Shopify Migration for Enhanced eCommerce Experience for Crossword
Brand Overview
Crossword is a leading bookstore chain in India, renowned for its extensive range of books, stationery, toys, and lifestyle products. Catering to readers of all age groups, Crossword has built a strong reputation for offering diverse categories, from fiction and non-fiction to academic books, children’s literature, and more. With over 90 stores across India, the brand has established itself as a household name. Crossword’s physical and online presence make it a popular destination for book lovers and gift shoppers alike, offering a seamless and enriching experience.
Client Overview
Industry: Books & Stationery
Website: crossword.in
Platform: Shopify Plus
Challenges
- Integrating with different publishers to easily sync their catalogs with the brand’s website.
- Publishing a catalog of more than 1 lakh books.
- Improving return, refund, and cancellation processes with a clean, user-friendly interface.
- Implementing a custom UI/UX design for a smoother shopping experience.
- Streamlining the shopping experience and managing daily product updates.
Solution
- Migrated to Shopify: We seamlessly migrated Crossword’s website, optimizing performance and user experience.
- Custom UI/UX Design: We redesigned the site with a customer-focused interface, enhancing navigation and streamlining the shopping process.
- OTP & GST Validation: We integrated secure OTP-based logins and GST validation for a seamless checkout experience.
- Gift Cards: We added gift card functionality to boost engagement.
- Bulk Purchase Return: We enabled partial returns on bulk purchases, enhancing customer flexibility.
- Daily Inventory Management: We automated daily product uploads with meta tags, SEO-optimized content, and pictures fetched from distributors.
- Pincode Management: We introduced a system to verify delivery availability based on pin codes.
- CC Avenue Integration: We integrated CC Avenue for smooth transactions, ensuring efficient handling of returns and cancellations.
- SMS API Integration: We implemented SMS notifications for real-time order updates, from purchase to delivery.
- Newsletter Discounts: We set up unique discount codes for verified email addresses, boosting customer engagement.
- Judge.me App: We installed the Judge.me app for customer reviews, improving trust and engagement.
- Store Locator: We maintained and updated the store locator, helping customers easily find nearby Crossword locations.
- Integration of Publisher Feed APIs: We integrated multiple publishers’ APIs, fetching content into our system, converting it into the website’s required format, and publishing it.
Ongoing Maintenance
We provided continuous support and maintenance to ensure optimal performance and address emerging issues promptly.
Performance Optimization
We optimized website performance, ensuring fast loading times and smooth operation during peak traffic.
Enhanced Product Detail Pages
We enriched product detail pages with comprehensive descriptions, including author, distributor, SKU numbers, and other vital information, improving SEO and customer engagement.
Results
- 224% growth in sales in 2024.
- 272% increase in website traffic over the year.
- 143% increase in returning customer rate within one year.
- Smooth integration of 90+ Crossword stores with our admin system.
- Improved server performance and security, managing peak load hours effectively.
