Business expansion is on every company’s vision, but adopting the right strategies and using the best platforms makes a significant difference in the success story.
Most businesses either choose a marketplace or an E-commerce platform to reach out to the audience, but how do they make this choice? Well, both e-commerce and the marketplace have their advantages, so the decision needs to be taken according to the goals.
In this blog post, we will discuss both the platforms and scenarios where e-commerce platforms should yield better results. But before we get into the particulars, let us first get an insight into the basics for a fairer understanding.
The Online Marketplace
The online marketplace is a website or application that facilitates a seamless shopping experience for users from various sources. The operator partners with sellers and vendors and hence, does not have their own inventory.
Thus, the process involves listing seller products for the customers according to their needs and facilitating transactions after placing an order. With the technology advancements, numerous online marketplaces have emerged and have been successfully operating.
Understanding E-commerce
An e-commerce forum is a software application that enterprises build to present their products and services directly. The company allows the shopper to browse through the product range, add the preferred one to the cart and place the final order. The process is simple and, hence, appeals to users.
Why E-commerce Over the Marketplace?
Even though both platforms are popular and businesses significantly benefit from them, ecommerce website development in India is booming since it allows firms, irrespective of size and sector, are adopting it. Here are some benefits associated with it:
- When a company decides to develop their e-commerce platform, it aims to have complete control of the marketing and branding in the long run. This is not possible with the marketplace since these are multi-brand platforms, hence restricting branding prospects.
- Developing your own e-commerce platform leads to a specific cost, but considering the endless opportunities that this platform opens for future expansion, it is a safe bet. When a company lists its products on marketplaces, it demands a commission on every good sold, which is not the case in an e-commerce business. Thus, the complete control lies in the company’s hands.
- The ecommerce companies in Kolkata have experts who can develop practical applications that ensure maximum audience reach through personalized channels, tapping the unexplored market with ease.
- An e-commerce platform can be modified according to the changing market trends and business goals. Constant customizations and improvements allow the company to act proactively and stay ahead of the competition.
Key Takeaways
So, we discussed both ecommerce platform and online marketplace. However, choosing or developing a business e-commerce platform is a long-term strategy, that if designed efficiently, can help attain new growth avenues.
Ready to transform your eCommerce business, connect with us at Binary Web Solutions – one of the best eCommerce website development companies in India.
Also read: Shopify is the Best Choice for Ecommerce Store Development
