Success Story Of Westside

INDUSTRY
Retail
Fashion
Accessories

SERVICES
Replatforming
Custom UI/UX
Integration with Tally

Success Story Of Westside

INDUSTRY
Retail
Fashion
Accessories

SERVICES
Replatforming
Custom UI/UX
Integration with Tally

Westside, a division of Trent Limited, operates over 200 stores and 26 in-house brands across fashion, beauty, and home products. Westside sought to create a comprehensive eCommerce platform that aligned with their massive offline presence and integrated with Tata Neu, the super app by Tata Group.

Background

Westside needed to migrate from a static website to a scalable Shopify Plus eCommerce store, integrating real-time inventory management, logistics, and the Tata Neu super app. The goal was to streamline operations across 200+ stores and enhance the customer shopping experience.

Goals

Migrate from a static content website to a full-fledged eCommerce platform.
Integrate real-time inventory management across 200 stores.
Build a seamless shopping experience with Tata Neu for loyalty points and membership benefits.

Challenge

Inventory Management:
Real-time syncing of 75,000+ SKUs across stores.
Logistics Integration:
Managing order fulfillment and returns across multiple locations.
Offline-Online Synchronization:
Aligning in-store collections and loyalty programs with online operations

Solution

Shopify Plus Store Migration:
Planned and executed the migration from a content-based website to a full-fledged eCommerce store on Shopify Plus.
Real-Time Inventory Syncing:
Integrated store inventory with SAP and logistics providers for real-time updates and multi-location order pickups.
Tata Neu Integration:
Enabled customers to earn and redeem loyalty points across all Tata Group platforms, with a unified login experience.

Results

10x Sales Increase During Sales:
Optimized infrastructure supported a surge in orders during sale periods.
40% Reduction in IT Costs:
The new platform reduced infrastructure costs significantly.
Real-Time Feedback:
Customer insights and feedback from online purchases, previously unavailable in offline stores.

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