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Time To Say Hello To Instagram Stories!

Time To Say Hello To Instagram Stories!

Case Studies Ecommerce

The audience was just getting hooked to the various filters & dynamics of Snapchat Stories that we got a sweet surprise from Instagram! Ever since its launch, it has spread like a wild fire. Whether its personal endorsements, daily routine updates or brand announcements, both the viewers & the uploader are equally in awe & love of this darling feature!

What is the BIG DEAL?

While, in the beginning Instagram received a lot of flak for copying “Snapchat”, it definitely has a lot more to offer. Honestly, the biggest difference is that unlike Snapchat, users can add text and stickers, draw on them, and even include a link or mention other users. It’s the last two features that help Instagram’s version stand out, though.

With the ability to add links and mention users Instagram creates a culture of inclusion, rather than secrecy and exclusion that is often the draw of Snapchat.

S vs I

With the ability to add links and mention users Instagram creates a culture of inclusion, rather than secrecy and exclusion that is often the draw of Snapchat.

Instagram Stories are also searchable and appear publicly on a profile if a profile is set to public. This stands in contrast to Snapchat, which doesn’t have “profiles” for users to see previous content or view Stories. You must follow someone on Snapchat to discover his or her content.

That’s not all, more recently, Instagram moved Boomerang directly into the app. Now, users can create a Boomerang directly in a Story.

So, how do we LEVERAGE this?

One of the most important reasons for businesses to use Instagram Stories is relevancy in your followers’ feeds. Since Instagram updated the feed to be & algorithmic in June of 2016, having stories always appear at the top of a follower’s feed helps your brand remain top-of-mind. Popular Stories also appear at the top of the Explore page, helping gain an even wider reach.


The most common mistake that content creators or users make is missing out on opportunity of building a larger audience.

You’re creating Stories, but do you think that’s enough? Well sure, you can use relevant hashtags and tag as many people as regular images but that’s not the key.

Check out our recommended tactics and strategies below :

1. Repost or prepost content from your Stories to your feed

About to have an event? Post an announcement image to your regular feed letting users know to be on the lookout for the upcoming Stories that are sure to come.

Create a great Story? Before you post it, press the “save” button in the lower right and post it again as a regular image. You can save images after posting them by opening your Story and swiping up. If you’ve posted more than one image, it will save as a video slideshow.

2. Go live often

Alongside other popular trending Stories in the Explore page are the “Top Live” posts. Live video is becoming an arms race and Instagram is pushing it just as hard.

If you’re going live and providing great content, more people are going to tune in. These videos often rotate as more viewers tune in, and live videos end. So by going live often, you’re giving yourself a chance to appear and gain more followers.

Dr.Pradeep Gadge, diabetologist in Mumbai is often seen interacting with his audience LIVE on Instagram on various topic linked to #Diabetes.

3. Mention people

It’s no secret that people love attention, especially on social media. Give the people what they want by using the mention feature in your Instagram Stories. You can tag customers, followers, or those who inspire you with a personalized message. This sends a notification to the user who will more than likely see the content. Be careful with this one, though. You don’t want to wear out your welcome by over-tagging people.

IISM , India’s Pioneer in Sports Management Education, using the tag feature to promote the sponsors for their Life@IISM initiative :Junoon Sports Fet

4. Give out all the relevant information

Where was this picture taken? How beautiful was the location? Were you eating some amazing food or dancing to your favourite album? These little details can intrigue your audiences to know more & engage.

Softsens Baby, organic baby care product & apparel comapny using the LOCATION feature to promote its store at Banglore.

5. Gain more followers

This one seems pretty straightforward because it is. The more followers you have, the more potential your Instagram Stories have to be seen. Follow other users, use relevant hashtags on regular posts, and engage with the content of those you would like to follow you back.

6. Create great content

Again, not groundbreaking but still the best way to organically grow your following. The more accounts that are watching your Stories, sending messages, and engaging with them in other ways, the better chance your brand’s account has of appearing on the “Explore” page alongside other trending Stories.

Use interactive gifs, ask some cool poll questions, conduct a Q&A , just ensure your content is driving the user towards you & not pushing them away.

Binaryic, a digital marketing firm, interacting with their audience by using the POLL feature..

7. Sponsored Instagram Story Ads

This one is more indirect, but running ads is a good way to increase both followers and engagement on your account. Plus, it can provide a boost to your algorithmic score. In turn, this can make it more likely that your Stories will appear on the Explore page.

SoulTree- Organic beauty,skin & hair care provider promotes its festive offer with Sponsored Story Ads

What’s Next?

Strategise :

Use this knowledge to develop a strategy for promoting your brand, inviting followers behind the scenes, and broadening your audience with high-quality live video and stories.

• Define A Goal :

There are many creative ways brands are using Instagram already. Ultimately, it comes down to what your campaign goals are for Instagram.

– Do you want to help a promotion gain a wider audience?

– Are you attempting to drive more traffic to a blog post, landing page, or video?

• Get, Set, Go!

Whether you’re a casual Instagram user or leading a social media team looking for more ways to engage your audience, Instagram Stories can benefit you and your company.

Now is the time to capitalize on a well-thought-out strategy before your competitors do. Engage your audience more with Instagram Stories and be sure to drive them to a relevant, dedicated landing page.

What’s your take on this? We’d love to know, share below!

Brand Personality influences Consumer Purchase Decisions

Brand Personality influences Consumer Purchase Decisions


Brand Personality plays a vital role in influencing customer’s decision to purchase the products online. Social media has entered every vein where marketing strategies move and they are increasingly visible. With the competition ever so expanding, it is highly important to create a positive brand personality online; consumers are spending 30% of their time on social media. Firstly, brands need to ask the questions where to raise the brand awareness and how to resolve customer service issues. Given below are few of the reasons why to use social media marketing:

  1. To raise the brand awareness and company’s reputation
  2. Resolving customer service issues
  3. Improving organic search ranking and driving traffic to the site
  4. Engaging with customers and feedback

Consumers are looking for honesty in dealings and brands are upfront trying to give out the best especially with the growing competition. The study by Sprout Social (Q2 2017) says that customers prefer an authentic and honest brand personality that is to 86% on political or sneaky comments.

72% of the surveyed people stated that they are more likely to make a purchase from the brand if they like social media content. Consumers are openly looking forward for the brands that are friendly and give them some kind of engagement. It helps built customer morale and helps increase the brand reputation and influence the purchase decisions. Brands need to be friendly and approachable to have more followers. They should not try stopping much resistance and political correctness. It is only going to put off from people buying the product online.

Branding Behavior

Branding behavior are important elements when it comes to social playing cards. Consumers are looking for honesty and friendliness of the brands on social media. Brands can show customers video and engaging clip that will help them to look forward to brands products. Almost 80% of the surveyed people stated that they prefer brands that respond to their queries and engage them in jovial conversations rather than having competitive tonality. Brands are strongly advised to stay off from political commentary, they are domicile in nature and your product would be lying at one side of the room. Hence, best idea to make your product stand out and you making yourself as a brand ambassador by being unique.

How the research helps?

Customers are very smart people; they can easily trace the fine line between what is cool and what sounds annoying to them. Out of the survey, 51% of Internet users said that would instantly unfollow a brand, if the brand sounds irritating to them and only a 26% will ignore it.

Brands have to figure out what image they should cultivate in front of the customers so that the brand should not unfollow them. Social Media Marketing is an important marketing plan to your customers as much as it is to you as a brand.

Social Media marketing is a great booster to generate ROI

Social Media marketing is a great booster to generate ROI


Latest research from DMA states that only 48% of marketers agree that social media is actually gaining them any ROI. There are some of the trends that DMA realized in its reports, but not all are positive. Almost, 77% of marketers do use at least one source of social network for promoting their brand. The research was done with 111 marketers from B2B and B2C companies, in 2017 that they did their own research with a sample size of 609. They result found a divide in the way marketers see the effects of Social media marketing

What channels are used for marketing?

Marketers would obviously be directed towards the channel that is most effective to them. Twitter is number 1 choice since it doesn’t have any filtering and marketers can be sure that the posts will appear on follower’s feeds without paying anything. Facebook ranks 2nd overall and stands at number 1 for B2C because it has considerable margin. It really makes sense for the brands to target it. Instagram has overtaken Twitter, these are clear signs of how popular it will become with marketers.

Social media platforms

For what purposes brands use social networks?

Most brands are using social networks today but what are primarily their aims? It was interestingly found that it varies depending if the brand is engaging in or organic social activity.

Social Organic marketing

social media paid

There is some type of logic that is involved in using paid social media differently. Lead generation can easily justify the investments that are being made but at the same it’s hard to convince marketers of the need for paid investments in customer engagements. It’s worth mentioning that all social media activities by means are a paid activity since you are paying someone for doing it.

How much you agree to below given statement?

Social media survey

Organic is undoubtedly better than social media while getting your perceptions clear for ROI. A mere 48% feels they see results with social marketing it shows how others are failing to engage rightly with right platforms. One-third of respondents neither agreed nor disagreed with the statements; this means they do not have clear picture of the impact of social media on ROI. This clearly states the need of better use of analytics and attribution models amongst marketers.

How to get more ROI from social?

The most obvious way to improve on ROI is to do your social activities in a better way. There are millions of posts online demonstrating how to boost engagement on social media. Read the posts where you can seek more information giving you better returns.

Using social data for other channels

Social media is too vast and often we see customers do not properly utilize the insight it provides. More money is spent on crafting social campaigns. The data achieved can be used for targeted email marketing or on-site messaging.

Social Data for Channels

The above chart clearly indicates that only few marketers used social data for messaging and generating relevant content. The data gathered from social can help increase lead generation and revenue on the main site since customers like to respond to messages that are tailored to them. There is great scope of improvement here with majority of brand rarely use social data for other channels.

Research from Smartinsights members

Digital Marketing activities

The latest research conducted by SmartInsights in partnership with TFM (Technology for Marketing) and Ecommerce expo has bought forward things that marketers think of social media on ROI in 2017. The senior marketers were asked about channels they use most and the least ROI ones, a total of 609 marketers took the survey and it revealed that social media is far from best channel in terms of ROI.

The results reveal that organic social is a poor performer for those who think it gives low ROI while it did quite well for those who think it gave high ROI. There is a big divide in marketing community for how they perceive the effect of social marketing. It could be because of over-hyped marketing or may be some socials just do not work in particular industries.


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