#InboundMarketing - Binary - Ecommerce Experts

Top Content Marketing Trends to look out for in 2018

Post author By binadmin
Post date 28 Jan 2018

After reading and Experience of last year’s working closely with clients, we have found out that there are two things which very much critical for any Brand to stay on top in 2018

1) Relevant Content Creation as per Customer Persona
2) Mapping or Distributing Content according to Buyer’s Journey

So let’s find it, which are the trends to watch for the year 2018

1) Creation of Niche content

This means if Brands wants to stand out then they have to drill down or have to take deep dive to understand their ideal customers and its behavior. They have to do customer segmentation and deliver the content according to the journey customers are into.

What Brand can do to follow this trend?

So for Exp: If you are targeting Travelers then instead of targeting “Top Travelling Destination” Brand has to be specific on “Top Adventure Vacation for Couples”

A Brand who is into fitness and bodybuilding should explore niche target audience to start with rather than generic. What we suggest by this, instead of targeting Bodybuilding they can identify targets like Bodybuilding for 40+ Dads

2) Adaptation of Voice based search or Content

According to Garner predication, the world is moving to screen less search, recent trends have been seen that younger people have started using voice search on their mobile. It means that your future customers are more likely to use Voice search or Voice Assistant like Google or Apple’s Siri or Amazon’s Alexa.

What Brands can do?

Since there is always a difference between the way we speak the way we type, brands have to adapt to natural language search. Instead of focusing on particular keywords, a brand needs to focus on long tail phrases or answering questions the way Human speak to each other.

Few thing a Brand can do

Create more relevant content with long and specific phrases
While keeping in mind keywords they have to keep word which speaks to naturally
Majority of Voice search is from mobile so have to see content presented very on Mobile devices (Mobile Friendly)
For Local “near me” searches, brand has to optimize their content as per local language

3) Smaller but relevant content

It was recommended earlier that if your article is long and having more than 3000 words, it’s more likely be featured on search engines. This is all good if your intention is to rank in SERPs, but remember nowadays social is driving more traffic then lengthy content.

People prefer to consume same content via Videos or Visuals rather than reading them on mobile

What Brands can do?

Create Infographic
Create Videos related to relevant topics, which can be shared via Social Media Channels easily

4) Change of Influence Marketing

Past all research shows that 90% of people trust on a recommendation by individuals over brands. Even Google trends show steady growth on the influencer marketing YoY basis we are not denying that influencer marketing is one the key areas of the Brand which needs to be addressed while they make their marketing strategy.

But we recommend that instead of aiming for volume, a brand needs to identify influence which has common values and target audience. So key aspect needs to be addressed rather then connecting them only for promotion of Brand or product, a brand needs to collaborate with them for a long-term

What Brands can do?

Identify Kep influencer based on Product or objective
Create a Campaign directed to that Influencer
A Brand can create secondly campaign for influencer to drive awareness
Regularly track metrics related to awareness, sales, and Engagement

5) Transparency to Customer

Younger Audience is tired of Push Advertising. They want to associate with Brand which has a transparent approach in terms of communication. So For Exp if the Brand is talking about Organic Food then they want to have more information as well as want to see practically brand guidelines related organic living, health or food

What Brands can do?
A Brand can associate or accredited themselves with some government authority for regulations.
Even Brand release certain research or whitepaper, or do events on a line which they want to position themselves. This way customer directly associates with brand

6) Video will continue rise

Rather than reading large content people prefer to consume video on that natural languages, they can associate them very well. All the content which Brands is creating in form of text should be transferred and convey via video.

What Brand Can do?

A Brand can create Youtube channel where they can explain the feature of products or Application of products or Unboxing and Product demonstration can be done. A video has always been a very interactive form of communication on the internet.

Brand can also cover their events or seminar via Live Video on Facebook or Educate Customer by taking Seminars

Even Interactive Question and Answers Sessions also going to be very helpful

7) Creating and Marketing Content Mapping Buyer Persona

Nowadays cost of acquiring a new customer and retaining them is very vital for Brands. CRM play an important role in retaining existing customers. It becomes necessary for a brand to create a content strategy which engages the audience throughout their life cycle if form email or connecting them to Social media or traditional channels.

Here is what brands can do

Creating details buyer persona with their Demographic and Psychographic
Mapping the Content around customer Journey and communicating with them on each stage Reach, Action Covert, and Engagement. All stages will require different set of content to be created for customers

That’s all for now

Let us know your feedback on above content marketing trends? Which one do you prefer for your Brand? and Why?

Great traffic but no conversion on your Ecommerce Store

Ecommerce

Post author By binadmin
Post date 13 Jan 2018

First of all, merchant who go online, need to concentrate on developing Brand. Remember one this give your visitor reason to come back to your site, once they visit to your store they should remember you. Try build story around your Brand and product. A Brand needs to think about what sets you apart from all the rest.

The steps a brand need to follow to market their ecommerce store

1. Define your buyer persona. This means really narrowing down who your customer is and speaking to them

1. Take some time to learn about your target audience and ideal customer and start working towards marketing to them. Build Content around your Buyer Persona you have created

1. Publish your content on all the channel based on where your TG or Buyer persona comfortable in form of Video/Image/Gif/Text. Once you know more about your audience, you can start focusing on ways to encourage sales that would work for them specifically and show you better returns. Don’t be pushy on selling you product instead try to educate them

1. Analyses/Evaluate your activities and modify strategy based on the learning you have got on from your pat activity (This is a constant process)

1. Once they covert engage them with you brand

Apart from above there are other things which needs to be done to get conversion on your ecommerce store.

“You can’t wait for customers to come to you. You have to figure out where they are, go there and drag them back to your store.”

— Paul Graham, Y-Combinator

- Always test your product by selling them on different marketplaces like Amazon/Ebay etc. do over all analysis in terms of competition, pricing, Service Quality , Demand vs Supply etc. By doing this you will able to know how your product is accepted by your customer and what modification needs to be done while you will launch and market your store. Ask your friends, family, Collegus and employees why or why not they will buy from you through your website.

- Most of merchants in India we have seen are not concentrating on product image and its content. Please note too many stores out there right now look the same and utilize the same layouts and stock photos. It would also give your prospective customers a lot more confidence in your store when they see the extra polish that comes with having good photos. At end of the they waste their energy on paid marketing or even after generating enough traffic their site lacks good user experience.

- You can also set up Live chat / Cues which are basically automatic messages to your site visitors as they land on your store (a greeting message, or a prompt to check out a limited time sale) or when they are about to leave (prompt them a discount). These are some things you can do to improve customer conversion and engagement.

As we mentioned above create some stories, testimonials… give it some life even social media will help. It goes without saying that social proof is a core driver of consumer confidence. Establishing a loyal user base that’s willing to provide reviews, ratings, and testimonials takes time and hard work. We will cover topic on Social Media and Ecommerce on another blog
Try to give unique service around product you offer for exp: customize product, Subscription offer, Cross promotion etc.

To Summarize above Define and Understanding customer and their behavior is an important part of running any business. If you haven’t already revisited your growth strategies in order to attract more customers and sales, there’s no better time than now

Connect with us for free analysis of your Ecommerce store or discuss with us about your pain points.

How to keep yourself updated on Digital marketing Trends and Techniques

Ecommerce

Post author By binadmin
Post date 07 Nov 2017

To keep your self Updated on Digital Marketing Techniques you should always follow Latest Trends /Channels / Platform related to industry you are in or if you are working with an agency or freelancer then better to research and update your self on accounts you are handling.

At the same time, you can keep your self-updated by visiting News and updates site related digital marketing like. Most of the sites given below are Indian sites to get better understanding and updates related Digital Marketing in India

Go through current Digital Case studies of Advertising, Media, Marketing, Digital & Agencies. Participate on Active FB and Linked Group/p>

You can follow Sites like Digital marketing strategy advice – Smart Insights Digital Marketing and enroll for latest tools.

Majorly we would recommend you to follow site based on your interest and Topics such as

Content marketing trends
Big Data
Marketing Automation (including CRM, behavioural email marketing and web personalisation)
Mobile marketing (Mobile advertising, site development and apps)
Social media marketing including Social CRM and Social Customer Care
Conversion rate optimisation (CRO) / improving website experiences
Internet of Things (IoT) marketing applications
Search Engine Optimisation (SEO or organic search)
Wearables
Paid search marketing
Online PR (including influencer outreach)
Communities
Display advertising
Partnerships including affiliate and co-marketing

Succeeding at digital marketing has a lot to do with trying new tools, techniques and strategies. You should not hesitate about experimenting by testing something you haven’t tried yet.

If you’re borrowing another company’s strategy, bear in mind that what worked for them may not necessarily work for you; but at least you will know where you went wrong and improvise accordingly.

As technology changes, it is important that you, too update your knowledge to devise better strategies.

One of the easiest ways of doing so is via continued training. Through persistent learning, you will know of the latest digital marketing possibilities available to you, which you can employ to stay one step ahead of your competitors.