To keep your self Updated on Digital Marketing Techniques you should always follow Latest Trends /Channels / Platform related to industry you are in or if you are working with an agency or freelancer then better to research and update your self on accounts you are handling.
At the same time, you can keep your self-updated by visiting News and updates site related digital marketing like. Most of the sites given below are Indian sites to get better understanding and updates related Digital Marketing in India
- The Moz Blog
- Marketing Land
- Hubspot Blog
- Social Samosa
- Campaign India
- Lighthouse Insights
- Digital Vidya
- Simply 360
- Ad Age Homepage – AdAge
- Digital Marketing Magazine
- Smart Insights
Go through current Digital Case studies of Advertising, Media, Marketing, Digital & Agencies. Participate on Active FB and Linked Group/p>
You can follow Sites like Digital marketing strategy advice – Smart Insights Digital Marketing and enroll for latest tools.
Majorly we would recommend you to follow site based on your interest and Topics such as
- Content marketing trends
- Big Data
- Marketing Automation (including CRM, behavioural email marketing and web personalisation)
- Mobile marketing (Mobile advertising, site development and apps)
- Social media marketing including Social CRM and Social Customer Care
- Conversion rate optimisation (CRO) / improving website experiences
- Internet of Things (IoT) marketing applications
- Search Engine Optimisation (SEO or organic search)
- Paid search marketing
- Online PR (including influencer outreach)
- Display advertising
- Partnerships including affiliate and co-marketing
Succeeding at digital marketing has a lot to do with trying new tools, techniques and strategies. You should not hesitate about experimenting by testing something you haven’t tried yet.
If you’re borrowing another company’s strategy, bear in mind that what worked for them may not necessarily work for you; but at least you will know where you went wrong and improvise accordingly.
As technology changes, it is important that you, too update your knowledge to devise better strategies.
One of the easiest ways of doing so is via continued training. Through persistent learning, you will know of the latest digital marketing possibilities available to you, which you can employ to stay one step ahead of your competitors.