Here’s a comparison of the pros and cons of each search solution for Shopify:
1. Shopify Basic Search
Shopify’s built-in search function without any external app.
Pros:
- No Additional Cost: It comes as part of Shopify, meaning no extra charges or app costs.
- Simplicity: It’s easy to use with basic functionality. Customers can search for products based on product titles, descriptions, and tags.
- Minimal Setup: No need for external installations or complex configurations. Everything works right out of the box.
- Good for Small Stores: Suitable for small businesses with fewer products and straightforward search requirements.
- TAG Base: Shopify’s Basic search filters work on a tag-based system.
Cons:
- Limited Features: Basic search doesn’t support advanced filtering, predictive search, or customization options.
- No AI or Advanced Analytics: No artificial intelligence for improving search relevance or tracking how users interact with search.
- Not Optimized for Large Inventories: For stores with a large number of products, the basic search may struggle to provide relevant results efficiently.
- No Merchandising Tools: You can’t promote certain products in search results or customize how search results are displayed based on business goals.
- No control over filters visibility: There is no built-in facility to control which filters will be visible for specific collections.
2. App: Shopify Search and Discovery
Pros:
- Improved Search Features: Offers more advanced search options compared to the default Shopify search
- Faceted Search Filters: Allows users to filter by attributes like size, color, and categories, improving the user experience.
- Synonym Management: You can map search queries to relevant products using synonyms, providing better results.
- Easy Integration: As a Shopify app, it integrates easily with your existing store without much setup.
- Product Recommendations: Helps in creating related product suggestions and upsell opportunities.
Cons:
- Limited to Shopify Ecosystem: While it enhances search, its features may still not match up to some advanced third-party search tools.
- No AI for Search Optimization: Does not have machine learning or AI capabilities for autooptimizing the search results.
- Limited Customization: You can improve search, but customization of results or in-depth analytics may still be restricted compared to more robust external solutions.
3. App: Boost Commerce – Frictionless Product Discovery with
AI
Pros:
- AI-Powered Search: Uses artificial intelligence to optimize search results over time, providing more relevant and personalized results.
- Advanced Filtering: Offers faceted search with filters such as price, rating, category, and more, providing a seamless discovery experience.
- Merchandising Rules: Let you control and promote specific products based on custom rules, improving upselling and cross-selling opportunities.
- Synonym & Misspelling Handling: Automatically corrects typos, understands synonyms, and makes search results more relevant.
- Analytics and Insights: Offers search performance data and user behaviour tracking, allowing you to improve search strategies continuously.
- Suited for Large Catalogue: Ideal for stores with a large number of products, where advanced search functionalities are required.
Cons:
- Cost: Typically more expensive than Shopify’s native search or Shopify Search & Discovery app. Pricing is usually based on store size or the number of searches.
- More Complex Setup: This may require more setup time and configuration compared to the simpler apps.
- Potential Overkill for Small Stores: If you have a small number of products, the advanced features may be unnecessary and not worth the cost.
4. App: Wizzy Search
Pros:
- AI-Driven Search: Leverages machine learning to provide highly relevant and personalized search results.
- Advanced Filters: Offers dynamic filters based on product attributes like size, color, price, and other customizable options
- Autocomplete & Predictive Search: Suggests results as users type, improving search speed and user experience.
- Analytics Dashboard: Provides detailed insights and reports on what users are searching for and helps optimize based on data.
- Supports Multiple Languages: Helps cater to diverse customer bases globally.
- Mobile-Optimized: Ensures smooth search experiences on mobile devices.
- Customization: Offers flexibility to customize the look and behavior of search results.
Cons:
- Cost: Wizzy comes at a higher price point than Shopify’s native search, making it an investment for stores with complex search requirements.
- Requires Configuration: To unlock the full potential of its features, some initial setup and ongoing management are needed.
- More Than Basic Needs: For very small stores with few products, it may offer more than what’s necessary.
- UI Customisation Implantation: For UI We are depend on App Developer
Summary:
- Shopify Basic Search: is a cost-free, straightforward option for small stores with limited needs. However, it lacks advanced features and flexibility.
- Shopify Search and Discovery: enhances Shopify’s native search with additional filtering, synonym mapping, and product recommendations but lacks AI-driven capabilities.
- Boost Commerce: is the most feature-rich option with AI-powered search optimization, advanced filtering, merchandising rules, and robust analytics. It’s ideal for large or complex stores but comes at a higher cost.
- Wizzy Search: Excellent for mid-to-large stores wanting AI-driven search, advanced filters, and mobile optimization. It offers a lot of power and flexibility but requires investment and configuration.
Recommendation:
- For small stores: Shopify Basic or Shopify Search and Discovery could be sufficient.
- For larger stores or stores with complex search needs: Boost Commerce provides more advanced tools and AI-powered optimizations.