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Top Skills required for B2B Tech Marketers

Top Skills required for B2B Tech Marketers

Categories
Ecommerce

People management is one of the most important skills required by B2B marketers. The ability to have a good communication is another prominent and an important skill in the field states recent research from Spiceworks. The research data was done with a survey of 359 B2B technology industry marketers living in North America and Europe. The researchers categorized respondents in to three generations: Millennials that are born between 1981 and 1997, Generation X that are born from 1965 to 1980 and Baby Boomers born between 1946 and 1964. Around 82% of respondents state that soft skills are extremely important for B2B tech marketers. Other skills like writing ranks the second standing at 80%, content marketing skills stands at 78%, digital media skills stand at 77%, data analysis skills stand at 77% and email marketing skills stand at 65%.

Most Important

B2B Technology marketers state that they have advanced writing and soft skills. Over 46% of B2B technology marketers state that their content marketing skills are advanced and 38% say their digital media skills are advanced. The marketers feel that it is very important to stay on the top of the writing game. This is the main reason why Marketing Writing Bootcamp consists of 13 classes that are tailor-made for the one who tasks with.

Most Advanced

The research states that millennials are less confident as compared to older generations when it comes to their writing and softskills. The millennials are more confident when it comes to social media skills. Most respondents are looking to change the jobs in the next one year. The research study states that the main hope for the job switch is with the hope to advance their marketing skills.

Top Reasons

The research was based on the report from data that surveyed 359 B2B technology industry marketers who live in North America and Europe.

The Branding Prophecies for the year 2017

The Branding Prophecies for the year 2017

Categories
Technology

The branding practices are going to main stream markets across B2B and B2C business models. Here are some of the Branding predictions by the experts:

  1. Howard Belk, Co-CEO (Chief Creative Officer) of Legacy Brands – The focus on process improvements will drive down the costs, thus introducing new mobile channels. The established brands will offer simple, transparent, easy utility approach that will surely enhance customer value proposition.
  2. Thom Wyatt, Managing Director – According to Thom, the US unemployment has led for intensified talent search. The company’s work role will help identify talents that become a person’s identity. Employees require diversified stats, purpose, value and social responsibility metrics to provide the cultural glue for a workforce.
  3. Leesa Wytock, Senior Director (Experience) – Leesa stresses the importance of shift to digital experiences focusing on empathy. The trend shifts from delivery platforms like AI, chat bots, VR experiences to more emotional and interactive impact. The brand employees will experience elevation of employee training, onboarding experience and varied manners in which they will be empowered to be the frontrunners for brands as the Brand Ambassadors.
  4. Brian Rafferty, Global Director (Business Analytics & Insights) – The emerging disruptive brands will move their focus from traditional processes to examine how they can evolve and grow their brand valuation. With the business price wars, the companies are targeting innovative approaches to capture loyalty.
  5. Christian Turner, Global Director (Naming) – According to Turner, as technology is rapidly moving and the global perception of having lost the human touch will keep driving  naming trend. The main question that will haunt brands is how human or how artificial we want our technologies to be?
  6. Maria Boos, Group Director (Simplification) – Maria shares her view on real time messaging platforms like Slack, these platforms will completely change the way we collaborate and share ideas. It will enhance greater collaboration amongst interdisciplinary groups and multiple locations. The use of Slack messaging platform will help reduce the dependency on email communications.
  7. Lauren Thebault, Director (Activation) – as the tools to branding keep becoming outdated, there is going to be growing importance for creating opportunities that will facilitate quick absorption of content through seamless engagement.

The Internet trends keep changing and thus the technologies. For a marketer, it is highly important to follow best practices for profitable business.

 

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