Success Story Of Go Colors
- INDUSTRY
- Retail
- Fashion
- Accessories
- SERVICES
- Replatforming
- Custom UI/UX
- Integration with Tally
Success Story Of Go Colors
- INDUSTRY
- Retail
- Fashion
- Accessories
- SERVICES
- Replatforming
- Custom UI/UX
- Integration with Tally
Go Colors is a trendsetting fashion brand offering a vast range of colorful bottom wear for women. With over 500 physical stores, the brand sought to replicate its offline success through a high-performing Shopify Plus eCommerce platform.
Background
Go Colors needed an eCommerce platform capable of displaying over 99 color variants per product while managing complex logistics and inventory across eight warehouses. They also wanted to integrate a loyalty program and a smooth returns system.
Goals
- Build a Shopify Plus store that could handle multiple product variants.
- Streamline inventory management and warehouse distribution.
- Implement a loyalty program and returns system.
- Optimize the platform for performance and scalability.
Challenge
- Displaying Product Variants:
Managing over 99 product variants and their respective SEO requirements.
- Inventory Management:
Synchronizing inventory across eight warehouses.
- Loyalty Program:
Integrating a reward system into Shopify.
- Returns and Refunds:
Implementing a user-friendly process for returns and cancellations.
Solution
- Shopify Plus Setup:
The platform was built to efficiently handle Go Colors’ product range, ensuring seamless variant display with SEO-friendly meta fields for each color. - Custom Features:
- Loyalty Program: Integrated Easy Reward into the Shopify platform for seamless point redemption.
- Return and Refund System: Created a flexible return process, allowing customers to cancel or return products easily, with automated refund options.
- Inventory Management:
Integrated Unicommerce for real-time inventory updates and SAP for order processing.
Results
- Improved Conversion Rates:
The Shopify Plus migration resulted in higher conversion rates with no downtime. - Streamlined Operations:
Efficient order processing and inventory management boosted operational efficiency. - Enhanced Customer Satisfaction:
Features like loyalty programs and easy returns improved customer engagement.
Apps and Integrations
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