Technology - Binary

What Is a Chat Bot or Conversational User Interface & Importance in Ecommerce?

Post author By binadmin
Post date 24 Dec 2018
No Comments on What Is a Chat Bot or Conversational User Interface & Importance in Ecommerce?

A chatbot is an increasingly popular use of artificial intelligence (AI) that can be used for any number of customer service situations (like a personal shopper that helps customers find the product they need), using any major chat platform (such as Slack or Facebook Messenger).

A Conversational User Interface, or CUI, describes the way the chatbot interacts with the customer in a human, life-like way

Why Are Chat Bots and CUI Important to E-Commerce?

Adding a fun, conversational interface to an e-commerce website creates a richer experience for the customer and for the merchant. For example, say a customer uses a chatbot to check on order status. The chatbot quickly provides the customer with the right information, which means the customer doesn’t have to waste time searching the website. Plus, the chat bot records the data on this conversation, which leads to a richer view of the customer and allows the merchant to fur – ther improve any future interactions.

How Can Brands Implement Chat Bots and CUI?

The best chatbots make the customer feel like they’re interacting with a real person. And yet, designing these human-like, conversational experiences requires an entirely different design and development mindset. In this context, the conversation becomes the most important element. The chatbot needs to be able to suggest next steps, highlight certain options, and unobtrusivelylead the user to the answers the merchant wants to see. Because real humans tend to speak in highly non-conforming ways, open-ended questions can provoke answers that are tough for the technology to decipher. It’s therefore critical to carefully plan out the complex branching logic required to present a smooth customer/chatbot experience.

Top key strategies to help you gain back the traffic on your site

Ecommerce Technology

Post author By binadmin
Post date 21 Aug 2017
No Comments on Top key strategies to help you gain back the traffic on your site

Getting traffic on the websites is one of the key elements to get customers buying products from you. There are remarkable ways through which you can attract your customers by knowing the right time and place to market your business. Mobile optimization is one of the top priorities because more and more people are shopping on-the-go so brands should be making super easy for them to get on their webpage and have a hurdle-free shopping experience. Let us take a look at some of the key strategies that will help to gain traffic on your webpage.

Optimized Mobile Strategy – Physical stores have geographic limitations, this can be overcome by the means of Geotargetting. Geotargetting helps to boost the food traffic on webpages through shopping and making use of search campaigns. The bid modifiers help to target relevant ads while shoppers are closer to store.A survey by Deloitte showed 49% of mobile traffic. Google’s free tool allows anyone to check on the site speed and provide recommendations on different ways that can help optimize the mobile site.Cart abandonment is a common issue; brands should provide frictionless buying experiences to their customers. Customers are looking for similar experiences the way they find it on using desktops. Checkout options must be optimized that ensures to keep up with the sale.
Maximizing Returns on Investments – The past data can be useful in predicting the top performers; it also helps to analyze previous year’s output. The past data helps to make informed decisions on products.Remarketing strategies are highly sustainable with proper approach; you can make a list of audiences that bought products and then increasing the bids on those audiences. It will help to derive a conversion.
Promotional Strategy – Promotions are part and parcel of any business, competitive pricing helps shoppers who are looking for good deals. Promotion price can also be offered for special festivity and occasions.Some consumers are also looking for Free Shipping; it’s a great way to attract customers. A study by Deloitte says that 63% consumers shop from online retailers offering free shipping.
Social Media Strategy – Social media strategies form the base of online purchase, research shows 27% consumers make use of social media platforms to make online buying decisions. Customers vouch for colorful images; they attract more attention and help to stand out from the competition.

Marketers make use of audience strategy, custom audiences on Facebook helps to target your customer base. Brand can expand their reach by using Lookalike audiences on Facebook for targeting the consumers which are very similar to demographics.

Get Google Analytics answers in plain English

Ecommerce Technology

Post author By binadmin
Post date 14 Aug 2017
No Comments on Get Google Analytics answers in plain English

Technological changes have made stupendous discovery of new processes and styles that have led to enormous changes in the way we ever interpreted things. Google analytics will let users’ lead easy interpretation with its marvelous discovery of giving data in plain English. Natural language processing and Machine learning technology are the next big things that are going to be integrated in its popular analytics platform. Google have stated the technology that they use hugely comes from Android and Search hence analytics users do better understanding and act accordingly on analytics data.

Google, after thorough preview with analysts it indicated that they spend half of their time in answering basic analytics questions for other people in organization. This makes it possible for analysts and business users to make use of simple English to provide analytics data. They shall be able to get information in theoretical form faster; it gives groups the power to focus on high value aspects of their roles. The ultimate goal of the Google is to get answers about key business metrics as simple as asking questions in plain English.

The latest functionality from Google named as Analytics Intelligence is a powerful tool that helps to answer numerous questions. They shall answer questions that are related to basic metrics like referrals and traffic, trends and performance. The users can put date ranges to get the data specifically that they are looking for, that shall also include percentages.

Google Analytics Intelligence helps give precise information about varied user groups. Retailers can ask any questions relating to their trade in any countries and advertisers can ask questions relating to paid search keywords that give better conversion rates.

Analytics Intelligence is quite intelligent and promises to offer impressive results; it has its set of limitations. The only drawback is that, it cannot tell users which questions to ask. Analytics Intelligence will undoubtedly help a lot of Analytical users not having in-depth knowledge of services to answer questions of their own. It’s a powerful and simple to use service but it often requires good knowledge and experience that most of the companies do not possess. Many people do not realize its utility and hence they are not able to make maximum use of the free service that is available. Analytics Intelligence cannot totally address the issue; they would not be able to tell users which questions they should be asking.

Companies today are already facing a lot of challenges and interpreting data becomes even more difficult with lack of expertise and tools to use. Data is available in huge numbers and tools make the task even simpler for analyzing it. But Data is of no use, if users don’t use the right metrics and ask the right questions. A user can ask Analytics Intelligence questions like, “What channels gave best conversions in the month of July”. The answer may or may not be of real value to the business. Analytics Intelligence does not know what the questions are.

However, good functionality the Analytics Intelligence tool may provide, the users should know that it shouldn’t lead to over-production of reports and charts that might not be of any use for business.

Mobile Speed gets better with Google’s “Testmysite” tool!

Technology

Post author By binadmin
Post date 08 Aug 2017
No Comments on Mobile Speed gets better with Google’s “Testmysite” tool!

Mobiles are the next generation electronic devices that have replaced every conventional mode of things and processes. Thanks to electronic media and the pace that it is growing at. Mobiles are an epitome for making major purchase decisions or having an important meet or talking to a loved one while on-the-go. Yes, Mobiles have completely changed the way we ever communicated or purchasing the things we ever desired practically from just any corner of the world. Most big brands today have their mobile sites where people can browse the products and order it online. Millions of dollars are transacted each day for shopping online. The highly important element here is to have a good layout of the website and easy browsing features. As mobile websites are becoming more and more popular, it has become highly important to maintain the loading speed of the website. An average consumer loses interest in your web page if it takes more than 3 seconds, and the losses amount to thousands of dollars a year whether you believe it or not!

Hence, Google has been constantly and clearly updating people with the importance of having Mobile friendly website designs with its update Mobilegeddon and Mobile Testing tool on
https://testmysite.thinkwithgoogle.com/ This wonderful tool from Google was originally out in the year 2014; it technically evolved over the period of next two years. Google is a widely used search engine that has been in existence for almost 30 years now. People use it just for any damn thing on earth, whether its shopping, finding info, buying, selling, watching, traveling, just anything. Hence, Google has made it upfront that it will give more importance to the sites that are mobile friendly and optimization would be a priority. According to Google, “people are five times more likely to leave a mobile site that isn’t mobile-friendly,” and “nearly half of all visitors will leave a mobile site if the pages don’t load within 3 seconds.” It is now highly important for business owners to have a site that is mobile friendly. Let us get into little details of Google Mobile Testing Tool that is being enormously used by marketers.

Google’s Mobile Testing tool is one of the best tools that marketers and brands can ever use to grab users attention. With this unique tool, brands can now know how effective their mobile site is, in reaching the audiences and how longer would they stay on site or make purchases. For checking your website, you can simply enter the URL highlighted above. Once in, you get following images. It’s a process that takes you through and analyzing the whole website:

In the above you can see that we have taken an example of Facebook. As soon as you put the site address, the tool starts processing your request and you get to see something like the below given image

The results that the tool gives are pretty much self-explanatory of sorts and they are even easier for analyzing. Interpretation could be self and based out of ones’ expectations. Tests are done so that some solution can be defined and some improvisation reflects the results.

Google tool goes through all tests so that the results one gets could be genuinely interpreted as a unified result of the site being check on different devices.

After analyzing the whole site, you get the results like the above image. The result says the site’s loading time falls into fair category. You can see a check box with written words like “GET MY FREE REPORT”. Click over it and you are more likely to get report from Google in an hours’ time. The below image exactly depicts the report that is sent by Google.

Visitors are important when it comes to brand awareness so brands should be careful that they do not lose out on valuable visitors that they are getting on their website. Google’s Mobile Testing tool show other options when you get its detailed information. It thoroughly helps brands to analyze the performance and make necessary changes.

The Report states the areas where site needs improvement. It goes through all the things like CSS, HTML, Scripts and images. The tool gives a total evaluation of how long the site is going to take to load its images and other related content.

With the release of this tool, Google also launched new AMP testing tool. AMP stands for Accelerated Mobile Pages, this tool is available on https://search.google.com/search-console/amp and from within the Google Search Console. The tool works on any mobile device and it makes use of Google’s “live web-search infrastructure”. It analyzes the AMP page using actual Googlebot. You get real time results. Top things to know about Google AMP, it will give you detailed list of things that you need to know for optimizing your mobile pages.

Top things to know about Google AMP

Ecommerce Technology

Post author By binadmin
Post date 03 Aug 2017
No Comments on Top things to know about Google AMP

Google’s AMP have revolutionized the way e-pages were ever loaded, it uses simple algorithm like that of HTML coding but an AMP HTML version. The Javascript in the coding, don’t let outside elements disturb the loading of original content of the web page. It is designed to give users top loading speed like that of instant bulb lighting. There are many benefits to AMP pages that simply follow its own set of rules and no amount of outside coding disturbs its load time.

AMPs are the next big boom after the SEO on-set. Google Accelerated Mobile pages are set to break down all hurdles for loading web pages. AMPs are targeted to avoid the loss of customers when they leave the site after long minutes of waiting for the pages to load. Mobilegeddon update from Google created much buzz declaring that the search engines will count mobile friendly pages in its searches. With the latest, Google’s AMP – it has a new standard for HTML programmers to in-built AMP HTML pages for higher web performances. So, let’s start with the basics first, what is AMP, how does one get started with it and how is it astoundingly beneficial for ecommerce brands and marketers to market their pages.

Google AMP: Explained

Google AMP is an Open Source Project designed to help web publishers create mobile-optimized pages. The pages can be loaded instantly on all the devices, Google states that web pages need to run rich content like animations, video and graphics that work with smart ads that load in an instant. Google’s blog post stated, “We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant — no matter what type of phone, tablet or mobile device you’re using.”

Google’s goal is to provide best possible mobile experience. Michael Bertini, search marketing expert at iQuanti says, “Google wants to get information to the end user as fast as possible”, “Google doesn’t want the user to have to wait to read or see something.” According to SearchEngineLand.com, Google’s AMP Product Manager Rudy Galfi said that median load time for AMP coded content is 0.7 seconds. The median load time for non-AMP pages stands at 22 seconds, he noted, it takes this time or makes you leave the site. AMP was officially integrated by Google on February 23, 2016 for mobile search results.

Google AMP: How it works

The latest AMP HTML framework comes as a big support system to already existing web technologies; it helps owners to crease light-weight webpages, according to Google. “AMP-HTML is simply HTML5 with a set of specifications (requirements and restrictions),” Google’s Galfi told SearchEngineLand.com. “The optimization is powered by JavaScript, styling can be customized via CSS3, and pages are cached.”

Caching is core to AMP, Galfi said. From SearchEngineLand.com:

“[Galfi] explained that Google AMP cache functions in a similar manner as a content delivery network (CDN), that it is free for anyone to use and that it works on ‘stale-while-revalidate’ model. This model helps make sure the content is always up to date in the cache. The process by which it works is quite simple: When a request is made, the client receives the cached version while the document is requested again from its original server to be updated in the cache.”

AMPs are “completely separate from a typical mobile site,” says Jim Robinson, founder and CEO of ClickSeed, a digital marketing and SEO agency. “Assuming your site has a desktop version, a mobile version and an AMP version, the desktop version will be the canonical (preferred version), and the mobile and AMP versions will each be annotated separately as alternates.” Site publishers can serve their own ads through AMP, “although there are restrictions on sizes and placements,” Robinson says. “Most major publishers serve ads through DoubleClick for Publishers (DFP) or OpenX, both of which are compatible with AMP.”

Google AMP: Types of Sites that can use AMP

Ordinarily, AMP is targeted on news stories from online publishers, the content that Google search users see as AMP pages in to mobile search results. AMP is also beneficial for Ecommerce organizations that use AMP results carousel and other components are well-suited too. Take for instance; eBay announced that its AMP mobile shopping experience was live. Overall, 8 million AMP based “browse nodes” are in production. Robinson added that the ability to develop AMP based product pages are most likely to create bigger commercial incentive for websites adopting to the standards.
Trevor Paulsen, product manager with Adobe Analytics states that “AMP is an incredibly important part of a balanced marketing strategy for publishers today, given the project’s close ties with search engine results and advertising impression rates,” he said further that “Adoption has been strong, given the battle for mobile ad dollars and the fact that Google prioritizes AMPs in search results. That being said, Google is interested in keeping people within their ad network, so it will be interesting to see whether ads are more successful on the mobile web or in apps.”

“As with any evolutionary change in the search engines, people need to pay attention to AMP and adjust,” adds Thomas Petty, president and digital marketing trainer with Bay Area Search Engine Academy. “Over time, it will become an influencing factor. Just as Google has been recommending mobile-responsive websites, this is another step in that direction.”

Google AMP: Why was AMP CREATED?

Usually, web surfers need rapid search results, according to Eric Enge, CEO of Digital Marketing Agency, Stone Temple Consulting. It means Google wants to give its users speed to because there is huge competition in today’s world, if they are able to give superior speed to their users for the content being searched, they will win the market share, Enge added. Google also wants its users to stay tuned on mobile pages, Google has over 5 out of the 9 most installed mobile apps even then its market share is less certain there.

Google AMP: Types of Sites that can use AMP

As Richard Gingras, Senior director of news and social products at Google rightly states that AMP won’t directly show you a massive search ranking while talking to AdAge.com. There should be enough of Search engine ranking signals that need to meet satisfying criteria. He further stated that “Speed” matters the most when it comes to search engine ranking. According to Gingras, “If we had two articles that from a signaling perspective scored the same in all other characteristics but for speed, then yes, we will give an emphasis to the one with speed because that is what users find compelling.”

AMP has the power to influence where Google places its search results, Petty says. AMP pages get more clicks and less bounces because they are quicker to load. If Google feels that the page is of high value to users, then it gets higher placement in search results. Google keeps changing its rules to give the best results in terms of searches made. If your website takes too much time to load pages, it may lose out on lots of business. Mobiles have come to be an important aspect in everyone’s lives; most people are using Google to find anything and everything on earth. AMP acts an essential tool that would ensure better rankings and find ability on the web, says Oleg Moskalensky, President of Productive Computer systems, the company that develops IT solutions for smaller businesses. He says, Google shall punish slow loading web content in their rankings, “So even if you do everything you can to improve SEO, without AMP, you’d be potentially spinning your wheels.”

Google AMP: Potential Pitfalls

AMP is a new technology placed by Google and hence it is going to take some time before it becomes too common and people start using it. “It’s harder to implement at first, but tools, plug-ins and add-ons evolve to make it almost automatic,” he says. “Think of where SEO was a few years ago. Manually hand-coding Meta tags and other elements was the norm. Now SEO plug-ins prompt users with exactly what they should do to improve ranking, without having to know SEO.” And an AMP WordPress plug-in “does a pretty good job, and it will evolve over time” to make it simpler for everyone, Petty says.

AMP does not really have any pitfalls but understanding its limitations of the AMP is the right word. Enge states that AMPs work faster because it has restrictions on the amount of the code that you can apply on your pages. Take for example, an AMP supplied JavaScript library is very limited to what it can do. He further states that one cannot implement forms till the time they use iframes.

One hazard with AMP is when users share links to AMP content through a Google search, the links point to Google.com URL rather than taking it content developers site – this was pointed out by Wired.com. It could significantly give negative impact content developers site traffic, states Mike

Kisseberth, Chief Revenue Officer of Digital Content and services firm at Purch stated.

Paulsen says, AMP “creates a potential challenge on the analytics side, as it’s impossible to be 100 percent sure where a publisher’s content will be loaded from, as well as complications with visitor identification due to tight cookie restrictions”.

Google AMP: Role of IT in AMP

AMP Initiatives involves HTML code and Programming where IT department should be involved according to Moskalensky. “IT needs to work with others for content creation and planning, but the actual implementation and maintenance would need to be done by IT either within the company or by a freelance company hired to do the job.” According to Robinson, IT “will likely play a big role in adopting the AMP standard because there are some behind-the-scenes prerequisites they’ll need to help with,” he further says “For example, depending on the chosen configuration, a server admin may need to set up additional sub-domains or install secure certificates. There will likely be some coordination with any CDN vendor. Most of the work can be handled by developers from there, but there’s definitely a bit of technical work involved.”

Google AMP: Is this the Mobile future?

AMPs are yet to grip the whole mobile market. Robinson says, “AMP potentially has big implications for the mobile web, but it all depends on whether it becomes widely adopted as a standard”. He further stated that, “Not everything Google pushes for gains traction. Google pushed for adoption of Authorship markup, for example, which required publishers to implement code changes and encourage their writers to set up and connect Google+ accounts. But Authorship markup is now irrelevant and some publishers feel like they were sent on a wild goose chase.” He said AMP “may stand a better chance at becoming a widely adopted standard since it’s less proprietary than alternatives, like Facebook Instant Articles or Apple News. As a result, publishers may be more willing to develop AMPs. That combined with the resources Google has put into promoting AMP as a new mobile standard mean it should be given a serious look.”

Check what channels consumers’ research before buying online

Technology

Post author By binadmin
Post date 01 Aug 2017
No Comments on Check what channels consumers’ research before buying online

Consumers today are much adapted to using latest tools available online to find the best product they may be looking for. Millennial’s between the age of 18 and 34 year olds are amongst the bigger range of crowd purchasing the products online, the next is Gen X and Baby boomers.

Consumers are tech savvy today exploring every dimension before making any purchases. Before buying any products, you have a good deal of information that will help you make buying decisions.

The research by Salesforce surveyed over 4,000 consumers across different countries – UK, USA and Canada. The results found that respondent spent their times online before making any purchases online. They used different channels before making a purchase decision.

The findings showed there is mega difference amongst the behavior of millennial’s, Gen-X and Baby Bloomers. Millennials were not in favor of a particular channel after the use of websites. Gen-X had similar opinion as millennials except that they relied less in the use of phones. The studies show that the age group up to 54 years has become highly adaptable to the use of latest technology. Baby Boomers switched less channels while doing their research, they usually used emails and websites before making a purchase.

The research showed how it is important for a fully integrated multichannel marketing strategy for getting success.

Source: Salesforce Connected Shoppers Report

Data Sample: Individual data breakouts across three global markets (Canada, U.K. and U.S.) based on responses from 4,000 adults.

Recommended Resource: Integrated Marketing 2020

Marketing Automation Strategies to implement for your Business today

Ecommerce Technology

Post author By binadmin
Post date 24 Jul 2017
No Comments on Marketing Automation Strategies to implement for your Business today

Businesses today spend a lot of time and money in marketing their business and products. If you are still hung up to the old conventional methods that takes lot of your time and efforts then you need to hold on. Take a sneak peak at the following simple steps that would actually automate your marketing processes.

The study from Smart Insights – GetResponse states that not many businesses are tapping into the power of Marketing Automation tools. 54% of businesses use limited marketing automation while 20% aren’t using it at all. The technology tools like PPC and SEO are now a thing of the past but they are very much here to stay. Along with these, there ought to be a marketing strategy that automates the routine tasks with precision and find exact data that will help you score over your competitors.

To start with Marketing Automation, it may seem like a cumbersome task but mixing all the ingredients like an email platform, leads source, CRM full of client data can help you kick start.

Let’s look over at the fundamental strategies that you can use for Marketing Automation:

Good dynamic Content – Businesses already have good amount of customer information about B2B clients in their CRM systems. With this information, companies can deliver personal content that reflects the behavior and history of the customers. CRMs and emails systems could be integrated together to make different segmentations.
Segmentation can dramatically improve click rates by 62% higher that utilize information in your email database.
Drip Campaigns – Drip campaigns are very effective for businesses with long sales lead-times. They are basically timely emails sent to your audiences that help to introduce business to the new clients. Drip campaigns have 98% conversion rate and helps to educate clients, new leads and new customers.
Drip campaigns are simple to set-up but it requires effective managing. We have to check if the email platform really supports timed automatic triggered sending of emails to give consistent experience for all the contacts.
Nurturing the Campaigns – Nurturing the leads is one of the most important aspects that need proper watering. Audiences can choose their own journey through automated campaigns. Dynamic content will help change the email based static fields and nurturing will segment your audience based on their interactions with your communications. It will automatically send them in the direction of their interests.
This automation level is simply spell-bound and can help generate more leads at lower costs rather than using non-targeted static campaigns. Nurturing is particularly good option for leads that have engaged with your site but are not really ready with a direct proposition.
For a successful nurturing of campaigns, there should be a lot of Calls-to-action and links in the emails for audiences. Audiences are looking forward for your interaction with them on social media and other search options. More marketers are looking forward for an integrated marketing solution.

Top reasons why you should redesign your Small Business Website in WordPress

Technology

Post author By binadmin
Post date 21 Jul 2017
No Comments on Top reasons why you should redesign your Small Business Website in WordPress

Business websites are a typical means that serves as Digital storefront for your Business. Websites should be user-friendly, should load quickly and have a mobile version, if it doesn’t meet these criteria the customers are quickly going to move away to your competitors. Most businesses rely on websites to bring in leads and educate potential audiences. Small business owners usually think that they can’t really cope with bigger businesses in terms of website design and development but that’s not the fact. You can easily do it and even greater than big businesses with the help of WordPress platform.

Here are some of the reasons as to why WordPress is the best platform for your Small Business Website:

Use website as a Blog – WordPress will quickly let you have a blog for your website if you already don’t have. The software is super easy to operate and is the perfect platform to blog about your small business. You can set a simple page on your website and name it as a Blog; you can keep adding the posts to that page. Blog is one of the fastest and effective ways to continuously keep adding new contents to your website and keep your customers well informed.
Constant Updates – WordPress is a safe and secured platform to use and it is always up to date and uses the latest policies. WordPress is a CMS system that automatically checks for updates and update itself. It is extremely safe and reliable to use WordPress knowing that it offers best security and that your site is secured for users and visitors.
It’s an Open-Source – WordPress is an Open-Source platform that allows developers to contribute to the software in the form of themes, plugins and updates. Businesses greatly benefit because WordPress is constantly improving and getting better, the updates doesn’t cost the owners anything.
WordPress is SEO friendly – The idea of SEO for a website is to make the website searchable on the search engines like Google and Yahoo. It may take some time for some to learn the tricks of SEO while WordPress offers best ways for business owners to optimize their sites in the easy way possible.
WordPress is widely known – WordPress has been around for more than 10 years, it is a safe platform and offers problem-free solutions. The engineers at WordPress have improvised the system over years, it has become timeless in the sense that developers at all levels love to work on it.
Coding is standard – Hiring a web developer for your webpage can get into a tricky affair since then no one else can manage it. It is good if you do not have to make any frequent changes to the website but it is very rare. WordPress has become so popular that any developer knows how to code it. The website designed and developed by one developer can easily be redesigned by other developer.
WordPress is used by Biggies – WordPress is very well-known and people’s favorite. The big brands are using WordPress to power their sites. It is simply the best for small businesses since it provides great visual platform, it is scalable, it is fully functional and offer endless possibilities for new, old or startup businesses.

WordPress offers the best means for small businesses to grow their website by offering numerous options and plugins that will make it visually appealing and easy for the users and operators.

Ideas to implement video in your Digital Marketing Strategy

Ecommerce Technology

Post author By binadmin
Post date 07 Jul 2017
No Comments on Ideas to implement video in your Digital Marketing Strategy

Videos are the next big boom that has entirely changed the way marketers ever marketed their businesses. People actually like watching video content than they do for textual content. Videos have gained good popularity with the onslaught of varied networks and social media at its brim. The fact of the matter is – Videos can give you more than expected results if done in the right manner. The Cisco report states that by 2019, online videos are slated to generate four-fifths of global Internet traffic. Given below are few of the tips and steps that will help you target your audience with how, where and why you should take Video marketing seriously.

Website Video Marketing

Almost 79% of consumers stated they will watch video about the product and 84% noted they will make a purchase after watching the video.

Getting results with SEO:

97% businesses reported that their product video tutorials helped user understand the features of the product or their services.
54% business reported that they saw reduced support calls by putting video tutorials for the users.

User-generated content can be used for making video content without investing on it. You can also offer users discounts or a gift in return for video review.

What to expect:

80% increase in conversion after putting the video in the landing page.
Increased traffic to your website.

Question and Answer Platforms like Quora

Quora is one of the best platforms to imbibe video content that will help populate comments or discussions on the forums. Quora is ranked in the Top 500 by Alexa ranking.

Getting results:

Usually Q&A forums, like videos a lot and it is much appreciated. People genuinely prefer posting video answers, you can add a link to your website in the video and you will be astonished to see your traffic grow.

What to expect:

Significant increase in the generated traffic –

100M unique monthly visitors on Quora
15M users on Yahoo answers on a daily basis

Emails

The recent Conductor research states that 51% of people discover new websites through emails. Most email providers do not support videos in emails. The use of the word “Video” in the email subject line boosts open rates up to 19%, increased click through rates up to 65%. It has greatly reduced unsubscribe rate by 26%.

Getting results

These are the 3 powerful methods that can help using Video in the email

Taking the risk. Including the video in the body of email using html5. It will only be visible to iOS, Outlook.com, Apple Mail and Thunderbird users. Gmail, Yahoo and Outlook do not support the videos.
Creative Step. Make use of GIFs, it is the best option to use if you want your video to be displayed to all popular email clients. GIF images are better than the static images and it’s easy to convert to GIF making use of ImgFlip, GifLike or Gifsoup.
Classical Step. Add “PLAY” button to a static picture and send the user to your landing page where the video is embedded.

What to Expect

More backlinks, 41% increased sharing and forwarding of a content.
24% increased conversion.

Social Media

Social Media is one of the most powerful means that has made video trends more popular. Technologies like Live 360 and VR have been tested there. According to 2016 reports, Facebook and Snapchat received 8 and 7 billion video views respectively on a daily basis. Instagram saw 5 million video uploads in the first 24 hours of availability of the function.

Getting results

It is highly important to react to new video trends and analyze the responses. The infographics are a great means to show the most liked trends followed by marketers.

What to Expect

Social Media show amazing results with 7 times more shares on Facebook and 6 times more retweet.

YouTube

Tubular insights reports that, 68% of YouTube users made a purchase decision after watching the video. The review trend continues to show thrust for bloggers and advertisers alike. Google loves YouTube for the sheer reason people love videos and it is their own product. The videos appear in 20% rich snippets.

Getting results

Follow the YouTube Trend – Make use of Trends Map, Trends Dashboard, Trends blog
Search “Video keywords” the show YouTube results right on the first page of Google.

Examples: How to, Reviews, Tutorial, Sport related (Morning Yoga), Funny videos

Make use of the keywords in the filename, it is highly important to use keywords in the Title and Description. Use keywords in the first 25 words and repeat it throughout for 3-4 times.
Adding links to your website and profile description.
Engage in comments for active discussions, they are good signals for search engines.
Analyzing the video positions to check the ranking.

What to Expect

50% Increased chances of appearing on first page
41% high clickthrough rates compared to plain text.

Following are few things worth taking note of:

Mobile – During the 2012-2014 study, mobile video views rate increased by 400%. Almost 48% of Gen Y watch videos only on mobile devices. Hence, it is important to optimize the videos embedded on your pages

Speed – While adding videos to your site, you have to make sure that the load time doesn’t increase. There are higher chances of conversions with less loading time.

Tone Friendliness – 83% consumers reported to having found informal voice, more like a friend talking to them. This adds trust and a sense of connection to the communication.

Facebook Business Page Likes may drop

Technology

Post author By binadmin
Post date 06 Mar 2015

Attention Facebook Page Managers, be prepared to lose page likes in the coming weeks and explain to your boss/clients the reasons why? Because to make data more meaningfull Facebook announced on removing all deactivated accounts from the page check out from the source

Facebook Announcement

Want to make an effective Google+ presence for your product?

Ecommerce Technology

Post author By binadmin
Post date 28 Nov 2014
No Comments on Want to make an effective Google+ presence for your product?

As we all know in this internet savvy era presence of a portal, a social media network is mandatory and it has to stand out strongly as there is a constant fight between the competitors and the war will go on with changing time. So every single aspect has to be taken into consideration for your brand’s presence. Here are few things to find out which will be beneficial in terms of your product on Google+:

What Is a Chat Bot or Conversational User Interface & Importance in Ecommerce?

Get Google Analytics answers in plain English

Mobile Speed gets better with Google’s “Testmysite” tool!