­­­­­­­Brand Brief: Duroflex is India’s most trusted sleep solutions expert, offering a wide range of mattresses, pillows, latex mattresses, and protectors. With over 55 years of expertise, Duroflex operates five manufacturing units across India and boasts over 400 offline stores, with its head office in Bangalore.

Client Challenges:

  • Managing multiple mattress variants with prices depending on size, dimension, and height.
  • Implementing a single-page checkout in Shopify for a better customer experience.
  • Developing custom features like a sleep test for product recommendations.
  • Addressing initial conversion rate drops.
  • Maintaining brand aesthetics and communication consistent with offline branding.
  • Optimizing site performance for speed.
  • Providing live support for customer queries.
  • Catering to B2B enquiries for the hospitality industry.
  • Implementing a POS solution for offline store managers to place orders seamlessly.

Objectives

  • Implement a custom UI/UX design for both desktop and mobile platforms.
  • Optimize site performance and enhance conversion rates.
  • Develop and integrate custom features, including a sleep test and live support.
  • Ensure seamless integration of online and offline experiences.
  • Provide ongoing support for store optimization and maintenance.

Approach

Methodology:

  • Initial Consultation and Requirement Gathering: Understanding Duroflex’s brand values, product range, and specific needs.
  • Planning and Strategy: Developing a detailed plan and strategy to address the identified challenges and meet project objectives.
  • Design Phase: Creating custom UI/UX designs tailored to desktop and mobile platforms.
  • Development Phase: Implementing the custom features, setting up Shopify, and integrating required functionalities.
  • Testing Phase: Rigorous testing to ensure functionality, usability, and performance.
  • Launch and Post-Launch Support: Successful launch of the enhanced eCommerce platform with ongoing support and optimization.

Solution

Implementation Details:

  • Custom UI/UX Design: Developed a visually appealing and user-friendly interface that aligns with Duroflex’s brand aesthetics.
  • Shopify Store Setup: Efficiently set up the Shopify store with all necessary integrations and configurations.
  • Performance Optimization: Ensured fast loading times and optimized overall site performance.
  • CRO Strategy Implementation:
    • Video Consult: Enabled customers to consult with sleep experts via video.
    • Frequently Bought Together: Recommended related products to increase cart value.
    • Bank Offers: Integrated special bank offers to incentivize purchases.

    • Single Page Checkout: Streamlined the checkout process for a better user experience.

    • A+ Content with Visuals: Enhanced product clarity with detailed visuals and descriptions.

    • Custom Offer Landing Page: Created landing pages for special offers.

    • Optimized Cart Page: Improved cart page experience to increase cart value.

    • Offline Store Locator: Helped customers find nearby offline stores.
    • Sleep Test: Implemented a sleep test feature to recommend products based on user sleep patterns.

    • Warranty Registration: Enabled customers to register their products for warranty.Custom Feature Development:

  • POS Integration: Provided a POS solution for offline store managers to place orders seamlessly.
  • Live Support: Integrated a live support feature for customer queries.
  • B2B Enquiries: Developed a system to handle B2B enquiries from the hospitality industry.
  • Ongoing Support: Provided continuous support for store optimization and maintenance.
  • Multiple Variants Management: Developed a robust system to handle multiple mattress variants with dynamic pricing.
  • Conversion Rate Drops: Implemented targeted CRO strategies to address and improve conversion rates.
  • Seamless Online and Offline Integration: Ensured a consistent brand experience across online and offline channels.
  • Performance Optimization: Tackled performance issues to ensure a fast-loading, smooth user experience.
  • B2B Enquiries: Created a dedicated module to handle B2B enquiries for the hospitality industry.

Results

Outcomes:

  • Improved page speed, enhancing overall user experience.
  • Increased conversion rates by 46%.

Achieved a seamless experience for customers across online and offline channels

 

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