments for active discussions, they are good signals for search engines.
  • Analyzing the video positions to check the ranking.

What to Expect

  • 50% Increased chances of appearing on first page
  • 41% high clickthrough rates compared to plain text.

Following are few things worth taking note of:

Mobile – During the 2012-2014 study, mobile video views rate increased by 400%. Almost 48% of Gen Y watch videos only on mobile devices. Hence, it is important to optimize the videos embedded on your pages

Speed – While adding videos to your site, you have to make sure that the load time doesn’t increase. There are higher chances of conversions with less loading time.

Tone Friendliness – 83% consumers reported to having found informal voice, more like a friend talking to them. This adds trust and a sense of connection to the communication.







Organic vs PPC: Top 7 Viewpoint from consumers

Organic vs PPC: Top 7 Viewpoint from consumers


Investing in Organic SEO needs a lot of justification in terms of time and money spent. The mutual fact internally known to consumers as well as marketers is that customers don’t trust ads, they believe in Organic search results that have more likeability of being clicked.

organic vs ppc1

Given below are some infographics from 1,000 respondents from a SEO survey that was recently done:

  • The search results are deeply concentrated on the type of queries asked put on a Google search.

informational query

  • The relevancy at which Organic search results are portrayed.

  • Consumers largely notice the ads trolling them on every network they get logged in.


  • Personalization plays a key role in defining how consumers think they get results through searches made on Google.

  • This is the behavior of the audience when they see organic result and a paid ad.

  • People reflect on the results they get through organic searches made.

Ranking is undoubtedly good for your business. A measly 28% of people feel organic results are more reputable than Ads so it clarifies that PPC ads are not that bad after all.


The Branding Prophecies for the year 2017

The Branding Prophecies for the year 2017


The branding practices are going to main stream markets across B2B and B2C business models. Here are some of the Branding predictions by the experts:

  1. Howard Belk, Co-CEO (Chief Creative Officer) of Legacy Brands – The focus on process improvements will drive down the costs, thus introducing new mobile channels. The established brands will offer simple, transparent, easy utility approach that will surely enhance customer value proposition.
  2. Thom Wyatt, Managing Director – According to Thom, the US unemployment has led for intensified talent search. The company’s work role will help identify talents that become a person’s identity. Employees require diversified stats, purpose, value and social responsibility metrics to provide the cultural glue for a workforce.
  3. Leesa Wytock, Senior Director (Experience) – Leesa stresses the importance of shift to digital experiences focusing on empathy. The trend shifts from delivery platforms like AI, chat bots, VR experiences to more emotional and interactive impact. The brand employees will experience elevation of employee training, onboarding experience and varied manners in which they will be empowered to be the frontrunners for brands as the Brand Ambassadors.
  4. Brian Rafferty, Global Director (Business Analytics & Insights) – The emerging disruptive brands will move their focus from traditional processes to examine how they can evolve and grow their brand valuation. With the business price wars, the companies are targeting innovative approaches to capture loyalty.
  5. Christian Turner, Global Director (Naming) – According to Turner, as technology is rapidly moving and the global perception of having lost the human touch will keep driving  naming trend. The main question that will haunt brands is how human or how artificial we want our technologies to be?
  6. Maria Boos, Group Director (Simplification) – Maria shares her view on real time messaging platforms like Slack, these platforms will completely change the way we collaborate and share ideas. It will enhance greater collaboration amongst interdisciplinary groups and multiple locations. The use of Slack messaging platform will help reduce the dependency on email communications.
  7. Lauren Thebault, Director (Activation) – as the tools to branding keep becoming outdated, there is going to be growing importance for creating opportunities that will facilitate quick absorption of content through seamless engagement.

The Internet trends keep changing and thus the technologies. For a marketer, it is highly important to follow best practices for profitable business.


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Mumbai, Bengaluru, Ahmedabad, Indore, Canada



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