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ROI Of Social Media

ROI Of Social Media


The return on interest of social media handles is a complex process to evaluate. While audience reach, the number of hits on site or pages, total engagement rate and the conversion rate are the most looked forward and tracked metrics, it is still difficult to co-relate the returns through social media because of a number of factors.

Marketing agency are finding it difficult to evaluate social media returns. Almost 28% of marketing agency suggested they struggled to measure ROI, wile only 17% boasted of accurately quantifying the revenue of social media. There are a number of challenges faced by marketing agencies. Measuring ROIs are in themselves an ardent task and often agencies focus on the number of engagement rate than checking the conversion rates. Publishing relevant content timely is also a huge challenge and often agencies run out of schemes or hit a threshold. Developing strategy and campaigns centred around the theme is the most difficult thing and that is why we see innumerable campaigns failing devastatingly for the lack of message or appeal. Lastly, tying realistic business goals to the social media and actively studying the effects of it on the revenue is para mount and often dreads the marketers.

In a recent study, more than 44% CMOs claimed they had not been able to measure the impacts of social media on their business. While 36% agreed that the there had been positive impact on business but couldn’t quantify it, 20% were successfully able to quantify the impacts of social media on their revenue.

Analysing social media accounts and its effect on the business would not only help save irrelevant money on ads but also help plan relevant content and campaign which is the most essential thing to get a healthy ROI on social media handles. ROI of social media depends on a number of factors and companies need to handle multiple aspects for tireless and effective results.

Everything you need to know about E-Commerce Marketing


E-Commerce Marketing is a world in itself with countless nuances. In simple terms, boosting your sales electronically using social media platforms, search engines and email campaigns comprises e-commerce marketing. Staying in touch with the latest trends, marketing gimmicks and innovations could potentially make or break a business.

Ecommerce advertising encompasses any kind of advertising, online or offline, that drives traffic to an online store. The most common examples include Google AdWords, display ads, and social media advertising like Facebook, Instagram and Pinterest. Price bidding between marketers and the ad space owner determine the cost and placement of each ad.

An e-commerce marketing essentially comprises of:

  • Social Media Marketing: With social media couture, firmly ingrained in today’s society, companies are cashing in on social media handles by bridging the gap between consumers and the platform. The use of Facebook, Instagram and Twitter to boost a campaign or drive traffic is on a constant rise. Facebook provides a Facebook Business Page tool to mange and market your brand efficiently, so does Instagram.
  • Search Engine Marketing: People often confuse Search Engine Marketing(SEM) with Search Engine Optimization(SEO). SEM solely refers to pay per click campaigns where users are redirected or shown the brands ad on searching the relevant term. SEO is optimizing content using Google’s ranking algorithm. Almost all ecommerce companies are registered with Google AdWords to promote their brands and offers.
  • Content Marketing: Engaging a wide range of target audience with diverse, interactive and appealing content is content marketing. Exploring more rather than being focused on your product could get new followers. SEO could come in extremely handy for Content Marketing.
  • Email Marketing: Email intimations of campaigns and offer to potential and existing customer has been one of the oldest ways in e-commerce marketing.

There are a number of deciding factors which determine the success or failure of e-commerce marketing:

  • Search engine results page (SERP): The cumulative results from users executing a search engine query, comprising organic and paid listings. Having results on the first page of SERPs helps massively in getting new customers.
  • Conversion rate optimization (CRO): In e-commerce marketing, conversion rate optimization is a system for converting more visitors into customers, or to take a specific action on a webpage. CROs are essential to study the growth of any brand as it helps analysing the success rate.
  • Conversion funnels: A conversion funnel refers to the journey a prospect takes to become a customer, beginning with the awareness stage and ending in a purchase. For higher-priced items, a longer sales cycle is common, while low-cost items convert in a much shorter time frame. Conversion Funnel is a patient process with high-yielding results because people often tend to stick to their choice of online marketplace.

Google constantly keeps refining its search algorithm and it’s critical to monitor developments regularly to meet high expectations. Online marketing trends often change overnight and being out of touch could lead to losses. Search engines and advertising platforms are constantly altering their requirements, rules, and algorithms that determine results — so it’s essential to stay mindful of any major updates.

Being aware about the industry, latest trends and knowing about everything new that’s happening in the community could yield massive growth for e-commerce companies both in the short and long run.

Top Content Marketing Trends to look out for in 2018

Top Content Marketing Trends to look out for in 2018


After reading and Experience of last year’s working closely with clients, we have found out that there are two things which very much critical for any Brand to stay on top in 2018

1) Relevant Content Creation as per Customer Persona
2) Mapping or Distributing Content according to Buyer’s Journey

So let’s find it, which are the trends to watch for the year 2018

1) Creation of Niche content

This means if Brands wants to stand out then they have to drill down or have to take deep dive to understand their ideal customers and its behavior. They have to do customer segmentation and deliver the content according to the journey customers are into.

What Brand can do to follow this trend?

So for Exp: If you are targeting Travelers then instead of targeting “Top Travelling Destination” Brand has to be specific on “Top Adventure Vacation for Couples”


A Brand who is into fitness and bodybuilding should explore niche target audience to start with rather than generic. What we suggest by this, instead of targeting Bodybuilding they can identify targets like Bodybuilding for 40+ Dads

2) Adaptation of Voice based search or Content

According to Garner predication, the world is moving to screen less search, recent trends have been seen that younger people have started using voice search on their mobile. It means that your future customers are more likely to use Voice search or Voice Assistant like Google or Apple’s Siri or Amazon’s Alexa.

What Brands can do?

Since there is always a difference between the way we speak the way we type, brands have to adapt to natural language search. Instead of focusing on particular keywords, a brand needs to focus on long tail phrases or answering questions the way Human speak to each other.

Few thing a Brand can do

– Create more relevant content with long and specific phrases
– While keeping in mind keywords they have to keep word which speaks to naturally
– Majority of Voice search is from mobile so have to see content presented very on Mobile devices (Mobile Friendly)
– For Local “near me” searches, brand has to optimize their content as per local language

3) Smaller but relevant content

It was recommended earlier that if your article is long and having more than 3000 words, it’s more likely be featured on search engines. This is all good if your intention is to rank in SERPs, but remember nowadays social is driving more traffic then lengthy content.

People prefer to consume same content via Videos or Visuals rather than reading them on mobile

What Brands can do?

– Create Infographic
– Create Videos related to relevant topics, which can be shared via Social Media Channels easily

4) Change of Influence Marketing

Past all research shows that 90% of people trust on a recommendation by individuals over brands. Even Google trends show steady growth on the influencer marketing YoY basis we are not denying that influencer marketing is one the key areas of the Brand which needs to be addressed while they make their marketing strategy.

But we recommend that instead of aiming for volume, a brand needs to identify influence which has common values and target audience. So key aspect needs to be addressed rather then connecting them only for promotion of Brand or product, a brand needs to collaborate with them for a long-term

What Brands can do?

– Identify Kep influencer based on Product or objective
– Create a Campaign directed to that Influencer
– A Brand can create secondly campaign for influencer to drive awareness
– Regularly track metrics related to awareness, sales, and Engagement

5) Transparency to Customer

Younger Audience is tired of Push Advertising. They want to associate with Brand which has a transparent approach in terms of communication. So For Exp if the Brand is talking about Organic Food then they want to have more information as well as want to see practically brand guidelines related organic living, health or food

What Brands can do?
A Brand can associate or accredited themselves with some government authority for regulations.
Even Brand release certain research or whitepaper, or do events on a line which they want to position themselves. This way customer directly associates with brand

6) Video will continue rise

Rather than reading large content people prefer to consume video on that natural languages, they can associate them very well. All the content which Brands is creating in form of text should be transferred and convey via video.

What Brand Can do?

A Brand can create Youtube channel where they can explain the feature of products or Application of products or Unboxing and Product demonstration can be done. A video has always been a very interactive form of communication on the internet.

Brand can also cover their events or seminar via Live Video on Facebook or Educate Customer by taking Seminars

Even Interactive Question and Answers Sessions also going to be very helpful

7) Creating and Marketing Content Mapping Buyer Persona

Nowadays cost of acquiring a new customer and retaining them is very vital for Brands. CRM play an important role in retaining existing customers. It becomes necessary for a brand to create a content strategy which engages the audience throughout their life cycle if form email or connecting them to Social media or traditional channels.

Here is what brands can do

– Creating details buyer persona with their Demographic and Psychographic
– Mapping the Content around customer Journey and communicating with them on each stage Reach, Action Covert, and Engagement. All stages will require different set of content to be created for customers

That’s all for now

Let us know your feedback on above content marketing trends? Which one do you prefer for your Brand? and Why?

How to keep yourself updated on Digital marketing Trends and Techniques

How to keep yourself updated on Digital marketing Trends and Techniques


To keep your self Updated on Digital Marketing Techniques you should always follow Latest Trends /Channels / Platform related to industry you are in or if you are working with an agency or freelancer then better to research and update your self on accounts you are handling.

At the same time, you can keep your self-updated by visiting News and updates site related digital marketing like. Most of the sites given below are Indian sites to get better understanding and updates related Digital Marketing in India

Go through current Digital Case studies of Advertising, Media, Marketing, Digital & Agencies. Participate on Active FB and Linked Group/p>

You can follow Sites like Digital marketing strategy advice – Smart Insights Digital Marketing and enroll for latest tools.

Majorly we would recommend you to follow site based on your interest and Topics such as

  • Content marketing trends
  • Big Data
  • Marketing Automation (including CRM, behavioural email marketing and web personalisation)
  • Mobile marketing (Mobile advertising, site development and apps)
  • Social media marketing including Social CRM and Social Customer Care
  • Conversion rate optimisation (CRO) / improving website experiences
  • Internet of Things (IoT) marketing applications
  • Search Engine Optimisation (SEO or organic search)
  • Wearables
  • Paid search marketing
  • Online PR (including influencer outreach)
  • Communities
  • Display advertising
  • Partnerships including affiliate and co-marketing


Succeeding at digital marketing has a lot to do with trying new tools, techniques and strategies. You should not hesitate about experimenting by testing something you haven’t tried yet.

If you’re borrowing another company’s strategy, bear in mind that what worked for them may not necessarily work for you; but at least you will know where you went wrong and improvise accordingly.

As technology changes, it is important that you, too update your knowledge to devise better strategies.

One of the easiest ways of doing so is via continued training. Through persistent learning, you will know of the latest digital marketing possibilities available to you, which you can employ to stay one step ahead of your competitors.


What is composer?

What is composer?


What is composer?

Composer is a tool for dependency management in PHP. It allows you to declare the libraries your project depends on and it will manage (install/update) them for you. Composer deals with packages or libraries and manages them per-project basis by installi it in directory (e.g Vendor).

You can install it locally or globally depending upon the requirements. By default it doesn’t install anything globally.

Composer is strongly inspired by node’s npm and ruby’s bundler.


  1. Enables you to declare the libraries you depend on.
  2. Finds out which versions of which packages can and need to be installed, and installs them (meaning it downloads them into your project).

System Requirement

Composer requires PHP 5.3.2+ to run. A few sensitive php settings and compile flags are also required, but when using the installer you will be warned about any incompatibilities.

To install packages from sources instead of simple zip archives, you will need git, svn, fossil or hg depending on how the package is version-controlled.

Composer is multi-platform and run equally well on Windows, Linux and OSX.

Installation Procedure

Installing composer on Linux/MacOs

Most PHP developers use either their Macs or Linux-based operating systems for development, making this section relevant to the majority of readers. The process is very similar on both OS. You have to run the same commands on your system’s terminal in order to get Composer.

There are two options for Linux/Mac users when installing Composer:

Local Installation

Not the most common option, but you can choose to install Composer locally. This means that your operating system will not be able to run Composer from anywhere; you will have to specify the path from where it is installed. To do this, follow these steps:

  • Run the following commands
php -r “copy(‘’, ‘composer-setup.php’);”
php -r “if (hash_file(‘SHA384’, ‘composer-setup.php’) === ‘669656bab3166a7aff8a7506b8cb2d1c292f042046c5a994c43155c0be6190fa0355160742ab2e1c88d40d5be66
{ echo ‘Installer verified’; }
else { echo ‘Installer corrupt’; unlink(‘composer-setup.php’); } echo PHP_EOL;”

The first command will grab the Composer installer as a PHAR (PHP Archive) file, while the second ensures that the installer is free from any errors or corruption.After executing these commands, you will have the latest build of Composer’s installer on your drive.

  • Install composer via command

php composer-setup.php –install-dir=bin –filename=composer

You can change the installation directory and filename through the –install-dir and –filename parameters. Here you can see that the directory has been named bin, and the executable is installed by the name composer.

Now that you’ve installed Composer, you can run it by typing the following command:

php bin/composer

Global Installation

After the local installation, we recommend making Composer accessible globally. This will ensure that Composer can be executed from anywhere on your system, regardless of the path. We do this by adding Composer to your PATH variable.

To do this, you have to:

  • Follow the instructions given in Local Installation.
  • Run the following command afterwards.

sudo mv composer.phar /usr/local/bin/composer

  • Now you can boot Composer independent of your current path in the terminal.
  • To run composer, execute the command.


Snapchat Influencer Marketing

Snapchat Influencer Marketing


Social mеdiа mаrkеting hаѕ bесоmе a hugе ѕоurсе of traffic for mоdеrn соmраniеѕ, раrtiсulаrlу those tаrgеting the уоungеr demographic. It’s rаrе to find a ѕuссеѕѕful соmраnу thаt doesn’t engage with Facebook, Twittеr, and other ѕосiаl mеdiа рlаtfоrmѕ. But оnе рlаtfоrm that isn’t typically viеwеd frоm a mаrkеting perspective iѕ Snарсhаt, thе social mеdiа арр thаt allows uѕеrѕ tо ѕеnd limitеd-viеwing-timе, self-destructing vidео and рiсturе mеѕѕаgеѕ.

It might not ѕееm likе аn idеаl platform fоr marketing, but the ѕtаtiѕtiсѕ might ѕurрriѕе уоu: Sumрtо, a соmраnу fосuѕеd оn mаrkеting tо соllеgе-аgе individuаlѕ, found thаt 73% of соllеgе ѕtudеntѕ wоuld ореn a Snapchat frоm a familiar brаnd, and 45% wоuld ореn оnе frоm an unfаmiliаr brand. The арр hаd 30 milliоn users аѕ of Dесеmbеr, hаd ѕurраѕѕеd the number оf uѕеrѕ оn Inѕtаgrаm in thе US аlоnе, and has grоwing uѕаgе abroad. Thе picture messages dо diѕарреаr as soon as a user viеwѕ thеm, but thеrе are still ѕоmе intеrеѕting, аnd novel, marketing possibilities.

The most intеrеѕting thing аbоut Snарсhаt is thе immеdiасу of thе еxреriеnсе. Whilе thеrе аrе workarounds tо ѕаvе thе imаgеѕ, thеrе’ѕ ѕtill a timе limit оn hоw lоng it will bе оn thе app. Aѕ a marketer, уоu can add a ѕеnѕе оf urgеnсу. Trу Snарсhаtting ѕоmе limited-time discount соdеѕ, fоr еxаmрlе. Kеерing in mind thаt the рiсturеѕ саn оnlу bе ѕhоwn fоr uр to ten ѕесоndѕ, keep thе соdе ѕhоrt and еаѕу to rеmеmbеr. Kеу tо thiѕ ѕtrаtеgу, thоugh, is giving a short dеаdlinе fоr using the codes: a fеw hours, оr a dау аt mоѕt. That wау, uѕеrѕ will know thаt thеу hаvе to open mеѕѕаgеѕ from you ѕhоrtlу after they get them to аvоid missing thе goodies.

Keep in mind thаt mаnу uѕеrѕ uѕе Snарсhаt fоr itѕ high entertainment factor, ѕо kеер соntеnt аѕ funny, ԛuirkу, оr surprising аѕ уоu can tо kеер users’ аttеntiоn on your Snaps. Snарсhаt itself саn mаkе thаt еаѕiеr, аllоwing уоu inсludе сарtiоnѕ аnd еvеn draw on thе рiсturе in different colors.

An еxаmрlе of a соmраnу that uѕеd Snарсhаt vеrу well wаѕ 16 Handles, a frоzеn yogurt сhаin. Thе соmраnу сrеаtеd аn account аnd advertised аn оffеr for сuѕtоmеrѕ to ѕеnd a Snарсhаt оf thеmѕеlvеѕ аt 16 Hаndlеѕ, and thеу wоuld thеn get a Snар оf a соuроn соdе thеу соuld оnlу use whilе the Snарсhаt was on thе app: thеу соuldn’t ореn it until thеу went tо рау. To аdd tо thе fun, the соmраnу sent diffеrеnt соuроnѕ tо diffеrеnt uѕеrѕ: 16% оff, 50% оff, and 100% оff, so they didn’t know whаt thеу wоuld gеt until thеу used thе coupon.

Thе takeaways here аrе uѕing thе Stоrу рlаtfоrm fоr lоngеr mеѕѕаgеѕ and, аgаin, giving an incentive for ореning уоur Snapchats: it might be behind-the-scenes infо inѕtеаd оf a diѕсоunt. Thiѕ соuld take thе form of a quick tоur of аn imроrtаnt part оf thе buѕinеѕѕ, a ѕhоut-оut frоm someone (Snарсhаt vidеоѕ аrе sound enabled), or just pictures of fun thingѕ related tо уоur buѕinеѕѕ that thе рubliс wouldn’t see оthеrwiѕе.

Anоthеr wау to uѕе Snapchat iѕ giveaways. Whеn уоu’rе firѕt launching уоur Snарсhаt, уоu wаnt tо gеt реорlе tо add уоu on the app. Onе way to dо thiѕ iѕ to give tickets to a еvеnt аwау, fоr еxаmрlе. Advertise the givеаwау on уоur site аnd оthеr ѕосiаl media, telling аnуоnе whо wants tо enter thе givеаwау tо аdd уоur business оn Snapchat and ѕеnd уоu a Snapchat with thеir uѕеrnаmе аnd a hаѕhtаg уоu determine to rерrеѕеnt уоur соmраnу. Thеn, thеу hаvе tо get fivе of thеir friеndѕ tо аdd уоur buѕinеѕѕ аnd Snapchat уоu аn imаgе with the ѕаmе hаѕhtаg аnd thе uѕеrnаmе оf the friеnd thеу’rе helping еntеr. Thiѕ both hеlрѕ уоu gain nеw Snарсhаt соnnесtiоnѕ аnd disseminate a hаѕhtаg rерrеѕеnting уоur business tо uѕеrѕ whо might nеvеr hаvе ѕееn it bеfоrе.

Thе benefit iѕ thаt уоur offers wоn’t bе buriеd undеr a flood of other similar оffеrѕ, and уоu can rеар thе rеwаrdѕ. Kеер in mind thаt thе main dеmоgrарhiс аt thiѕ роint iѕ teenagers аnd 20-ѕоmеthingѕ, so уоur аdvеrtiѕеmеntѕ will hаvе to be сurаtеd ассоrdinglу.

What is on-page SEO

What is on-page SEO


On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. For those new to on-page SEO, highly recommend reading Rand Fishkin’s A Visual Guide to Keyword Targeting and On-Page SEO. On-page SEO has changed over the years, so it’s important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we chosen our favorite resources to help you along your journey.

Check out the link Given on On Page SEO

Automation and its impact of Digital Marketing Job

Automation and its impact of Digital Marketing Job


I would like to drive home a few points for your

  1. Its is now too late to be even worried about this
  2. Automation, especially in Digital Marketing, has been around for longer than you think. I think since its inception, we digital marketers are trying to automate things as much as we can so that we can focus on bigger things and not waste our time doing menial jobs. There are tons of bots out there that automate pretty much everything.

    I can easily say that the guys who were into DM back in the day are pioneers in terms of online automation.

    But i think there is hope.

  3. Your biggest asset is your randomness
  4. Mainly a large part of the digital marketing workflow revolves around creativity and evoking emotions through human connections.

    At the end of the day artificial intelligence is, after all, artificial.

    I am pretty confident that a robot will not be able to write the way I have written this, let alone an amazing copy for your FB Ad.

    Of course, it might be able to automate it and churn out multiple “templates” by analyzing copies across the web. But then again, this can turn out to be counter-productive for the bot cause then it is levelling the playing field again since pretty much every copy out there will pretty much have the same essence to it.

    This brings me to my third point.

  5. ”Handmade” sells
  6. You probably know, Bentley still stitches their upholstery with their hands.

    It always been perceived value of something that is hand made is far more than for something that is automated. So Special Automation o DM will not leave that kind of personal impact in comparison with human touch

    The biggest advantage you have as a human is that you are inconsistent, sporadic and random. And this is what makes you unique and stand apart.

  7. Career in Digital ? More then a job its a SKILL.
  8. Once you have this skill, you can apply it whenever and wherever and make a living off it.

    You can be a Youtube, Influencer, consultant, Copywriter, Visualizer, Strategist…. The possibilities are endless.

    Just to make you more feel more better, a recent study conducted by McKinsey, only 13% of your job can be done by a robot and a marketing job is 85% safer than other jobs.

    Main thing is Continuously invest in ourselves and always be innovating.

    The way I see automation/AI in Digital Marketing, is that it is creative destruction. It is making way for something bigger. New jobs will and are created for which new skills are required.

    I still remember my school teachers telling me that computers will take away all your jobs and it will be very difficult to get ourselves a job. And what has happened?

    Computers are Internet has helped humanity take a leap into the future. I have a feeling the same will happen with Automation/AI.

Tools we love & use to monitor our SEO progress

Tools we love & use to monitor our SEO progress


23rd September

There are many tools which can be used SEO Campaign but as of now use below tools


If you’re looking for a truly all-in-one solution, Moz Pro is a good option. It includes robust analytics that help you keep track of all things search, social media, and content. It also has research tools that allow you to analyze your competitors through link profiles, brand mentions, and more. Finally, Moz Pro provides insights for how to better optimize your site. It’s on the pricey side but all in all, a well put together collection of tools


Do you need to figure out what keywords would be the best to optimize for on your latest website? Then Word-tracker is a tool you need to know about. It helps you pinpoint the best performing keywords in your niche within minutes after starting a basic search. Often, it helps you find keywords that are doing well without a ton of competition. And as any SEO knows, that’s the most coveted thing you can come across

Google Analytics

Where would any of us be without Google Analytics? Seriously, this free tool is something we come back to time and time again to track website traffic, mobile app data, conversions and more, all within one convenient dashboard. And now with mobile versions available for iOS and Android, it’s a tool you can take with you anywhere to impress any client


BuzzStream is a really nice link building tool that makes it pretty straightforward to automate the process of researching link prospects so you can spend more of your time reaching out to them and building relationships. It also comes equipped with PR and social media tools for better managing relationships with industry influencers on social. It keeps your contacts organized and readily accessible at all times, too.

Improving SEO by Detecting and Correcting Duplicate Content Pages

Improving SEO by Detecting and Correcting Duplicate Content Pages


The main concern that any web retailer ever faces is the fear of Duplicate Content. For raising organic traffic to any website, Duplicate content is one of the biggest enemies since Google rankings are based purely on Original Content created. Many sites copy content from other sites that is no good for their online business growth as they can penalized and also taken off the rankings for indefinite period. If you are looking forward to remove duplicate content from your website than you should do quickly since it requires few technical changes. In a matter of few weeks, you can see your website is fairing better and has got improved rankings. Removing duplicate content is not just about removing penalties but helps for building the links. Links are a valuable resource for better SEO performance.

The given below is an example of Diluted Links because of Duplicate Content. The same content when searched by several URLs dilutes the online reputation. The image shows three different pages of the same product. When searched by users, search engines scans through each page checking the popularity of the pages and how often the users have visited it. They consider overall quality and quantity from third party sites as the kind of endorsements. Search engines use the links to prioritize how far they search, what is the ranking, what is indexation, how much they rank and how higher they rank.


Source: Google

The main page reputation is hampered because the other pages receive some reputation online because they are having the same content. They may even have same set of keywords that are searched. By consolidation of the duplicates, we increase links to main page and hence boost the reputation.

Now, the main question is HOW does one Detect Duplicate Content. This is a very simple step by which you will know whether your site reputation is hampered or not. To determine, type in Google – and you will see the list of sites listed having duplicate content.

To determine if your site has duplicate content, type in Google, and check how many pages are listed. Usually the products on your site make up the pages that are listed on search engines and if it shows bulk pages with given keywords it shows that it has duplicate content. XML sitemaps are comprehensive hence Google search console could be used to compare number of pages indexed in XML sitemaps as opposed to the number of total indexed pages in your Index status.


Blocking duplicate pages by making use of robots.txt, the duplicate pages are still able to accumulate links and it doesn’t hamper their page reputation. It’s basically an outdated technique that does not consolidate reputation of duplicate links in canonical pages.

RewriteEngine On – it will help enable Rewrite capacities

RewriteCond %{HTTPS} !=on – the command helps to make sure the connection is not already HTTPS

RewriteRule ^/?(.*)$1 [R=301,L]


This is done to check the connection whether it is already HTTPS or not.


The rule is applied to address rare IP duplication where site is available through the IP address.

RewriteEngine On – helps to rewrite the capabilities

%{REQUEST_FILENAME} !-f – This command makes sure that slashes are not added to the files. i.e., /index.html/ would be incorrect.


This rules helps to add missing trail slashes. The given below helps to remove them:


This is perhaps one of the most common duplicate file cases, it is the director index file. We have to remove the directories index.php and .NET systems to avoid the duplication.


In the above example, one can note that the product IDs are same for both the URLs. The canonical version and the other one is the duplicate. Because of this, one can use single rule to map all product pages. The product IDs are not same and new URLs don’t use same IDs, you will require one-to-one mappings. The available tools online helps to map and rewrite the products.

PHP tips to help you get started

PHP tips to help you get started


PHP is one of the most popular web development programming languages that is practically used everywhere. PHP has now its presence on major platforms that includes open source projects like WordPress and Drupal. Given below are few of the PHP coding insights that will help you get started:

  1. Make use of PHP Core functions
  2. Before you start coding, making your own program, you already have a fair idea of what to program and how to program. But, we suggest you take up a PHP function or class. There are many resources available online solely dedicated to PHP learners. Check PHP manual before you start making your own functions. To remove the white space at the beginning and at the end of the string, you do not require a separate function. You can simply trim the function. You can make use of XML Parser function for RSS feeds.

  3. Make a configuration file
  4. Create one master file that has all database connection settings and use it for your PHP scripts. If you need to make any changes later on, you can do the changes with one single file instead of several files. It is also very useful when you need to use other constants and functions throughout multiple scripts.


  5. Sanitize your Data
  6. Understand what SQL Injections are and then think of the common problems that may occur if you do not sanitize your data. Firstly, learn about the ways through which your app data can be compromised. You can read online examples of SQL injection attacks and learn how you can avoid possible attacks

    There is one magical PHP function that can lead you completely out of all problems. The code mysql_real_escape_string will take regular string of all data types with the help of PHP variable guide and sanitize the data for you. The function “htmlspecialchars” that convert reserved HTML characters like

  7. Leave Error reporting Turned On in Development stage
  8. While building your application, turn on display errors to check for any run-time errors that will help to quickly identify the root of the errors. You need to have access to override directives of the file, set them on top of PHP scripts, use ini set () function to set display_errors to 1.

    Reporting error is quite simple, once you start detecting errors you can fix them faster. PHP often keeps giving warning messages that you may take it lightly. These errors signal towards memory-related issue that can be rectified. When you are done with error reporting and display errors, you can turn the function off.

  9. Avoid Over-commenting on the Code
  10. Documentation of the code in your scripts is a good practice but it may not be necessary to comment on every single line. Comment on the complicated parts of source code you can revisit so you can quickly remember what is going on.


  11. Keep your favorite Code Snippets ready
  12. Most times you will be coding similar things throughout your PHP development career. Keep Code snippets ready with you so that you can save your time programming same stuff. There are apps available that can help to keep and sync the code snippet; you will always have snippets available. Some apps that help you to save your Code Snippets are Snippet, snippely, Snipplr and Code Collector.


    Many integrated development environments such as Eclipse store code Templates and Dreamweaver have built-in features for storing code snippets. A well-organized directory with the name snippets consists of text files and PHP scripts; these can possibly be synced in the cloud using an app called Dropbox. This especially helps if you are using multiple computers.

  13. Use Good Source Editor
  14. Editor is the place where you are going to spend much of your time, so use something that will help you save your time. Highlight the syntax files and look out for software feature. Other points beneficial here are code hinting, built-in debugging tools and code navigations. These features help to save a lot of time.


    Get familiar with source code editor features, read the documentation and read the tutorials online, invest a little time in this area that can help to streamline your coding workflow.

  15. Make use of MySQL Administration Tool
  16. Use graphical user interface like phpMyAdmin that will help to speed up database development and administration.

    Demo Server

    It is one of the most wonderful open source database viewers, it allows for viewing of your MySQL databases in a graphical manner. With this, you do not have to waste the time doing things through command line. You can build database, export the database in SQL files, and run it.

  17. Using PHP Framework
  18. While using PHP, you will learn a lot many things than you expected, and doing web application development is no joke. You will have to do a lot of reading to learn how the API framework works. Once you start using it, you will get to see amazing productivity and efficiency. PHP Framework helps to do better web development patterns that you may not need it right now.

    PHP Framework helps when you are working with someone and you have to set up a standardized platform for building web applications.


  19. Connect with other Developers
  20. Join an Online PHP community that will help you to learn more things by interacting with others. By connecting with other PHP developers, you will be at a better position to learn PHP. Any basic level learner can become a master by learning basic things first. PHP is very popular programming language, it’s an open source so any one having Internet access have access to PHP codes that are available to them. PHP can be embedded into HTML to see varying outputs.

While you are Coding PHP, you may encounter many problems, the solutions are easily available on the Internet to fix the bugs. Do not get frustrated if something doesn’t work out the way you targeted. Go through different learning material online, take help from experts, discuss with other PHP people online and start coding.

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