MrBeast is an excellent example of running flash sales. He took part in Shopify’s Shop Day
event, which celebrated the official launch of Shop Cash in the US on June 2. For this event,
Shopify partnered with various merchants, including MrBeast, to give away more than $1,000,000 in Shop Cash.
Shopify’s Shop app, which hosted major flash sales from high-profile figures like MrBeast,
marked a significant milestone with the rollout of Shop Cash. This flash sale is indicative
of how Shop has become a key commerce platform for both major internet creators like
MrBeast and independent retailers just starting out.
Innovative marketing tactics like these are the backbone of MrBeast’s growing enterprise.
When launching Feastables, his line of chocolate bars, he decided to make the audience part of the sales experience
To generate excitement and engagement, he announced that those who bought Feastables chocolate bars would have the chance to win significant prizes, including Teslas, Seadoos,and a lifetime supply of chocolate.
In an even more immersive move, MrBeast invited ten lucky winners to compete at his own chocolate factory (a replica of Willy Wonka’s whimsical chocolate factory from the famous children’s book and film). The entire event was filmed for his YouTube channel, where MrBeast, dressed as Willy Wonka, guided the participants through various Feastables-themed challenges.
The flash sale and the associated events were a success, significantly contributing to the brand’s rapid growth. By May 2022, less than a year after its launch, Feastables had already made over $10 million in sales.
Note: The above case studies are a copyright of Shopify Plus.
