Brand Brief: Okhai represents the beautiful shades of happiness and handcrafted elements from the Okhamandal region of Gujarat. The brand brings mindfully crafted collections to life, depicting art that is uncomplicated in design and evokes old-world charm. Okhai supports a community of over 30,000 artisans, helping them enhance their skills and develop entrepreneurial capabilities.
Main Collections:
- Apparel (Sarees, Dresses, Kurtas, Blouses, etc.)
- Home Décor
- Accessories
- Gifts & Toys
Client Challenges:
- Avoiding a typical eCommerce fashion store design while maintaining a traditional appeal.
- An initial significant drop in conversion rates after the previous platform setup.
- Effectively highlighting artisans and their work.
- Optimizing site performance, particularly speed.
- The website was originally built on Magento, but operational and scalable limitations necessitated migrating to Shopify for better performance, flexibility, and scalability.
Objectives
- Implement a custom UI/UX design that reflects traditional aesthetics.
- Set up a Conversion Rate Optimization (CRO) strategy to increase conversions.
- Highlight artisans and their work prominently on the site.
- Ensure fast loading times and overall site performance optimization.
- Enhance product detail pages with comprehensive information.
Approach
Methodology:
- Initial Consultation and Requirement Gathering: Understanding Okhai’s brand values, product range, and specific needs.
- Planning and Strategy: Developing a detailed plan and strategy to address the identified challenges and meet project objectives.
- Design Phase: Collaborating closely with the client to ensure the design aligns with traditional aesthetics while providing a modern eCommerce experience.
- Development Phase: Implementing the custom design, setting up Shopify, and integrating required features.
- Migration Planning: Creating a comprehensive migration plan for products, orders, customers, and SEO activities, ensuring a seamless transition from Magento to Shopify.
- Testing Phase: Rigorous testing to ensure functionality, usability, and performance.
- Launch and Post-Launch Support: Successful launch of the eCommerce store with ongoing support and optimization.
Solution
Implementation Details:
- Custom UI/UX Design: Developed a visually appealing and user-friendly interface that resonates with Okhai’s traditional aesthetics.
- Shopify Store Setup: Efficiently set up the Shopify store with all necessary integrations and configurations.
- CRO Strategy: Implemented strategies to enhance conversion rates, resulting in a 40% improvement.
- Highlighting Artisans: Prominently featured artisans and their work, creating a connection between customers and the craft.
- Performance Optimization: Ensured fast loading times and optimized overall site performance.
- Enhanced Product Detail Pages: Provided detailed product descriptions, including material, wash care, shipping information, and size charts.
- Return and Exchange Features: Implemented a seamless return and exchange process to enhance customer satisfaction.
- Ongoing Maintenance: Provided continuous support and maintenance to ensure optimal performance and address any emerging issues.
Results
Outcomes:
- 40% improvement in conversion rates.
- Enhanced customer satisfaction and engagement.
- Increased average order value through effective CRO strategies.
- Improved site performance with faster loading times.
- Successful integration of traditional aesthetics with modern eCommerce functionality.
