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Social Planning Essentials – Strategies that give remarkable results

Social Planning Essentials – Strategies that give remarkable results


Social media strategies and plan helps to achieve organizational objectives through the means of getting a steady workflow. Given below are some of the strategies and plans that businesses can follow to get optimum output from all the marketing efforts:

  • Building Strategies – Business plans are often actionable plans that help to achieve organizational over all goals. Strategy defines the very aim of social media presence and they define the parameters of what it will deliver and how it will deliver. Strategies are plans that showcase how the objectives will be met with and that includes the channels, budgets and resources to achieve it. A strategy should consist of a concise and short summary of the things that it aims to achieve.

    Strategies help to define goals and objectives that show where you stand in your social arrangements and where should your business be going. Goals are the main criteria that help to achieve your objectives that ensure each goal has measurable criteria for evaluating progress.

    One can decide for themselves, high level goals for social media plan that is to complete social media audit and implement the actions. Creating and maintaining social calendar. Work within measurable framework; demonstrate the impact and ROI of social media. The business challenges need to overcome for social channels and strategic activities helps to enable this.

    Refer the given below format:


    The frames help to reach out to social networks, you have to check your core audience and also identify new customer types that you want to attract based on products and services. The three types of social followers are loyal, existing and potential customers. The strategy should be flexible that responds to changing market conditions. Including guidelines in social media strategy helps to execute processes tactfully, this provides for a set of rules for businesses that they have to adhere to.

  • Creating Social Media plans – These are basically nothing but summary of the activities that are implemented to support the plan. The social media audit consists of the summary of social media integration, Facebook profile, twitter profile, reviewing suitable platforms like Pinterest, YouTube, etc. Social media content calendar is created having stand-alone thematic moments having full integration with wide marketing plans.

    Channel activities are an integral part of any social strategies; you have to make sure to include all tactical elements that are related to people or processes. One can make use of Twitter handle as a customer service channel and an interaction channel. Twitter accounts are extremely helpful so that brands are easily available to consumers. It will be beneficial for developing brand awareness. Twitter helps you to do followers, include cross-references to email databases; even following key influencers helps in broadcasting your brand.

    Integrated marketing helps in aligning with other marketing channels so people understand bigger picture. Email marketing explains how to use social networks, using apps, using widgets, using social engagement data to inform email teams, etc. This can work both ways so you can define how other marketing channels can support with the help of a social network.

    Social activities must consist of time lines so the progress is tracked steadily. Timelines are very important and critical when it comes to fulfilling the objectives of the organization. Activities need to have timelines so goals are not drifted, recurring activities can be handled in organized by setting the frequency and targets for the week.

    Measuring your social performance by the way of KPIs helps to keep track on all social networks for easy measuring. You have to also check if web analytics tools are configured in a correct manner that helps to capture relevant data.

With social activities and plans, one can actually know the social performance and take necessary measurable steps that help to isolate specific elements of the activities. You can re-write social goals to meet social expectations by means of ecommerce goals and conversion data to check which one add the most value.

Why you need a Social Media Strategy

Why you need a Social Media Strategy


Social Media planning

For organizations it has become highly important to follow a specific strategy that will help them achieve their company goals. Strategies are nothing but a set of defined rules and methods that organizations will follow at a given point of time to achieve strategic goals. Social media strategy regulates the use of methods supporting platforms and tools. Social strategies play an important role in engaging your audience to your business. Some businesses do not make use of planning but important is to know that strategies will help them to stand out even if they are not actively involved, because their competitors are. Let us discuss few of the key points to consider Why Social Media Strategy is a useful for your Business

Social Media is vast and growing

Make you strategy

Social Media is stealthily growing quicker than we think. The key factors driving the social web according to Global Web Index study are the use of Mobiles and Older User Adoption. The mobile internet usage increased to 818.4m that is by almost 60.3% between 2012 and 2014. The people in the age group of 55-64 years age group are adopting Twitter at fastest demographic rate of 79% since 2012. As compared to this, the fastest growing demographic on Facebook and Google+ stands at 45-54 years of age. Overall globally there has been an improved mobile connectivity; people are using mobiles “on-the-go”. People are using social networks like never before, they are getting online, sharing the watching the videos. The Ruder Finn social media usage research in the US shows why people go online and why social outings are the driving elements.


A targeted social media strategy helps to focus on using relevant platforms to connect with new and existing customers.

Social Media influences Buying Decisions

The Social media trends keeps changing, right now the focus is on commerce and personalization. Earlier it was audience building and engagement. The platforms increasingly lured marketers with improved APIs and smart targeting. It included the ability for uploading email lists for running personal remarketing campaigns. With the use of Facebook API marketers’ helps to manage audience data for custom audience targeting, creating the campaigns and ads, building custom dashboards and run analytics. The Crowdtap research shows 64% of 3,000 people surveyed make use of social for shopping purposes, it is driven by retailers to target consumers with personal offers and deals on social networks.

Almost 46% of social media users are using social platforms while they are thinking of making a purchase. 40% of users are deciding of buying while already making use of social media platforms, this also includes reviews and recommendations. The recommendations from peers are influencing factors when it comes to holiday purchases. Each social network plays a vital role in the purchase cycle. Some social networks works better with visual products where people find inspiration. Facebook is better for businesses for sharing content and finding promotions.

Strategy Absence gives Competitors the benefit

Every organization today is following some kind of strategies that aligns with their business goals. Marketers prepare a strategy that has a framework through which they can plan, prioritize, execute, measure and optimize. A proper framework will give better results because the activity has been designed and has a direction.

The absence of proper social strategy will not give a clear idea if the campaigns are successful or not. Simply posting social content would not always show results, the efforts that are being put up should have some direction and some objective in mind.
A non-structured approach will lead to gap in communication and measurement. The marketing team would not know what to post, when to post, how, to whom and why to post. The savvy competitors’ works smarter by engaging customers having clear objectives, goals and targets to perform better and give better measuring tools.

Active Customers on Social Media

The new technologies have emerged as a manifestation of all social tools that work with integrations to give finest benefits to the users of the technology. People can access, use and share the information based on their choices. Many people simply make use of Social platforms like Facebook to read content rather actually reading any blogs. It doesn’t amount to a total number of audience, although a subset, some customers may want an information from a social network. Twitter is highly known amongst brand for providing customer service, it acts as a good backbone for brands looking to solve customer enquiries and act as a problem resolution channel.

Strategy is required by brands to connect with its customers through strategic thinking. The social strategy needs proper aligning with other communication channels to define its role and understand.

Social Networks have Key Influencers

Influencers can turn tables in a matter of just few minutes, hours or days, so never underestimate the power of peers. It is a known fact that over years, retailers have seen increase in conversion rates by the power of peer influence. The feedbacks from other customers are seen as worth. Endorsements from experts help to increase brand credibility. The high-end tech markets have led to more people relying on opinions from experts in the field or celebrity or a famous person’s endorsements.

It is highly important for brands to be part of influencer’s world, if you don’t; you have the bigger risk of losing out on market share that has more aware competitors that are creative and innovative with their campaigns.

Social networks can Make or Break a Brand

Social networks help brands to deliver an experience to users, they are good valuable resource to uphold a particular reputation hence reputations are enhanced or destroyed on social networks. Social platforms give voice to the users to have their voice heard on the networks. They are transparent and portable and are readily available to users. The below example shows Aldi social team; launched a genuine marketing campaign which attracted a lot of negative tweets and trolls.

Social networks

Many companies have faced social media backlash and they literally struggle to cope with negative comments and feedbacks. Some companies having social media strategy with crisis response have failed at giving handling such backlash and bring back the same reputation to the brands. The damage is irreparable so it is best advised to have a social media strategy that helps to take effective steps towards maintaining online and offline reputation.

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