Planning, Platform Selection, and Maximizing ROI
Step 1
Get buy-in from key stakeholders
Ecommerce migration requires input and assistance from a wide cross section of disciplines both inside and outside of your organization.
Some of these stakeholders may need to be included as permanent members of your
migration team, while others can be brought in at key milestones to provide support and
insights
Step 2
Build your requirements and evaluation criteria
Once you’ve secured buy-in for an ecommerce replatforming project, the next step is to
create a list of requirements that you’ll need from a new solutions provider and partner.
You’ll also want to create standardized evaluation criteria for grading potential solutions
partners. This is a very detailed process, so it helps to think about your requirements as
two sides to the same coin—existing issues you need to fix, and new functionality you’d like
to add
Step 3
Evaluate your platform options
Armed with your completed RFP template, the next step in the process is to begin evaluating
your platform options. This goes beyond weighing one solutions provider over another.
Instead, you’ll need to understand the nuances between different ecommerce architectures,
and evaluate which one is the best solution for your brand
Step 4
Assess your TCO and ROI
The next step is to weigh the total cost of ownership (TCO) and return on investment (ROI) for the solutions
providers you’re considering. Calculating TCO between different platforms is always tricky, as virtually all providers have different cost models and areas that require differing
levels of investment
Step 5
Build the case for Shopify Plus
If you’ve gone through the platform evaluation and TCO assessment process and landed on
Shopify Plus as your provider of choice, then the final step is to build a business case to get
a CAPEX spend signedoff
Build the case for Shopify Plus
To help with this process, here are some key selling points associated with Shopify Plus.
- Faster time to launch
- Robust network of apps and partners
- Reduced need for development
- Access to APIs and documentation
- Greater scalability
- Reduced operational costs
- Continuous platform improvement
- Ease of use
Ecommerce Migration
A note about Shopify Checkout
Shopify Plus boasts the highest converting checkout on the internet, outpacing the competition by up to 36% and by an average of 15%. This is thanks to a combination of Shopify’s massive identity network, our unmatched scale, consumer trust, and our velocity of innovation.
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