Artificial Intelligence (AI) is one of the most important topics when it comes to technological developments. AI may seem like just another tech waiting to get implemented although there are some hidden aspects to it. Many organizations have already implemented AI into their working systems and getting good results from it. The buzz surrounding the AIs gives you a glimpse of how huge technological changes are going to impact businesses globally. Let us discuss some internal aspects to the AI tech that people so profoundly know it but do not speak openly:
- Marketers are not really ready for AI Step ahead yet!
Artificial Intelligence thoroughly relies on customer data across all devices and channels to understand the user behavior. The user data has the ability to determine what millions of potential customers want even before them knowing it themselves. These insights are merely helpful to get integrated data. A lot of data is available with marketers today but most of these data are unorganized and lags segmentations. The very first step to move towards getting ready for AI is to organize and integrate the data. For that, you require a clean current data that encompasses the information that is gathered at customer touchpoints. Centralizing customer data is another big step to organize big data; the data can be segmented through different departments, vendors and systems. The organized processes will help to set you apart from your competitors and helps you take advantage of AI’s potential.
Marketers need a better foundation that helps to evaluate what AI applications are used for and when is the best time to use them.
- AI powered Email Marketing won’t show big leaps
AI has created a lot of buzz amongst marketers and it feels that AI has literally given the solution for every problem. Email Marketing is the best option preferred across different channels and age groups by 2:1 ratio. According to DMA’s 2016 Consumer Email Tracker, 80% of consumers state that less than half of the emails they receive are relevant or interesting.
For starting Personalization in Email Marketing following are the steps –
- Check how often the customers want to be emailed and if they would like be contacted for any specific products or events
- Creating customer segments that helps to deliver personal touch
- Sending Welcome Emails, Thank You and Birthday Emails
- Emailing your customers when they abandon their shopping carts
- Reminding them about events, offers and sales
The above things are easy to set up and with regular process; it helps to improve the performance. Make use of automated email tools, the AI idea cannot be achieved with one big step but by taking small baby steps.
- Businesses already have AI type Email Marketing Capability
Talking of AI, it’s a simple fact that they are already being used today in Email Marketing. Emails uses send time optimization that uses analytics to check on engagement history that predicts the best time to send emails to individuals. Optimizing your send time becomes pretty simpler with automated campaigns and it starts as soon as you hit the “send” button. The recipients receive emails at specific time of the day that works best for the brands.
Artificial Intelligence use email tools that make use of language algorithms to create strong subject lines, calls to action and body copy. The Analytics information evaluates hundreds of sentiments, emotions and phrases, AI predict the language that will best increase engagement and reflect the brand voice.
AI will be beneficial for fast track sales by giving customized messages to people who are aware and ready to buy. The businesses will be able to aggregate insights across multiple data sources that helps identify potential customers based on purchases they have made from other companies. The best means for using AIs are to prepare your data, perfect the basics and make use of the best tools available. Moreover, you will find that AI provides same strategies that marketers have always used.
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