Kim Kardashian’s Fendi X SKIMS collaboration made over $1 million in one minute during its first drop. SKIMS launched in 2019, and as of 2022, it’s already worth more than $3 billion.
“Fendi X SKIMS collaboration made over $1
million in one minute during its first drop”
SKIMS has a cult following that sells out drops weekly. The brand releases a limited number of products per drop to create FOMO in buyers—and it works. Some of the collection’s most expensive pieces, like Kim’s favorite leather midi-dress, sold out in mere seconds. According to TMZ, the Fendi launch is on track to become the most successful in SKIMS’ short three-year history.
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