Setting Up Duck Duck Baby’s Shopify Plus Store
Industry: Baby Care
Website: duckduckbaby.in
Platform: Shopify Plus
Duck Duck Baby, wanted to create a comprehensive online managed marketplace that would offer a seamless shopping experience for parents. Their goal was ambitious: to set up an eCommerce store, starting with a catalog of 12,000 SKUs and eventually expanding to over 60,000 SKUs. They turned to us to bring this vision to life.
The Challenge
The task was clear but challenging. Duck Duck Baby needed a Shopify Plus store that could not only handle a vast number of products but also offer a delightful user experience. They had specific requirements: implementing the UI/UX design they provided, setting up the eCommerce platform, integrating custom features, and devising a robust Conversion Rate Optimization (CRO) strategy.
Our Approach
Implementing Custom UI / UX
- The client had shared a detailed design for the user interface and user experience. Our first step was to implement this design meticulously, ensuring it translated perfectly into an engaging and intuitive online store. Every element, from navigation to layout, was crafted to enhance the shopping experience.
Seamless Shopify Plus Setup
- Setting up Duck Duck Baby’s store on Shopify Plus required careful planning and execution. We ensured that the platform was configured to handle the initial catalog of 12,000 SKUs efficiently, with the capability to scale up seamlessly as the product range expanded.
Adding Custom Features
To cater to the specific needs of Duck Duck Baby’s customers, we integrated several custom features:
- OTP Login: We added an OTP login feature to enhance security and simplify the login process for users.
- Pincode-Based Delivery Time: This feature allowed customers to get accurate delivery estimates based on their pincode, adding convenience and reliability.
- Gift Wrap Option: Understanding the needs of their customers, we introduced a gift wrap option, making it easy to add a personal touch to purchases.
- Streamlined Product Returns: A hassle-free return process was set up to boost customer satisfaction and trust.
Enhanced User Experience
- We created multiple Product Listing Pages (PLP) to categorize and display the extensive product range effectively. This organization improved product discoverability, helping customers find exactly what they needed.
Optimizing Performance
- Page speed is crucial for a smooth browsing experience. We implemented various optimization techniques to ensure fast load times, reducing the chances of customer drop-offs due to slow performance.
Efficient Catalog Management
- Managing a large catalog requires an efficient system. We developed a robust catalog management system that made it easy to update and expand the product range, ensuring the store could scale as planned.
The Outcome
The results were remarkable. Duck Duck Baby’s Shopify Plus store became a vibrant, user-friendly marketplace. The intuitive design and enhanced features significantly improved user experience and satisfaction. The optimized page speed ensured a smooth and fast browsing experience, while the efficient catalog management system allowed for easy scaling.
