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Empowering e-commerce excellence: Harnessing Shopify’s Hydrogen with Binary

Ecommerce Shopify Technology

Post author By Sneha Binary
Post date 26 Feb 2024

In the rapidly evolving digital marketplace, staying ahead of technological trends is not just an advantage; it’s imperative. At Binary, our dedication to driving transformative growth for our clients has guided us to embrace Shopify’s Hydrogen framework. This cutting-edge tool is designed to redefine the e-commerce landscape, and as Shopify experts, Binary is at the forefront of this innovation. This blog explores how Hydrogen enables us to build custom, high-performance storefronts that resonate with today’s dynamic consumer demands. For a comprehensive overview of Hydrogen, visit Shopify’s Hydrogen framework.

The Genesis of Hydrogen
Shopify’s Answer to Modern E-Commerce Challenges
As Shopify experts, Binary understands the importance of agility, efficiency, and scalability in e-commerce development. Hydrogen, Shopify’s innovative React-based framework, is tailor-made for creating custom storefronts that are not just fast and responsive but also deeply personalized, aligning perfectly with the needs of modern e-commerce businesses.

Performance at Its Core
Binary leverages Hydrogen’s performance-oriented architecture, which uses advanced web technologies to ensure lightning-fast load times and seamless user interactions. This approach significantly enhances the user experience, boosting conversion rates and search engine rankings.

Seamless Shopify Integration
Hydrogen simplifies e-commerce functionality with built-in Shopify integrations. As e-commerce specialists, Binary efficiently utilizes these features, allowing for the rapid development of feature-rich storefronts that seamlessly integrate product information, shopping carts, and checkout processes.

The Oxygen Advantage
Binary takes advantage of Shopify’s Oxygen hosting solution, which ensures Hydrogen-built storefronts are delivered with unmatched speed and reliability worldwide. This allows our clients’ businesses to scale confidently, knowing their digital presence is optimized for performance.

Binary’s Strategic Approach to Leveraging Hydrogen
At Binary, our ethos is centered on leveraging innovative technologies to fuel digital transformation. By incorporating Hydrogen into our toolkit, we offer our clients custom e-commerce solutions that stand out in a crowded digital space, reinforcing our position as Shopify experts.

Crafting Personalized Shopping Experiences
Binary uses Hydrogen to create dynamic, tailored shopping experiences, understanding that personalization is key to customer loyalty and satisfaction. Our strategy ensures that every customer interaction is meaningful and engaging.

Future-Proofing E-Commerce Development
As forward-thinkers, Binary explores and integrates emerging technologies that complement Hydrogen’s capabilities. From AI-driven recommendations to immersive AR experiences, we are dedicated to enhancing and future-proofing our clients’ e-commerce platforms.

Learn More and Get Inspired
To delve deeper into Hydrogen’s transformative potential for your e-commerce platform, Shopify offers an extensive exploration of its features and benefits at Shopify’s Hydrogen documentation.

Additionally, for a practical demonstration of Hydrogen’s power, we recommend watching this insightful video:

Conclusion: Redefining E-Commerce Excellence with Binary
As Binary continues to explore the vast potential of Shopify’s Hydrogen, our commitment to delivering unparalleled e-commerce solutions remains stronger than ever. Combining our deep industry expertise with Hydrogen’s advanced features, we’re not just keeping pace with digital trends; we’re setting them.

lLt us redefine what’s possible in the digital marketplace together. Discover how our Hydrogen-powered solutions can elevate your e-commerce presence and propel your business towards unparalleled success.

Time To Say Hello To Instagram Stories!

Ecommerce Technology

Post author By binadmin
Post date 15 Nov 2018

The audience was just getting hooked to the various filters & dynamics of Snapchat Stories that we got a sweet surprise from Instagram! Ever since its launch, it has spread like a wild fire. Whether its personal endorsements, daily routine updates or brand announcements, both the viewers & the uploader are equally in awe & love of this darling feature!

What is the BIG DEAL?

While, in the beginning Instagram received a lot of flak for copying “Snapchat”, it definitely has a lot more to offer. Honestly, the biggest difference is that unlike Snapchat, users can add text and stickers, draw on them, and even include a link or mention other users. It’s the last two features that help Instagram’s version stand out, though.

With the ability to add links and mention users Instagram creates a culture of inclusion, rather than secrecy and exclusion that is often the draw of Snapchat.

Instagram Stories are also searchable and appear publicly on a profile if a profile is set to public. This stands in contrast to Snapchat, which doesn’t have “profiles” for users to see previous content or view Stories. You must follow someone on Snapchat to discover his or her content.

That’s not all, more recently, Instagram moved Boomerang directly into the app. Now, users can create a Boomerang directly in a Story.

So, how do we LEVERAGE this?

One of the most important reasons for businesses to use Instagram Stories is relevancy in your followers’ feeds. Since Instagram updated the feed to be & algorithmic in June of 2016, having stories always appear at the top of a follower’s feed helps your brand remain top-of-mind. Popular Stories also appear at the top of the Explore page, helping gain an even wider reach.

The most common mistake that content creators or users make is missing out on opportunity of building a larger audience.

You’re creating Stories, but do you think that’s enough? Well sure, you can use relevant hashtags and tag as many people as regular images but that’s not the key.

Check out our recommended tactics and strategies below :

1. Repost or prepost content from your Stories to your feed

About to have an event? Post an announcement image to your regular feed letting users know to be on the lookout for the upcoming Stories that are sure to come.

Create a great Story? Before you post it, press the “save” button in the lower right and post it again as a regular image. You can save images after posting them by opening your Story and swiping up. If you’ve posted more than one image, it will save as a video slideshow.

2. Go live often

Alongside other popular trending Stories in the Explore page are the “Top Live” posts. Live video is becoming an arms race and Instagram is pushing it just as hard.

If you’re going live and providing great content, more people are going to tune in. These videos often rotate as more viewers tune in, and live videos end. So by going live often, you’re giving yourself a chance to appear and gain more followers.

Dr.Pradeep Gadge, diabetologist in Mumbai is often seen interacting with his audience LIVE on Instagram on various topic linked to #Diabetes.

3. Mention people

It’s no secret that people love attention, especially on social media. Give the people what they want by using the mention feature in your Instagram Stories. You can tag customers, followers, or those who inspire you with a personalized message. This sends a notification to the user who will more than likely see the content. Be careful with this one, though. You don’t want to wear out your welcome by over-tagging people.

IISM , India’s Pioneer in Sports Management Education, using the tag feature to promote the sponsors for their Life@IISM initiative :Junoon Sports Fet

4. Give out all the relevant information

Where was this picture taken? How beautiful was the location? Were you eating some amazing food or dancing to your favourite album? These little details can intrigue your audiences to know more & engage.

Softsens Baby, organic baby care product & apparel comapny using the LOCATION feature to promote its store at Banglore.

5. Gain more followers

This one seems pretty straightforward because it is. The more followers you have, the more potential your Instagram Stories have to be seen. Follow other users, use relevant hashtags on regular posts, and engage with the content of those you would like to follow you back.

6. Create great content

Again, not groundbreaking but still the best way to organically grow your following. The more accounts that are watching your Stories, sending messages, and engaging with them in other ways, the better chance your brand’s account has of appearing on the “Explore” page alongside other trending Stories.

Use interactive gifs, ask some cool poll questions, conduct a Q&A , just ensure your content is driving the user towards you & not pushing them away.

Binaryic, a digital marketing firm, interacting with their audience by using the POLL feature..

7. Sponsored Instagram Story Ads

This one is more indirect, but running ads is a good way to increase both followers and engagement on your account. Plus, it can provide a boost to your algorithmic score. In turn, this can make it more likely that your Stories will appear on the Explore page.

SoulTree- Organic beauty,skin & hair care provider promotes its festive offer with Sponsored Story Ads

What’s Next?

• Strategise :

Use this knowledge to develop a strategy for promoting your brand, inviting followers behind the scenes, and broadening your audience with high-quality live video and stories.

• Define A Goal :

There are many creative ways brands are using Instagram already. Ultimately, it comes down to what your campaign goals are for Instagram.

Do you want to help a promotion gain a wider audience?
Are you attempting to drive more traffic to a blog post, landing page, or video?

• Get, Set, Go!

Whether you’re a casual Instagram user or leading a social media team looking for more ways to engage your audience, Instagram Stories can benefit you and your company.

Now is the time to capitalize on a well-thought-out strategy before your competitors do. Engage your audience more with Instagram Stories and be sure to drive them to a relevant, dedicated landing page.

What’s your take on this? We’d love to know, share below!

How to start with SLATE in simple steps

Ecommerce Technology

Post author By binadmin
Post date 13 Sep 2017

We are very much aware of how Shopify works and how it can get tremendous benefits to your Ecommerce store. However, it is important to note how to start using SLATE and how to get maximum benefits from the same. SLATE is a front-end framework that helps to build Shopify themes. There are usually a number of theme options and with modern tools and the command line the tasks become simpler and better. This helps in faster developmental processes especially for theme developers. Lets start beginning with the basic steps for using SLATE platform and understand the features of Slate:

Installation of Node.js and Slate

To start using Slate, the first step is to install Node.js and npm installed on the computer. As we know Slate is an npm package, it does require its parent file. You can check if the version is up and running-by-running the “node” function on the computer. Usually, Slate runs on v.4 or higher versions if you have low version than you may want to install the latest Node version.

Installing Slate

For installation of the Slate, you will need to run the given below command from any directory by using the command line or running a terminal app on the computer:

npm install -g @shopify/slate

In the above, -g shows that you are running Slate globally on the machine and it indicates that it is working in any directory. Troubleshoot by checking Node.js, if you face any issues while running.

Creating a New Theme

The next step you need is creating a scaffold theme by using Slate. You can run the below command from the directory:

slate theme [theme-name]

Do not include any spaces in your theme name the first name in the theme directory will be your new theme directory name. The final command should look something like below.

slate theme my-custom-theme

Uploading the Theme

Run a command from inside the local theme directory, navigate in your theme directory and type the below command line:

cd [theme-name]

cd command stands for “change directory” and it takes you inside of the directory path that will specify after it. Inside the directory you can run following command:

slate zip

The above command will help compress a directory in a zip file for easy handling of the manual that is uploaded to client’s store. After running, you can see the upload having a zipped theme.

Shopify admin can follow this process by going to theOnline store > Themes > Upload theme > Upload the new Zip file > Publish the theme once it is uploaded on your store.

Connecting Store to local

After uploading Shopify theme made with Slate, you are now able to connect the local version that has been uploaded.

Rename the file as config-sample.yml

Here, you can add your store information and also you can add private information.

Password – For getting the password, you will need to set up API key for adding config.yml that helps to create connection between the client store and local theme store. One can create a private app. Go to Shopify Admin, click on apps and click on View private apps. Click on Generate API for creating a private app.

Theme_id – It is the unique id used in the theme to write for deploying to the store.

Let us start discussing the things that are of utter importance while working with SLATE:

Slate start – Slate is a front-end framework hence it is highly important to know its commands before you fully start using it. The command “slate start” runs slate build, slate deploy and slate watch features that help to develop faster. The command runs all the three commands so if you have made changes to client’s store and you haven’t made those changes locally then the local version may potentially wipe out those settings. Consider that the files have changed on your client’s store and they do not exist in local version of the theme.

Style Sheets – while you are importing style sheets it is to be noted that import statements that are found in Slates theme.scss are not Sass import statements. The imports build your stylesheet while running slate commands; they do require a build script to make a proper compilation. For adding additional Sass files, start to create new files in appropriate directory in the styles folder, add a new import line for newly created files having a correct. You can then run slate watch and see the changes that are reflected.

Tips and sources to start learning PHP

Ecommerce Technology

Post author By binadmin
Post date 13 Sep 2017

PHP is a wonderful programming language and as you dig deeper into its different aspects, you find more interesting things in store for you. For newcomers, who are looking to get into programming world may wonder in amazement as to why one should learn PHP, what are its benefits and how it helps them. Let us start right from the basics and get a deeper grip into the world of PHP.

PHP stands for “PHP: Hypertext Preprocessor”, it is the most common server side language that is used in programming today. It is an open source platform hence it is widely popular, any person can access it through the power of Internet. It is a free access tool to everything PHP online. The reasons and justification for using PHP go far beyond the reasoning fact that it is the language any programmer uses to not only develop their programming skills but using a free implementation. This language can be embedded in HTML. Learning is learner’s passion hence it is highly important to know where to start and how to start.

To start with PHP, one obviously needs PHP installed on their computers where they can write the code. Visual Studio Code is good platform to start with, download and install the program and save it like the way we usually save a notepad document. The extension for PHP file would be .php. Go to Open with > Select Studio Code > Open a Blank template for using. PHP coding always use PHP tags so do not forget them.

The starting of the tag looks like ‘<?php’ (<? This is outdated and hence it may create some problems. To run PHP program, one requires software where they can run it. Most people use Xampp, once you download it, there are some modifications that can be done to make it run smoothly. If no changes are made, Xampp will be saved in C:\ drive of your computer. When you open the file, it will open up many options but save all of your files in ‘htdocs’ folder. When you click on the Run option, you will see two numbers under the ports that appear, the numbers that you can see are 443 plus a second one. We would be considering second number that is displayed. Now open a web browser and type localhost: 801/hello-world.php. You would write the second number where I have put 801. Once you hit the enter button, you will be taken to a white blank page. The next step is to confirm whether the browser that we are currently using is programmed to read PHP tags or not. For this, you will have to open hello-world.php file and in between PHP tags, you have to write “Hello”. To check this on the browser, go to the browser and reload the page.

Finally, now that we have installed PHP, and the way to write its code, we have to start learning how to actually use PHP. There are a number of online resources and books available online, some resources are freely available. There is a lot of information available online to learn so many things, search with keywords like PHP programming, PHP free online resources, mySQL Web development, etc. some programs and books will be quite lengthier than you think, but do not get nervous. Lengthier the pages, the deeper understanding of the programming and the processes they have used. There are ample of books available that will give you good amount of information to learn PHP section wise.

PHP is a smart language, once you dig deeper into it, you shall see how tremendously useful this language is. Sometimes, you may be utterly frustrated if codes do not work what you programmed them for. But, do not give up, scan through online courses, mark different solutions that you get to fix your problem and try again.

Grow your Search traffic by adding JSON-LD

Ecommerce Technology

Post author By binadmin
Post date 09 Sep 2017

If there is one objective that every Ecommerce has in common is the search for Organic traffic on their websites. Although, there are many limiting factors with search engines, the choices to get Organic Traffic are vast. Search engines often face the problem of analyzing huge quantities of HTML data that is complex and non-standardized. Search engines extract data and present it to the users for the queries they ask in the search box. They do it with the help of Structured data, one may wonder how structured data helps for search engines to recognize and analyze the query.

Structured data is the information about a web page that helps search engines to understand the contents of the page. Search engines do not have to parse entire HTML document, they can analyze the page through structured data. Let us understand the Role of JSON-LD in getting Organic search traffic:

What is JSON-LD?

Google highly recommends making use of structured data in all of the sites and JSON-LD is one format of the structured data. The biggest benefit of using JSON-LD amongst other type of structured data is that it doesn’t have to be interspaced within HTML coding. As compared to this, other formats require you to change HTML, add the elements and attributes to show where each part is located in the page. Sometimes it is difficult to detect any errors due to which it may affect the search results. With JSON-LD, the code is embedded in HTML that acts as a block to JSON data. This doesn’t affect how HTML looks and is invisible to regular users.

How to Add JSON-LD

JSON is a popular data format and JSON-LD is based on it that many developers create or update it. Developers’ find using JSON-LD easy if they have already worked with other structured data formats like microformats or RDFs. Other benefits of using JSON-LD is, that it works with stores having dynamic backend that helps to create web pages. JSON-LD is the data that is separated from the actual page. The stores using dynamic data are able to easily create a template for JSON-LD; they can then re-use it across all product pages.

A person not having technical background is easily able to check the details of the product page details like the name, description, brand, image, url, sku, condition, etc. Other things that can be checked about the offer are price, condition, currency, availability, etc.

Easy Updating

All the data combined together help the search engines understand the product for sale. Some data are duplicated in both the product and offer section. JSON-LD format allows listing the details of the product page. Try to give as much data as possible to the search engines when you set-up JSON-LD, they can use it for search results.

Include Core Data

Core product data is highly important to include in your product JSON-LD. Product element terms like name, description, itemcondition, availability, price, pricecurrency, aggregaterating, offers, etc are used to provide for organic listings. Adding JSON-LD helps search engines to parse the products and offers available on your online store. They greatly help to increase organic search traffic.

Top key strategies to help you gain back the traffic on your site

Ecommerce Technology

Post author By binadmin
Post date 21 Aug 2017

Getting traffic on the websites is one of the key elements to get customers buying products from you. There are remarkable ways through which you can attract your customers by knowing the right time and place to market your business. Mobile optimization is one of the top priorities because more and more people are shopping on-the-go so brands should be making super easy for them to get on their webpage and have a hurdle-free shopping experience. Let us take a look at some of the key strategies that will help to gain traffic on your webpage.

Optimized Mobile Strategy – Physical stores have geographic limitations, this can be overcome by the means of Geotargetting. Geotargetting helps to boost the food traffic on webpages through shopping and making use of search campaigns. The bid modifiers help to target relevant ads while shoppers are closer to store.A survey by Deloitte showed 49% of mobile traffic. Google’s free tool allows anyone to check on the site speed and provide recommendations on different ways that can help optimize the mobile site.Cart abandonment is a common issue; brands should provide frictionless buying experiences to their customers. Customers are looking for similar experiences the way they find it on using desktops. Checkout options must be optimized that ensures to keep up with the sale.
Maximizing Returns on Investments – The past data can be useful in predicting the top performers; it also helps to analyze previous year’s output. The past data helps to make informed decisions on products.Remarketing strategies are highly sustainable with proper approach; you can make a list of audiences that bought products and then increasing the bids on those audiences. It will help to derive a conversion.
Promotional Strategy – Promotions are part and parcel of any business, competitive pricing helps shoppers who are looking for good deals. Promotion price can also be offered for special festivity and occasions.Some consumers are also looking for Free Shipping; it’s a great way to attract customers. A study by Deloitte says that 63% consumers shop from online retailers offering free shipping.
Social Media Strategy – Social media strategies form the base of online purchase, research shows 27% consumers make use of social media platforms to make online buying decisions. Customers vouch for colorful images; they attract more attention and help to stand out from the competition.

Marketers make use of audience strategy, custom audiences on Facebook helps to target your customer base. Brand can expand their reach by using Lookalike audiences on Facebook for targeting the consumers which are very similar to demographics.

Get Google Analytics answers in plain English

Ecommerce Technology

Post author By binadmin
Post date 14 Aug 2017

Technological changes have made stupendous discovery of new processes and styles that have led to enormous changes in the way we ever interpreted things. Google analytics will let users’ lead easy interpretation with its marvelous discovery of giving data in plain English. Natural language processing and Machine learning technology are the next big things that are going to be integrated in its popular analytics platform. Google have stated the technology that they use hugely comes from Android and Search hence analytics users do better understanding and act accordingly on analytics data.

Google, after thorough preview with analysts it indicated that they spend half of their time in answering basic analytics questions for other people in organization. This makes it possible for analysts and business users to make use of simple English to provide analytics data. They shall be able to get information in theoretical form faster; it gives groups the power to focus on high value aspects of their roles. The ultimate goal of the Google is to get answers about key business metrics as simple as asking questions in plain English.

The latest functionality from Google named as Analytics Intelligence is a powerful tool that helps to answer numerous questions. They shall answer questions that are related to basic metrics like referrals and traffic, trends and performance. The users can put date ranges to get the data specifically that they are looking for, that shall also include percentages.

Google Analytics Intelligence helps give precise information about varied user groups. Retailers can ask any questions relating to their trade in any countries and advertisers can ask questions relating to paid search keywords that give better conversion rates.

Analytics Intelligence is quite intelligent and promises to offer impressive results; it has its set of limitations. The only drawback is that, it cannot tell users which questions to ask. Analytics Intelligence will undoubtedly help a lot of Analytical users not having in-depth knowledge of services to answer questions of their own. It’s a powerful and simple to use service but it often requires good knowledge and experience that most of the companies do not possess. Many people do not realize its utility and hence they are not able to make maximum use of the free service that is available. Analytics Intelligence cannot totally address the issue; they would not be able to tell users which questions they should be asking.

Companies today are already facing a lot of challenges and interpreting data becomes even more difficult with lack of expertise and tools to use. Data is available in huge numbers and tools make the task even simpler for analyzing it. But Data is of no use, if users don’t use the right metrics and ask the right questions. A user can ask Analytics Intelligence questions like, “What channels gave best conversions in the month of July”. The answer may or may not be of real value to the business. Analytics Intelligence does not know what the questions are.

However, good functionality the Analytics Intelligence tool may provide, the users should know that it shouldn’t lead to over-production of reports and charts that might not be of any use for business.

Top things to know about Google AMP

Ecommerce Technology

Post author By binadmin
Post date 03 Aug 2017

Google’s AMP have revolutionized the way e-pages were ever loaded, it uses simple algorithm like that of HTML coding but an AMP HTML version. The Javascript in the coding, don’t let outside elements disturb the loading of original content of the web page. It is designed to give users top loading speed like that of instant bulb lighting. There are many benefits to AMP pages that simply follow its own set of rules and no amount of outside coding disturbs its load time.

AMPs are the next big boom after the SEO on-set. Google Accelerated Mobile pages are set to break down all hurdles for loading web pages. AMPs are targeted to avoid the loss of customers when they leave the site after long minutes of waiting for the pages to load. Mobilegeddon update from Google created much buzz declaring that the search engines will count mobile friendly pages in its searches. With the latest, Google’s AMP – it has a new standard for HTML programmers to in-built AMP HTML pages for higher web performances. So, let’s start with the basics first, what is AMP, how does one get started with it and how is it astoundingly beneficial for ecommerce brands and marketers to market their pages.

Google AMP: Explained

Google AMP is an Open Source Project designed to help web publishers create mobile-optimized pages. The pages can be loaded instantly on all the devices, Google states that web pages need to run rich content like animations, video and graphics that work with smart ads that load in an instant. Google’s blog post stated, “We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant — no matter what type of phone, tablet or mobile device you’re using.”

Google’s goal is to provide best possible mobile experience. Michael Bertini, search marketing expert at iQuanti says, “Google wants to get information to the end user as fast as possible”, “Google doesn’t want the user to have to wait to read or see something.” According to SearchEngineLand.com, Google’s AMP Product Manager Rudy Galfi said that median load time for AMP coded content is 0.7 seconds. The median load time for non-AMP pages stands at 22 seconds, he noted, it takes this time or makes you leave the site. AMP was officially integrated by Google on February 23, 2016 for mobile search results.

Google AMP: How it works

The latest AMP HTML framework comes as a big support system to already existing web technologies; it helps owners to crease light-weight webpages, according to Google. “AMP-HTML is simply HTML5 with a set of specifications (requirements and restrictions),” Google’s Galfi told SearchEngineLand.com. “The optimization is powered by JavaScript, styling can be customized via CSS3, and pages are cached.”

Caching is core to AMP, Galfi said. From SearchEngineLand.com:

“[Galfi] explained that Google AMP cache functions in a similar manner as a content delivery network (CDN), that it is free for anyone to use and that it works on ‘stale-while-revalidate’ model. This model helps make sure the content is always up to date in the cache. The process by which it works is quite simple: When a request is made, the client receives the cached version while the document is requested again from its original server to be updated in the cache.”

AMPs are “completely separate from a typical mobile site,” says Jim Robinson, founder and CEO of ClickSeed, a digital marketing and SEO agency. “Assuming your site has a desktop version, a mobile version and an AMP version, the desktop version will be the canonical (preferred version), and the mobile and AMP versions will each be annotated separately as alternates.” Site publishers can serve their own ads through AMP, “although there are restrictions on sizes and placements,” Robinson says. “Most major publishers serve ads through DoubleClick for Publishers (DFP) or OpenX, both of which are compatible with AMP.”

Google AMP: Types of Sites that can use AMP

Ordinarily, AMP is targeted on news stories from online publishers, the content that Google search users see as AMP pages in to mobile search results. AMP is also beneficial for Ecommerce organizations that use AMP results carousel and other components are well-suited too. Take for instance; eBay announced that its AMP mobile shopping experience was live. Overall, 8 million AMP based “browse nodes” are in production. Robinson added that the ability to develop AMP based product pages are most likely to create bigger commercial incentive for websites adopting to the standards.
Trevor Paulsen, product manager with Adobe Analytics states that “AMP is an incredibly important part of a balanced marketing strategy for publishers today, given the project’s close ties with search engine results and advertising impression rates,” he said further that “Adoption has been strong, given the battle for mobile ad dollars and the fact that Google prioritizes AMPs in search results. That being said, Google is interested in keeping people within their ad network, so it will be interesting to see whether ads are more successful on the mobile web or in apps.”

“As with any evolutionary change in the search engines, people need to pay attention to AMP and adjust,” adds Thomas Petty, president and digital marketing trainer with Bay Area Search Engine Academy. “Over time, it will become an influencing factor. Just as Google has been recommending mobile-responsive websites, this is another step in that direction.”

Google AMP: Why was AMP CREATED?

Usually, web surfers need rapid search results, according to Eric Enge, CEO of Digital Marketing Agency, Stone Temple Consulting. It means Google wants to give its users speed to because there is huge competition in today’s world, if they are able to give superior speed to their users for the content being searched, they will win the market share, Enge added. Google also wants its users to stay tuned on mobile pages, Google has over 5 out of the 9 most installed mobile apps even then its market share is less certain there.

Google AMP: Types of Sites that can use AMP

As Richard Gingras, Senior director of news and social products at Google rightly states that AMP won’t directly show you a massive search ranking while talking to AdAge.com. There should be enough of Search engine ranking signals that need to meet satisfying criteria. He further stated that “Speed” matters the most when it comes to search engine ranking. According to Gingras, “If we had two articles that from a signaling perspective scored the same in all other characteristics but for speed, then yes, we will give an emphasis to the one with speed because that is what users find compelling.”

AMP has the power to influence where Google places its search results, Petty says. AMP pages get more clicks and less bounces because they are quicker to load. If Google feels that the page is of high value to users, then it gets higher placement in search results. Google keeps changing its rules to give the best results in terms of searches made. If your website takes too much time to load pages, it may lose out on lots of business. Mobiles have come to be an important aspect in everyone’s lives; most people are using Google to find anything and everything on earth. AMP acts an essential tool that would ensure better rankings and find ability on the web, says Oleg Moskalensky, President of Productive Computer systems, the company that develops IT solutions for smaller businesses. He says, Google shall punish slow loading web content in their rankings, “So even if you do everything you can to improve SEO, without AMP, you’d be potentially spinning your wheels.”

Google AMP: Potential Pitfalls

AMP is a new technology placed by Google and hence it is going to take some time before it becomes too common and people start using it. “It’s harder to implement at first, but tools, plug-ins and add-ons evolve to make it almost automatic,” he says. “Think of where SEO was a few years ago. Manually hand-coding Meta tags and other elements was the norm. Now SEO plug-ins prompt users with exactly what they should do to improve ranking, without having to know SEO.” And an AMP WordPress plug-in “does a pretty good job, and it will evolve over time” to make it simpler for everyone, Petty says.

AMP does not really have any pitfalls but understanding its limitations of the AMP is the right word. Enge states that AMPs work faster because it has restrictions on the amount of the code that you can apply on your pages. Take for example, an AMP supplied JavaScript library is very limited to what it can do. He further states that one cannot implement forms till the time they use iframes.

One hazard with AMP is when users share links to AMP content through a Google search, the links point to Google.com URL rather than taking it content developers site – this was pointed out by Wired.com. It could significantly give negative impact content developers site traffic, states Mike

Kisseberth, Chief Revenue Officer of Digital Content and services firm at Purch stated.

Paulsen says, AMP “creates a potential challenge on the analytics side, as it’s impossible to be 100 percent sure where a publisher’s content will be loaded from, as well as complications with visitor identification due to tight cookie restrictions”.

Google AMP: Role of IT in AMP

AMP Initiatives involves HTML code and Programming where IT department should be involved according to Moskalensky. “IT needs to work with others for content creation and planning, but the actual implementation and maintenance would need to be done by IT either within the company or by a freelance company hired to do the job.” According to Robinson, IT “will likely play a big role in adopting the AMP standard because there are some behind-the-scenes prerequisites they’ll need to help with,” he further says “For example, depending on the chosen configuration, a server admin may need to set up additional sub-domains or install secure certificates. There will likely be some coordination with any CDN vendor. Most of the work can be handled by developers from there, but there’s definitely a bit of technical work involved.”

Google AMP: Is this the Mobile future?

AMPs are yet to grip the whole mobile market. Robinson says, “AMP potentially has big implications for the mobile web, but it all depends on whether it becomes widely adopted as a standard”. He further stated that, “Not everything Google pushes for gains traction. Google pushed for adoption of Authorship markup, for example, which required publishers to implement code changes and encourage their writers to set up and connect Google+ accounts. But Authorship markup is now irrelevant and some publishers feel like they were sent on a wild goose chase.” He said AMP “may stand a better chance at becoming a widely adopted standard since it’s less proprietary than alternatives, like Facebook Instant Articles or Apple News. As a result, publishers may be more willing to develop AMPs. That combined with the resources Google has put into promoting AMP as a new mobile standard mean it should be given a serious look.”

Check what channels consumers’ research before buying online

Technology

Post author By binadmin
Post date 01 Aug 2017

Consumers today are much adapted to using latest tools available online to find the best product they may be looking for. Millennial’s between the age of 18 and 34 year olds are amongst the bigger range of crowd purchasing the products online, the next is Gen X and Baby boomers.

Consumers are tech savvy today exploring every dimension before making any purchases. Before buying any products, you have a good deal of information that will help you make buying decisions.

The research by Salesforce surveyed over 4,000 consumers across different countries – UK, USA and Canada. The results found that respondent spent their times online before making any purchases online. They used different channels before making a purchase decision.

The findings showed there is mega difference amongst the behavior of millennial’s, Gen-X and Baby Bloomers. Millennials were not in favor of a particular channel after the use of websites. Gen-X had similar opinion as millennials except that they relied less in the use of phones. The studies show that the age group up to 54 years has become highly adaptable to the use of latest technology. Baby Boomers switched less channels while doing their research, they usually used emails and websites before making a purchase.

The research showed how it is important for a fully integrated multichannel marketing strategy for getting success.

Source: Salesforce Connected Shoppers Report

Data Sample: Individual data breakouts across three global markets (Canada, U.K. and U.S.) based on responses from 4,000 adults.

Recommended Resource: Integrated Marketing 2020

Marketing Automation Strategies to implement for your Business today

Ecommerce Technology

Post author By binadmin
Post date 24 Jul 2017

Businesses today spend a lot of time and money in marketing their business and products. If you are still hung up to the old conventional methods that takes lot of your time and efforts then you need to hold on. Take a sneak peak at the following simple steps that would actually automate your marketing processes.

The study from Smart Insights – GetResponse states that not many businesses are tapping into the power of Marketing Automation tools. 54% of businesses use limited marketing automation while 20% aren’t using it at all. The technology tools like PPC and SEO are now a thing of the past but they are very much here to stay. Along with these, there ought to be a marketing strategy that automates the routine tasks with precision and find exact data that will help you score over your competitors.

To start with Marketing Automation, it may seem like a cumbersome task but mixing all the ingredients like an email platform, leads source, CRM full of client data can help you kick start.

Let’s look over at the fundamental strategies that you can use for Marketing Automation:

Good dynamic Content – Businesses already have good amount of customer information about B2B clients in their CRM systems. With this information, companies can deliver personal content that reflects the behavior and history of the customers. CRMs and emails systems could be integrated together to make different segmentations.
Segmentation can dramatically improve click rates by 62% higher that utilize information in your email database.
Drip Campaigns – Drip campaigns are very effective for businesses with long sales lead-times. They are basically timely emails sent to your audiences that help to introduce business to the new clients. Drip campaigns have 98% conversion rate and helps to educate clients, new leads and new customers.
Drip campaigns are simple to set-up but it requires effective managing. We have to check if the email platform really supports timed automatic triggered sending of emails to give consistent experience for all the contacts.
Nurturing the Campaigns – Nurturing the leads is one of the most important aspects that need proper watering. Audiences can choose their own journey through automated campaigns. Dynamic content will help change the email based static fields and nurturing will segment your audience based on their interactions with your communications. It will automatically send them in the direction of their interests.
This automation level is simply spell-bound and can help generate more leads at lower costs rather than using non-targeted static campaigns. Nurturing is particularly good option for leads that have engaged with your site but are not really ready with a direct proposition.
For a successful nurturing of campaigns, there should be a lot of Calls-to-action and links in the emails for audiences. Audiences are looking forward for your interaction with them on social media and other search options. More marketers are looking forward for an integrated marketing solution.

Top reasons why you should redesign your Small Business Website in WordPress

Technology

Post author By binadmin
Post date 21 Jul 2017

Business websites are a typical means that serves as Digital storefront for your Business. Websites should be user-friendly, should load quickly and have a mobile version, if it doesn’t meet these criteria the customers are quickly going to move away to your competitors. Most businesses rely on websites to bring in leads and educate potential audiences. Small business owners usually think that they can’t really cope with bigger businesses in terms of website design and development but that’s not the fact. You can easily do it and even greater than big businesses with the help of WordPress platform.

Here are some of the reasons as to why WordPress is the best platform for your Small Business Website:

Use website as a Blog – WordPress will quickly let you have a blog for your website if you already don’t have. The software is super easy to operate and is the perfect platform to blog about your small business. You can set a simple page on your website and name it as a Blog; you can keep adding the posts to that page. Blog is one of the fastest and effective ways to continuously keep adding new contents to your website and keep your customers well informed.
Constant Updates – WordPress is a safe and secured platform to use and it is always up to date and uses the latest policies. WordPress is a CMS system that automatically checks for updates and update itself. It is extremely safe and reliable to use WordPress knowing that it offers best security and that your site is secured for users and visitors.
It’s an Open-Source – WordPress is an Open-Source platform that allows developers to contribute to the software in the form of themes, plugins and updates. Businesses greatly benefit because WordPress is constantly improving and getting better, the updates doesn’t cost the owners anything.
WordPress is SEO friendly – The idea of SEO for a website is to make the website searchable on the search engines like Google and Yahoo. It may take some time for some to learn the tricks of SEO while WordPress offers best ways for business owners to optimize their sites in the easy way possible.
WordPress is widely known – WordPress has been around for more than 10 years, it is a safe platform and offers problem-free solutions. The engineers at WordPress have improvised the system over years, it has become timeless in the sense that developers at all levels love to work on it.
Coding is standard – Hiring a web developer for your webpage can get into a tricky affair since then no one else can manage it. It is good if you do not have to make any frequent changes to the website but it is very rare. WordPress has become so popular that any developer knows how to code it. The website designed and developed by one developer can easily be redesigned by other developer.
WordPress is used by Biggies – WordPress is very well-known and people’s favorite. The big brands are using WordPress to power their sites. It is simply the best for small businesses since it provides great visual platform, it is scalable, it is fully functional and offer endless possibilities for new, old or startup businesses.

WordPress offers the best means for small businesses to grow their website by offering numerous options and plugins that will make it visually appealing and easy for the users and operators.

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Top things to know about Google AMP

Google AMP: Explained

Google AMP: How it works

Caching is core to AMP, Galfi said. From SearchEngineLand.com:

Google AMP: Types of Sites that can use AMP

Google AMP: Why was AMP CREATED?

Google AMP: Types of Sites that can use AMP

Google AMP: Potential Pitfalls

Google AMP: Role of IT in AMP

Google AMP: Is this the Mobile future?

Marketing Automation Strategies to implement for your Business today

Top reasons why you should redesign your Small Business Website in WordPress

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Google AMP: Potential Pitfalls

Google AMP: Role of IT in AMP

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