Client Background
ITC wanted to relaunch its online store where the customer could order at ease at home. ITC wanted to migrate from its custom platform to Shopify Plus. ITC wanted to do pilot test run on Shopify before announcing the launch to common public. Hence ITC started its operations with 1 city
Challenges
- ITC encountered issues related to customer transactions
- Website used to crash when any customer would attempt the payment
- Product pricing varies from city to city
- Product offering varies from city to city
- Multiple distributors would fulfill orders in given city
- Multiple ITC business would have different order placing process on website like Frozen foods, stationery, personal care, etc.
- Create a website which would have Content + eCommerce
Solutions provided by Binary
- Binary planned phase wise migration from current website to Shopify Website. As a part of Phase 1, Binary had migrated the orders, customers and products on Shopify website
- We had developed order processing system based on customer pincodes
- Based of the customer’s pincode, the website shall show the product catalogue and its pricing
- Integration with city-based distributors who shall receive orders, process it and deliver to customers
- Updation of distributor’s inventory via our system
- Creation of brand’s custom landing pages
- Creation of smart product bundles as per requirements which would give ease of buying for customers
- Customization of marketing offers to promote product sampling
- Limiting order quantities for few SKUs to avoid product shortage created by different customer groups
- Creation of microsite for corporates and societies to order in bulk and supply essential items during COVID 19 Lockdown
- Creation and management of “Weekend Sales” which would generate sales
- Development of custom order logics for each business like ITC Hotels, ITC Frozen foods, etc.
- Integration with custom analytics tools and events
- Integration with ITC’s Digital Asset Management system to fetch the content of various brands
- Integration with Qwikcilver Loyalty Program
Results Achieved
- Platform migration helped the brand to grow 5x
- Customers were able to order from online store without experiencing glitches
- Brand teams were able to measure the performance of the website
- Website was able to track the real-time inventory and this avoided overbooking of the products
- Website traffic had increased by 30% YOY
- Customer engagement rate increased by 10% YOY
More than 1 Lakh+ Orders were processed
