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4 Key Reasons to Sell On Amazon

4 Key Reasons to Sell On Amazon


1. Shoppers Often Begin Their Search on Amazon
A recent study by BloomReach stated that shoppers are twice as likely to start product research on Amazon than Google. As this trend continues, it’s inevitable that customers will search for your product on Amazon, whether you decide to sell on its marketplace or not. Nearly 9 out of 10 customers check Amazon even if they find a product they want directly on a retailer’s site. I have seen dozens of instances where selling on Amazon led to growth on branded sites. We’ve all been there: just before purchasing an item we pull out our phones to check the reviews on Amazon.

2. Amazon is a Great Additional Sales Channel
While conventional wisdom is that you should focus solely on a “direct” relationship with your customer, and mitigate reliance on retailers generating most of your revenue, as discussed, Amazon is a great sales channel to utilize in addition to your own Shopify site. Chapter 2 The Opportunity in Marketplaces 6 Often the worry is that Amazon will cannibalize all of your sales but the reality is that you can often maintain a healthy branded website in addition to Amazon. If done correctly, Amazon can become a great complement to your Shopify business very quickly.

3. Amazon Can Help Shoppers Discover Your Brand
Amazon can help build a sales funnel of potential customers that can eventually shop on your branded site. Many successful brands have launched on Amazon, and eventually get customers to purchase the same or additional items on their own site. For example, Casper Mattress has healthy reviews on Amazon, but has almost 9x more reviews on their own site. The positive reviews on Amazon give Casper strong credibility for those considering buying on Casper’s site, and it also helps Amazon customers discover Casper’s recommended products. Additionally, there are several value-added services offered on that can win over customers from purchasing on Amazon.

4. Amazon is an Open Marketplace
If you don’t create a listing for your brand on Amazon, than be prepared that a third-party seller can create it. Should you trust an unknown party to manage the content, pricing, and exchange with customers on behalf of your brand? I assume most of you are shaking your head saying “no”, and with good reason. For example, below are customer complaints about a Shark Tank product being sold by a thirdparty seller with no affiliation to the brand, and with a list price nearly 3x the price on the brand’s store.

How customers prefer to shop; online vs In-Store

How customers prefer to shop; online vs In-Store


E-Commerce has led to many uprisings and has taken e-retailing to newer heights. Although there has been a major shift from retail buying habits to online buying, larger US consumers still rely on buying from physical stores. According to the reports by eMarketer, an estimated over $5 trillion disposable income of US population is said to be spent on physical store buys by 2020.

Over 85% of those surveyed said that they like to touch and feel the product before they buy; hence they buy it from the stores. It helps them make a purchase decision. A research stated that one-third that is 36% respondents do not like to wait for items to be shipped and 30% like to get advice on product features, services and products they should buy. 90% of consumers stated they would buy items if they receive knowledge based advice from representatives regarding the product.

With millennial generation, we know that shopping online is the norm; the new buying habits are somewhat very similar to earlier generation buying offline. The adult populations of United States heavily rely on physical buying from the stores, states the research done by Walker Sands Communications. The survey was done in March 2017 on 1,662 consumers above 18 years of age. 54% of respondents stated that they would prefer buying from physical stores where as 33% would prefer buying from online shop on computers, 12% prefer mobile device and 1% prefer using voice-controlled devices.

How do

Youngest consumers in the age group of 18-25 and the oldest in the age group 61+ preferred buying in-store compared to online buying.


83% respondents stated they bought product from physical store last year, 69% purchased online and got it delivered through regular shipping and 41% purchased online and picked up from the store.


80% of consumers stated that they would opt for shop online on the website or an app if they are offered free shipping.

Which of the


Retailers providing high value interactions will give satisfying experiences to customers. Retailers should understand customers’ needs and wants if they want to survive in highly competitive business markets. They should use modern technology to empower their store representatives.

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