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10 years from now Ecommerce is dead, long live ecommerce

10 years from now Ecommerce is dead, long live ecommerce


Ecommerce, both the word and the concept as we understand it today, will die within the next 10 years. Before the luddites amongst you throw a party to celebrate a return to a simpler world where corner stores serve all your needs, Monday to Saturday, between 11 in the morning and 7 in the evening, let me throw some water on the parade by writing an article instead of a tweet. Ecommerce can broadly be broken down into three parts: you, the valuable customer who’s always right, browsing through a catalogue of products on a website; paying for the products using a credit/debit card or in cash when they are delivered; and a logistics and delivery system that goes to work as soon as you place an order so it reaches you as quickly as possible. This model revolves around a web 1.0 worldview. It requires you, the customer who belongs to a Sec A audience and owns at least one car, to actually visit a website. The more modern online retail operations have expanded to social networks like Facebook, ensuring you can like a product before you buy it. Retailers like Levi’s show you which friends of yours like the pair of jeans you’re looking at. And in the next year or so, your timeline may well be flooded with other verbs as retailers go into overdrive, informing the social graph of every customer about their wonderfully decisive purchases. The world, however, is changing very quickly. So, I’m going to go out on a limb to bet what little reputation I have as a rational thinker on three major changes that will completely transform the way we shop in 10 years’ time.

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