Sunnex - Binary - Ecommerce Experts

Launching a High-Impact eCommerce Site in Just 25 Days

Binary successfully launched the eCommerce website for Sunnex, a renowned denim brand, within an impressive timeframe of just 25 days. This rapid execution covered every aspect of the website’s development, from UI/UX design to payment gateway integration, all while ensuring alignment with Sunnex’s social media campaigns featuring Tiger Shroff. This case study details the strategic approach, implementation, and outcomes, showcasing the capability to deliver high-quality eCommerce solutions on Shopify within a tight deadline.

Brand Brief

Sunnex Jeans, developed by Annapurna Apparels Ltd., is a distinguished name in India’s denim industry. With a legacy of producing high-quality denim and cotton casual wear, Sunnex has become a go-to brand for fashion enthusiasts looking for stylish, durable, and comfortable jeans. The brand continues to innovate and expand its product range, staying relevant in the fast-evolving fashion landscape

Client Challenges

Rapid Go-Live Requirement: The primary challenge was to launch a fully functional eCommerce website in just 25 days, which required efficient project management and execution.
Comprehensive Development Needs: The project encompassed everything from UI/UX design to backend development, requiring seamless integration across all functionalities, including payment gateways.
Alignment with Social Media Campaigns: The website needed to align perfectly with Sunnex’s ongoing social media campaigns featuring Bollywood actor Tiger Shroff, ensuring a cohesive brand experience across all platforms.
High-Quality Standards: Maintaining Sunnex’s reputation for quality and reliability was paramount, even under the pressure of a tight deadline.

Objectives

Launch the eCommerce website within 25 days.
Develop a modern, visually appealing UI/UX that resonates with Sunnex’s brand identity.
Ensure smooth integration of essential eCommerce functionalities, including payment gateways.
Align the website launch with Sunnex’s social media campaigns to maximize impact.
Leverage Shopify to provide a scalable and reliable eCommerce platform.

Approach

Planning and Strategy Development:

Rapid Project Kickoff: Immediate initiation of project planning, with a focus on meeting the 25-day deadline.
Design and Development Alignment: Ensured that all teams, including design, development, and marketing, worked in sync to avoid any delays.

UI/UX Design:

Brand-Centric Design: Developed a clean, modern UI that reflects Sunnex’s brand values and resonates with its target audience.
Interactive Design Elements: Incorporated interactive design features to enhance user engagement and create a dynamic shopping experience.
Navigation Enhancements: Implemented intuitive navigation to allow users to easily explore products, including collections like “Tiger’s Favorites” and “Best Sellers.”
Size Charts on PDP Pages: Integrated detailed size charts on Product Detail Pages (PDP) to assist customers in making informed purchasing decisions.

Development:

Shopify Integration: Leveraged Shopify’s robust platform to ensure a quick and reliable setup of the eCommerce site.
Filters on Collection Pages: Added advanced filtering options on collection pages to help customers easily refine their searches based on size, fit, color, and other attributes.
Recommendations: Incorporated personalized product recommendations to enhance the shopping experience and increase average order value.
Payment Gateway Integration: Implemented secure and user-friendly payment solutions to facilitate smooth transactions.
Testing and Quality Assurance: Conducted rigorous testing to ensure the site was fully functional and free of bugs before launch.

Social Media Alignment:

Campaign Synchronization: Coordinated closely with Sunnex’s marketing team to align the website launch with their Tiger Shroff-led social media campaigns, ensuring a unified brand message across all channels.

Conclusion

Binary’s ability to launch Sunnex’s eCommerce website in just 25 days demonstrates our expertise in delivering high-quality, fully integrated eCommerce solutions on Shopify, even within tight deadlines. By aligning the website’s launch with Sunnex’s social media campaigns and incorporating advanced features like interactive design elements, size charts, and filtering options, we ensured a cohesive brand experience that resonated with customers and set a strong foundation for Sunnex’s online growth.