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Effective Email Marketing tips for Ecommerce

Effective Email Marketing tips for Ecommerce


If you are running an Ecommerce business, we sure know that you are looking for varied strategies that will help boost your business growth. Email Marketing is one component of your Ecommerce strategy that helps to get good number of conversions. Ideally, there are several options that help to grow your Ecommerce business online by the means of social media, Content Marketing, SEO and others. Email Marketing is one of the best means when it comes to creating customer engagement and build brand loyalty. According to a recent study, 33% of consumers have reported that emails are main motivators to shopping online. Given below are few of the Email Marketing tips that can give good effective results:

    1. Offering Subscription incentive and welcome series emails

A smart marketer will absolutely know the importance of email lists. You can offer your subscribers some incentive by giving them offer coupons, discounts on the products they buy for subscribing in your email lists. After they subscribe to your list, it is now time to send them your first welcome email, followed by a series of emails. With the first email, the primary objective is to form a brand impression. The second email can be sent to build a brand identity and the third email should be targeted towards getting conversions.

    1. Make your subject line attractive by including FOMO (Fear of Missing Out)

Subject line is the most important since it’s the first thing a viewer sees after signing in, in their email accounts. You can grab user’s attention by creating curiosity in subject line. The use of FOMO that is Fear of Missing Out makes use of the phrases like “don’t miss out”, “last chance to grab” creates a sense of urgency amongst the users.

    1. Engagement and Personalization in your emails

Make your email engaging by creating stories, after all people love reading stories. Your email should be entertaining and should sound natural when readers are reading them. Customize your email to suit the requirements of your users, simply making use of first name encourages a deeper connection and helps subscribers to have trust on the brand.

    1. Ask customers feedback and give them something valuable

Your customers are special to you, give them something valuable by sending vouchers and discount off. The study states that almost 34% redeem the vouchers sent to them. Ask customers their valuable feedback, what they are looking for and if, is there anything missing and how would they want brand to serve them better.

    1. Strong Call-to-Action plan

Be very precise and straight in your message, include actionable CTA that stands out and create a sense of urgency in your message. Use words like “Today”, “now”, “Free”, etc that will motivate them enough to take some action.

    1. Wake-up inactive subscribers

Your email lists may look pretty much longer but there may be inactive subscribers too, to get them back send them personalized email that will reactivate communication. As Neil patel suggests in his infographic, “sending emails to people who are opening them and the people who are not opening, put them in re-engagement campaign to make them active”.

    1. Personal email for Cart Abandonment

People often leave their online shopping carts that they had picked items and placed it in their carts, brands need to play with strategies to gain the customer back and push them into finishing the purchase. A cart abandonment email can surely help to recover the lost sales. The brands may include discounted coupon on the product they had selected or offer a coupon that they can utilize if they complete the purchase.

    1. Integration of Social media channels in your email campaigns

Social media is very wide and infinite; use this benefit to pump up your email marketing campaign. Include social media links in your emails where the users can directly get onto your landing page or whatever product pages you want to direct them to.

    1. Subscription options

People get more frustrated with the amount of emails they keep getting from brands, you can use a smarter side to this by giving your customers chance to make their own selection. this will not only reduce unsubscribe rate but also your customers will appreciate you. Include in your emails, a preference center where users have control over email frequency, update information, change the content and even unsubscribe.

Guide to Email Marketing Metrics

Guide to Email Marketing Metrics


Email success is of great importance when it comes to attaining Marketing successes. Once, we have a basic understanding of marketing metrics, understanding email marketing is not of a very big issue. There are different variations to it some are used for ad campaigns or on-site performance metrics. Given below are few of the guidelines to optimize your email campaigns and newsletter program:

  1. Email list growth – The email list sizes are of prime importance since it highly advocates what would be the percentage of open rates. If your email size is large, you would see more users who may open your emails but then there are other groups of people who are less passionate about your brand. In similar case, when you have smaller email list, people are very passionate about your brand hence you may see a higher open rates and click through rates. This gives higher user engagements rates. So, you can determine the success and failure of your email marketing campaign through the list size and the type of the users placed on the list.
  2. Delivery Rates – Email Deliverability rate is the number of the emails that were actually delivered to the recipients, this list may also include emails that ended up in spam or junk folders. The total email delivered and bounce backs will tell you the number of bad addresses you have had in your list. Email lists that are prepared in-house giving low deliverable rate may mean there is improper data fed in the system and need some immediate attention.
  3. Open Rate – Email Open rates signifies the total success rate of your email success metrics, this needs a proper monitoring to help you optimize your email campaign. Open rates of Emails are nothing but the percentage of people who received and opened your email. This is the very step for achieving email marketing campaign success. It is very critical information that determines further evaluation and steps to improve on marketing campaigns.
  4. Click-Through rates – These are the actual clicks from emails to websites or landing pages. The basic motive for brands to arrange for any clicks on emails are to get conversions and monetize the transaction. The clicks through rates are representation that people open the email and clicked the links.
  5. Conversion Rate – Conversion rate is an important metric determining overall email marketing success rate. This shows how much revenue is generated from total number of clicks and how many registered on your website. General email marketing platforms like Comm100 tracks the deliverability rate, open rate and click through rates, conversion tracking however need to accommodate through internal settings.

Email Marketing successes are determined by the above key metrics that delivers important analysis in forming further marketing strategies. Each of the these key metrics help to form a standard representation about how the email campaigns are performing.

3 most important things to know about Email Marketing and AI

3 most important things to know about Email Marketing and AI


Artificial Intelligence (AI) is one of the most important topics when it comes to technological developments. AI may seem like just another tech waiting to get implemented although there are some hidden aspects to it. Many organizations have already implemented AI into their working systems and getting good results from it. The buzz surrounding the AIs gives you a glimpse of how huge technological changes are going to impact businesses globally. Let us discuss some internal aspects to the AI tech that people so profoundly know it but do not speak openly:

    1. Marketers are not really ready for AI Step ahead yet!

Artificial Intelligence thoroughly relies on customer data across all devices and channels to understand the user behavior. The user data has the ability to determine what millions of potential customers want even before them knowing it themselves. These insights are merely helpful to get integrated data. A lot of data is available with marketers today but most of these data are unorganized and lags segmentations. The very first step to move towards getting ready for AI is to organize and integrate the data. For that, you require a clean current data that encompasses the information that is gathered at customer touchpoints. Centralizing customer data is another big step to organize big data; the data can be segmented through different departments, vendors and systems. The organized processes will help to set you apart from your competitors and helps you take advantage of AI’s potential.

Marketers need a better foundation that helps to evaluate what AI applications are used for and when is the best time to use them.

    1. AI powered Email Marketing won’t show big leaps

AI has created a lot of buzz amongst marketers and it feels that AI has literally given the solution for every problem. Email Marketing is the best option preferred across different channels and age groups by 2:1 ratio. According to DMA’s 2016 Consumer Email Tracker, 80% of consumers state that less than half of the emails they receive are relevant or interesting.

For starting Personalization in Email Marketing following are the steps –

      • Check how often the customers want to be emailed and if they would like be contacted for any specific products or events
      • Creating customer segments that helps to deliver personal touch
      • Sending Welcome Emails, Thank You and Birthday Emails
      • Emailing your customers when they abandon their shopping carts
      • Reminding them about events, offers and sales

The above things are easy to set up and with regular process; it helps to improve the performance. Make use of automated email tools, the AI idea cannot be achieved with one big step but by taking small baby steps.

    1. Businesses already have AI type Email Marketing Capability

Talking of AI, it’s a simple fact that they are already being used today in Email Marketing. Emails uses send time optimization that uses analytics to check on engagement history that predicts the best time to send emails to individuals. Optimizing your send time becomes pretty simpler with automated campaigns and it starts as soon as you hit the “send” button. The recipients receive emails at specific time of the day that works best for the brands.

Artificial Intelligence use email tools that make use of language algorithms to create strong subject lines, calls to action and body copy. The Analytics information evaluates hundreds of sentiments, emotions and phrases, AI predict the language that will best increase engagement and reflect the brand voice.

AI will be beneficial for fast track sales by giving customized messages to people who are aware and ready to buy. The businesses will be able to aggregate insights across multiple data sources that helps identify potential customers based on purchases they have made from other companies. The best means for using AIs are to prepare your data, perfect the basics and make use of the best tools available. Moreover, you will find that AI provides same strategies that marketers have always used.

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Top 4 benefits of Email Marketing for Small Businesses

Top 4 benefits of Email Marketing for Small Businesses


Email Marketing is evolving time and again with its different strategies and tactics. Often, small businesses are always vouching for new customers while the existing ones are kept behind. Eventually, small businesses make use of different email marketing campaigns that help in influencing their existing clients.

There are a number of reasons why Email Marketing offers the best benefits especially to small businesses. The top reason why it is popular is because it is an economical form of marketing and it compliments business model of any size. Usually, smaller businesses are more prominent in giving quality services compared to bigger organizations. People tend to view their work as genuine and worthy and hence they are willing to provide email details to the vendors.

Given below are some reasons why small businesses should undoubtedly go for Email Marketing:

  1. Its Affordable

Small businesses usually have small ideas that make them very special. They create special offers, reminders and promotions for their customers in printed paper formats. The email formats of the same is quicker and simpler that helps to save on the print and postage expenditure. Email expenditure is negligible expense as compared to printing papers. Emails are faster and the blank templates can be created for the same. A user can use the template by populating it, except for initial costing, emails run on minimum expenses.

Smaller businesses can save a lot of money and time by successfully running email campaigns and it is unaffected by increase or decrease in the staff.

  1. Used for providing Important Data

Email marketing helps to target right audiences, it provides special tools that help to analyze and measure the responses accurately. Small businesses can collect important data such as open rates, clicked links and conversion details through email marketing campaigns.

  1. Emails are Quick

Emails are one of the fastest modes of communications; the brands can get responses from customers within a time span of 1 to 3 days. Emails also allow providing instant replies and answering to customer queries.

  1. Emails are convenient

Emails marketing allows you to place the links of products and services at the most prominent places of emails sent to the users. Email marketing allows updating email list quickly and helps to enable the comments, queries and feedback.

Emails are a good means to market for small businesses, they offer good benefits compared to other email marketing campaigns.


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