In this competitive era of blogging each and every blogger is experimenting something new, hence marketing a blog is equally important. Because there are few interesting things to be taken care of while marketing the blog. Here are few pointers to make your blog stand out from your competitors:

Target audience has to be chosen wisely, it has to be a specific one. It is important to target a preferred audience who would be interested in your blog & hence the demographics have to be kept in mind before posting any piece of information in your blog.

Originality & honesty has to be kept into consideration, so keep verifying your facts well, provide links & cross check every required aspect, as you need to be genuine to your readers so that they built a strong bond with you and keep following you on a long term basis.

Make your blog engaging with different opinions, which will lead to more of participation & will increase your readership as well.

Apart from your own blog, post your articles in other renowned blogs where your work would be noticed on a large scale and it is indeed a great way to drive traffic to your own blog.

Subscriptions have to be in a simpler way, the RSS button needs to be visible & clear for your readers. Always offer your email subscriptions, give links facility to mobile feeds which would make it easier for the readers to access the new content through their mobile phones.

Being active on social media sites always make it a habit to let your readers know about your latest writings via posting its updates regularly on the popular sites like Facebook, Twitter and LinkedIn. Keep updating your status with exciting & recent news that will surely attract your readers.

These are the few things to be considered strongly while marketing your blog and by following it you can successfully market as well as promote your blog.