The conventional methods of business are long gone, welcome to the world of digital tech where opportunities are numerous and the growth is stupendous. People usually feel loyal about companies that cater to individual needs. Digital marketing has a great influencing factor on Ecommerce growth of the organization, this allows for customer trust and stand out from the market competition. It might take years to develop brand name and identify individual components, this helps to build up successful e-commerce business model. The success strategies help to differentiate your company and helps achieve long term business success a reality.
Integrating the Data
Good data is one of the key components to personalization; it helps build consumer trust and loyalty. Data is available in huge quantities but not all companies know how to take full advantage of the information that is available to them.
Aldo Group found itself failing to utilize its data to the maximum potential that it can. It started with a 2-part Ecommerce approach to rectify their situation. The first approach was to adopt a new front-end solution that will help improve data personalization and later investing integration software to merge the power of more than 100 existing apps, databases and services. The final results were outstanding. What it did was blending its legacy systems with new customer-centric data solutions. The brand had this as one of the most successful holiday shopping season since the time Ecommerce debut started.
Companies collect much data today through the means of marketing efforts so it is their responsibility to make every interaction with the company and customer as intuitive as possible. Optimization of data is one of the vital aspects of an Ecommerce business hence website should have every element as dynamic as possible so that it ensures that customers receive tailored business experience catering to needs of individuals.
Expedia, Travel Company, recognizes its customers travel decisions hence they have created their data as smart as possible. This means using strategies to make customer engaged through different social platforms and reaching customers across all devices. This will also help recognizing patterns that provide advertisements and suggestions that are relevant to every customer. A system can be created where customers get reward points for signing up but at the same time they gather a lot of data that helps to meet their requirements. It is one of the best ideas for customer loyalty.
Going Straight to the Customers
Most brands do bigger mistake of waiting for their customers but the secret to gain customer engagement is by going to your customers. Find the ways where you can reach your customers. The best thing a brand can do is to make their products and their awareness highly reachable to customers. For brands it is easy to sell something to people if they are in your store already. Many bigger retails like Starbuck and Target now make use of Beacon Technology that helps them to collect personal data and boost the revenue from customers. Beacon technology works when a person is at close proximity to the location, the brands then sends mobile alerts to people on sales or any discounts at the store.
Beacons can be used by companies not limited to just Ecommerce; brands can use social media for encouraging their customers to make purchases online. The newer advancements have led even more companies to go beyond social platforms and make use of the sites as a selling point directly. Facebook itself marks sales of over 60% worldwide, almost 90% of Pinterest users purchase online in the past six months.
Enhance Customer’s Online Presence
Digital era has arrived and customers are frantically looking for newer experiences and if they like those experiences than they get engaged to the brand. Brands need to just make easier for users to browse through websites so they know what your brand is about, what you sell and provide. Let us look over at some of the methods through which you can achieve this:
- Simple Website navigation – An easy layout of the website makes it easier for users to understand your website and its structure. A quality search feature and good indexing of products help to display your products and it has higher success rate.
- Personalization – Personalization is the key elements when it comes to buying and enticing customers with new products. New items and bestseller sections on web makes easy for customers to know about your brand. You can also add sections to recently viewed items so customers know that you are aware about your preferences.
- Optimizing Cart functionality and making the site mobile-friendly – Shopping cart is an important buying stage hence attention should be placed that customers don’t leave your shopping cart. Arrange good functional features so that they are easily able to navigate through your website. Mobile commerce is growing at a stunning place; it makes up for 30 percent of entire Ecommerce market in the US. These numbers will rise steadily over coming years. Customers would not wait for long for your webpages to load hence optimization is important.
- Prioritizing on Security – Brands must ensure that their site is safe and secured; they can make use of strong SSL authentication and run regular PCI tests. A breach in data can lead to massive damages to organizations; hence it is best to let customers know that their data is safe and secured.
Customers are the best people to know what they want; you can improve their experiences by providing them best services. You can ask for their feedback and ask them what and how they feel about your website, products and its services. Follow up emails, surveys, customer services, social media provide better opportunities to learn new ways and improve the brands digital marketing approach. Brands can outperform by using good tools and leverage the data to boost brand presence.