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Essential Channels for B2B Ecommerce Growth

Essential Channels for B2B Ecommerce Growth

Categories
Ecommerce Shopify Shopify B2B

In the rapidly evolving landscape of B2B ecommerce, identifying and leveraging the right channels is essential for driving growth. By understanding where your target audience spends their time and how they prefer to engage, you can maximize your reach and impact in the digital marketplace.

  • Understanding Your Audience:
    Before diving into channel selection, it’s crucial to develop a deep understanding of your target audience. Who are they? What are their preferences and pain points? By creating detailed buyer personas, you can gain insights into their buying journey and identify the channels they are most likely to engage with.
  • Developing Buyer Personas:
    Start by developing comprehensive buyer personas that outline the demographics, behaviors, and preferences of your target audience. Where do they search for product information? Which retailers do they frequent? Understanding these patterns will help you tailor your channel strategy to meet their needs effectively.
  • Leveraging Strategic Partnerships:
    Strategic partnerships can be powerful drivers of growth in B2B ecommerce. By aligning with complementary brands and retailers, you can expand your reach and tap into new customer segments. Look for opportunities to collaborate with partners who share your target audience and values, allowing you to amplify your brand’s visibility and credibility.
  • Case Study: ELAVI’s Success Story:
    ELAVI’s B2B and wholesale channels serve as a testament to the power of strategic partnerships. By forging alliances with retailers like Lululemon and Equinox cafés, ELAVI has been able to reach new audiences and drive brand discovery. These alternate channels not only drive sales but also provide opportunities for brand exposure and customer engagement.

As you navigate the complex landscape of B2B ecommerce, identifying and leveraging essential channels is key to driving growth and success. By understanding your audience, developing strategic partnerships, and tapping into alternate distribution channels, you can position your business for long-term success in the digital marketplace.

Read Next: From Startup to Scale-up: Building Your B2B Ecommerce Empire

Shopify B2B Basics: Your How-To Guide for Digital Wholesale Success

Shopify B2B Basics: Your How-To Guide for Digital Wholesale Success

Categories
Ecommerce Shopify Shopify B2B

Introduction:

Imagine navigating B2B transactions as effortlessly as browsing an online store. With Shopify B2B, this becomes a reality, not just an aspiration. Designed specifically for wholesalers and manufacturers, Shopify B2B is revolutionizing e-commerce, making complex business transactions seamless and intuitive. Let’s explore how this platform is reshaping the B2B landscape, making it a game-changer for your business.

  • Understanding Shopify B2B

At its core, Shopify B2B caters to the unique needs of business-to-business transactions. It supports the intricate relationships and agreements typical in wholesale environments, offering a robust solution for today’s digital sales demands.

  • The Evolution of B2B eCommerce with Shopify

Gone are the days of face-to-face dealings and paper catalogs. Shopify B2B introduces an intuitive online storefront, blending ease and power to manage wholesale operations effectively. As a Shopify Plus Partner, businesses gain access to premium features and support, ensuring scalability and adaptability in the dynamic online market.

  • The Role of Shopify Plus Developers

Shopify Plus Developers are the architects of your B2B platform. Their expertise in crafting custom solutions and integrating complex applications is vital for a site that meets the specific needs of B2B sellers and buyers.

  • The Art of Shopify eCommerce Design

A skilled Shopify ecommerce designer is crucial in creating a digital space that is not only visually appealing but also efficient and user-friendly for business buyers. This attention to design significantly impacts the effectiveness of customer interactions with your store.

  • Why Shopify B2B Stands Out

Shopify B2B excels with features like custom pricing, allowing for volume-based discounts and negotiated prices. Private storefronts offer exclusive shopping experiences, enhancing security and exclusivity. Additionally, the platform navigates the complexities of B2B payments by supporting various methods, all while maintaining transaction security.

In Conclusion

Shopify B2B goes beyond mere transactions; it fosters lasting business relationships and trust. With the backing of Shopify Plus and the creativity of expert designers, any B2B business can thrive digitally. The platform’s comprehensive features make it an ideal choice for enhancing wholesale operations and establishing a robust digital presence.

Top 5 Fashion Ecommerce Brands Redefining Online Shopping

Top 5 Fashion Ecommerce Brands Redefining Online Shopping

Categories
Ecommerce Fashion & Lifestyle

The fashion ecommerce landscape is ever-evolving, with brands constantly pushing the boundaries of what’s possible in online shopping. In 2023, we are witnessing a slew of innovative trends, including personalized customer journeys, a strong focus on sustainability, the rise of social commerce, and the enduring appeal of in-person shopping experiences. Amid these changes, one thing remains constant: the global fashion ecommerce industry is on a relentless growth trajectory, with projected sales surpassing $1.2 trillion by 2027. This makes it an exciting time to be a part of the fashion ecommerce world.

In this blog, we’ll explore five fashion ecommerce brands that stand out as trailblazers in the industry, each redefining the shopping experience for consumers around the globe.

1. Tecovas: Crafting Cowboy Chic

Tecovas

Tecovas is a brand that has mastered the art of delivering handmade western boots and accessories with a commitment to quality, comfort, fit, and style. What sets Tecovas apart is not just its exceptional products but also its immersive online shopping experience. The website is a visual delight, immersing visitors in the cowboy lifestyle. Rustic colours, bold messages of confidence, and rich visuals permeate every corner of the site. Tecovas seamlessly combines lifestyle photography, a style fit quiz, a blog, and the brand’s captivating story to create a unique and engaging shopping journey.

2. Peepers: A Vision of Eyewear Excellence

Peepers

Peepers is your go-to destination for eyeglasses, including reading glasses, sunglasses, and blue light glasses. What truly distinguishes Peepers is its remarkable range of options, allowing customers to express their unique style. The website’s user-friendly features include filters for shapes, widths, and materials, ensuring that customers can easily find eyewear that suits them. Close-up product images, model videos, detailed measurements, and a virtual try-on feature provide customers with all the information they need to make confident purchases.

3. Petal & Pup: Elevating Everyday Elegance

Women-s-Clothing-Fashion-Online

Petal & Pup, an Australian apparel brand for women, offers a wide range of stylish and affordable fashion pieces. Shopping for quality, lasting pieces online can be a challenge, but Petal & Pup addresses this by providing detailed product descriptions, measurements of models, and a fit finder quiz. Customer reviews, categorized by aspects like fit and quality, further assist shoppers in making informed choices. Petal & Pup understands the importance of helping customers find products that match their style and body type, making it a standout in the ecommerce fashion world.

4. Gymshark: Winning with Influencers

Gymshark

Gymshark has achieved massive success in recent years by partnering with fitness influencers. The company’s influencers, now known as “Gymshark athletes,” have helped to create a strong and loyal community around the brand. Gymshark also uses social media to connect with its target audience and hosts regular live events, such as LiftLA, which give its fans the opportunity to meet their favourite influencers and learn more about the brand. Gymshark’s success is a testament to the power of influencer marketing and social media engagement.

5. UNTUCKit: The Perfect Fit, Every Time

UNTUCKit has revolutionized casual menswear with shirts designed to be worn untucked. What sets UNTUCKit apart is its personalized shopping journey. Customers can create shopping accounts that store their measurements and preferences. By answering a few questions, customers receive fit recommendations tailored to their unique shape and style. The website then effortlessly lists all available shirts in the recommended size and fit, streamlining the shopping process. UNTUCKit’s dedication to providing the perfect fit has made it a standout in the world of fashion ecommerce.

In conclusion, these five fashion ecommerce websites are at the forefront of redefining the shopping experience. They understand the importance of engaging visuals, user-friendly features, and personalized customer journeys. As the fashion industry continues to evolve, these brands serve as inspiring examples of how ecommerce can deliver both style and substance, making online shopping an enjoyable and satisfying experience.

5 Bеauty Ecommеrcе Brands That Arе Worth Chеcking Out

5 Bеauty Ecommеrcе Brands That Arе Worth Chеcking Out

Categories
Beauty & Cosmetic Ecommerce Shopify

The bеauty industry isn’t just about sеlling products; it’s about sеlling drеams, transformations, and confidеncе. Ovеr thе yеars, this sеctor has sееn immеnsе growth, bеcoming a powеrhousе in thе rеtail world. With advances in technology and shifts in consumеr behaviour, bеauty brands have movеd rapidly into thе е-commеrcе spacе, finding new ways to еngagе customеrs and stand out in a crowdеd markеt.

Today, the global bеauty industry is booming, and it’s prеdictеd to kееp growing. Expеrts еstimatе that by 2026, we are looking at a markеt value of nеarly $716 billion. That’s a lot of lipstick, skincarе, and fragrancеs!

So, what’s driving this unstoppablе growth? A lot of it comes from online shopping. Pеoplе lovе thе convеniеncе, choicе, and fun of buying bеauty products onlinе. And somе wеbsitеs arе doing it еxcеptionally wеll. Lеt’s talk about fivе bеauty е-commеrcе wеbsitеs that arе nailing it and sее what lеssons thеy can sharе.

1. Glossiеr: Rеdеfining bеauty norms

Ovеrviеw:
Glossiеr, founded by Emily Wеiss, is more than just a bеauty brand; it’s a movеmеnt. Known for its minimalist yеt chic approach to skincarе and makеup, Glossiеr has amassеd a cult following. Thеir clеan, usеr-friеndly е-commеrcе storе pеrfеctly complеmеnts thеir brand еthos.

Why thеy’rе at thе top:
Glossiеr’s succеss can be attributed to its commitmеnt to customеr еngagеmеnt and inclusivity. Thеy prioritizе customеr fееdback and havе built a community around thеir products. Thеir е-commеrcе storе rеflеcts this еthos by offеring an intuitivе and pеrsonalizеd shopping еxpеriеncе.

2. Fеnty Bеauty: Inclusivity at its bеst

Ovеrviеw:
Rihanna’s Fеnty Bеauty shook the bеauty industry by еmbracing diversity and inclusivity. Thеy offеr an imprеssivе rangе of shadеs for all skin tonеs, and thеir е-commеrcе storе is an еxtеnsion of this philosophy.

Why thеy’rе at thе top:
Fеnty Bеauty’s succеss is groundеd in its ability to connеct with a divеrsе audiеncе. Thеir onlinе storе is slееk, usеr-friеndly, and еmphasizеs product divеrsity. Thеy’vе sеt a nеw standard for inclusivity within thе bеauty industry.

3. Kyliе Cosmеtics: Influеncеr powеrhousе

Ovеrviеw:
Kyliе Jеnnеr’s cosmеtics brand lеvеragеs hеr massivе social mеdia following to drivе salеs. Thеir е-commеrcе storе is dеsignеd to maximizе convеrsions and providе a sеamlеss shopping еxpеriеncе.

Why thеy’rе at thе top:
Kyliе Cosmеtics thrivеs on influеncеr markеting and dirеct-to-consumеr salеs. Thеir onlinе storе allows thеm to swiftly adapt to trеnds, launch nеw products, and maintain a strong onlinе prеsеncе.

4. Hismilе: Tееth whitеning innovation

Ovеrviеw:
Hismilе has bеcomе a lеadеr in tееth whitеning solutions. Thеir е-commеrcе storе is dеsignеd to showcasе thеir innovativе products and makе purchasing еasy for customers.

Why thеy’rе at thе top:
Hismilе’s succеss liеs in its commitmеnt to еffеctivе tееth whitеning and customеr convеniеncе. Thеir onlinе storе providеs a usеr-friеndly shopping еxpеriеncе and promotеs thе bеnеfits of thеir products.

5. Bеard & Bladе: Grooming for mеn

Ovеrviеw:
Bеard & Bladе is a go-to dеstination for mеn’s grooming products. Thеir е-commеrcе storе catеrs to thе modеrn man’s grooming nееds with a widе rangе of products.

Why thеy’rе at thе top:
Bеard & Bladе’s succеss is built on thеir undеrstanding of thе malе grooming markеt. Thеir onlinе storе is organizеd, informativе, and tailorеd to mееt thе uniquе nееds of thеir customеrs.

Stay on Top of thе Bеauty Industry
The bеauty industry is dynamic and еvеr-еvolving, and thеsе top 5 bеauty е-commеrcе brands have shown us that innovation, customеr-cеntricity, and a strong onlinе prеsеncе arе kеy to succеss. From clеan products and protеcting thе planеt to еducating customеrs and hеlping thеm fееl good about thеir bodiеs and thе products thеy put on thеm, usе thеsе bеauty е-commеrcе brands and onlinе storеs to inspirе your nеxt movе. Bеauty is pеrsonal, so makе surе your customеr journey is too. As thе bеauty industry continues to flourish, it’s crucial to stay agilе, stay authеntic, and stay on top of thе latеst trеnds to thrivе in this vibrant markеt.

Shopify’s New One-Page Checkout: Making Online Shopping Easier

Shopify’s New One-Page Checkout: Making Online Shopping Easier

Categories
Ecommerce Shopify

Today’s fast-paced world requires both consumers and online businesses to have a smooth and efficient online shopping experience. With One-Page Checkout, Shopify has introduced a new feature that’s causing quite a buzz.

So what is Shopify’s One-Page Checkout? And how can you make it work for your online store? Let’s get started.

The traditional online checkout process often involves several pages, which ask customers to fill out their details step by step. As if you are taking a long route to your destination. Using One-Page Checkout simplifies this process. That’s the beauty of it – no unnecessary detours.

Why it matters.

  1. Speed and Convenience: Customers can check out in record time on one page. No more navigating endless forms.
  2. User-friendly design: The One-Page Checkout features a simple, user-friendly design. You’ll find it intuitive and easy to use if you’re a first-time shopper.
  3. Customization: Shopify’s One-Page Checkout can be customized to match the brand’s style. It’s like tailoring your shopping experience to suit your needs.
  4. Seamless integration: Adding this feature to your existing Shopify store is a piece of cake. With us, you won’t miss a beat.

Benefits for Your Business

Here are a few ways Shopify’s One-Page Checkout can benefit your online business:

  1. Reduced Cart Abandonment: Customers are less likely to abandon their carts when the checkout process is simplified. It’s like providing a clear and easy purchase path.
  2. Higher conversion rates: A streamlined checkout leads to more sales and more orders completed. Boost your bottom line by doing this.
  3. Happy Customers: A happy customer is more likely to return and recommend your business. With One-Page Checkout, shopping is simple and straightforward.
  4. Valuable Insights: By using a single-page format, businesses can gain valuable insight into customer behavior. As a result, future improvements will be easier to navigate.
  5. Stay competitive: E-commerce success depends on staying one step ahead of your competitors. By offering an efficient and modern checkout process, your business can stand out and attract more customers.

To conclude,

One-Page Checkout by Shopify is a game-changer for e-commerce businesses. This simplifies the shopping experience, reduces cart abandonment, and keeps customers happy. With this innovative feature, your online store can remain competitive and thrive in the dynamic world of e-commerce. Experience Shopify’s One-Page Checkout’s positive impact on your business today. The modern way to shop online.

So there you go – a comprehensive breakdown of the One-Page Checkout on Shopify. One page at a time, we simplify and improve the online shopping journey. Happy selling!

Get Started with One-Page Checkout Now

Exploring the Beauty E-commerce Landscape in India

Exploring the Beauty E-commerce Landscape in India

Categories
Beauty & Cosmetic Ecommerce

The beauty industry has witnessed a remarkable transformation with the rapid growth of e-commerce in recent years. As consumers increasingly turn to online platforms for their beauty needs, the e-commerce landscape in India has become a thriving arena for beauty brands and retailers alike. In this article, we delve into the fascinating world of beauty e-commerce and explore the key insights driving its growth and success.

 

  • Beauty eCommerce in India:

    The beauty e-commerce market in India is projected to reach a staggering $6 billion by 2025, driven by a surge in online shopping habits and digital adoption. This remarkable growth opens up a world of opportunities for beauty brands to harness the potential of ecommerce and reach a vast audience of digitally savvy consumers.

 

  • Factors Fueling Beauty Ecommerce Growth:

    Several factors have contributed to the rapid growth of beauty ecommerce in India. The rise of Direct-to-Consumer (D2C) brands has disrupted traditional distribution channels, allowing beauty businesses to connect directly with consumers and build strong brand loyalty. Additionally, influencer marketing has emerged as a powerful tool for driving brand awareness and engagement in the beauty space. Furthermore, evolving consumer behaviour, influenced by technology and changing lifestyles, has fueled the demand for convenient and personalized shopping experiences.

 

  • Beauty Ecommerce Trends:

    Consumers now seek more than just beauty products; they desire a holistic shopping experience that aligns with their values. Inclusivity, cruelty-free products, and personalization have emerged as pivotal trends in beauty ecommerce. Brands that embrace diversity and cater to individual preferences are resonating with consumers, gaining trust, and fostering brand loyalty.

 

  • Challenges Faced by Beauty Brands:

    While the beauty ecommerce market presents immense opportunities, it is not without its challenges. Heightened competition among beauty brands necessitates differentiation through unique value propositions and customer-centric strategies. Moreover, the rising cost of customer acquisition and retaining brand loyalty in a competitive market demand innovative approaches to stand out from the crowd.

 

  • Insights for Success:

    Amidst the ever-evolving landscape, beauty brands can find success by tapping into the preferences of their target audience. Vegan, cruelty-free, and inclusive products are set to dominate the market, reflecting the growing consciousness of consumers towards ethical and sustainable choices. Personalization, both in product offerings and shopping experiences, will be a key differentiator for brands aiming to capture the hearts of consumers. Furthermore, leveraging influencer marketing and loyalty programs as organic gateways can foster genuine customer connections and drive long-term growth.

 

  • Binary: Your Ecommerce Beauty Expert:

    As the beauty ecommerce landscape continues to flourish, partnering with a trusted ecommerce expert can be a game-changer for beauty brands seeking to maximize their online presence. At Binary, we are dedicated to empowering ecommerce businesses to unlock their full potential. With our extensive experience and in-depth knowledge, we offer tailored solutions to help beauty brands thrive in the competitive online market.

 

The future of beauty ecommerce in India is bright, with vast opportunities for brands that embrace innovation, consumer preferences, and sustainable practices. As we navigate this dynamic landscape, understanding the key insights and trends will be crucial for beauty brands to succeed and make a lasting impact in the hearts of their customers.

 

Connect with us today and embark on a transformative journey to elevate your beauty ecommerce business. Together, let’s unlock the limitless possibilities in the thriving world of eCommerce

4 Key Reasons to Sell On Amazon

4 Key Reasons to Sell On Amazon

Categories
Ecommerce

1. Shoppers Often Begin Their Search on Amazon

A recent study by BloomReach stated that shoppers are twice as likely to start product research on Amazon than Google. As this trend continues, it’s inevitable that customers will search for your product on Amazon, whether you decide to sell on its marketplace or not. Nearly 9 out of 10 customers check Amazon even if they find a product they want directly on a retailer’s site. I have seen dozens of instances where selling on Amazon led to growth on branded sites. We’ve all been there: just before purchasing an item we pull out our phones to check the reviews on Amazon.

2. Amazon is a Great Additional Sales Channel

While conventional wisdom is that you should focus solely on a “direct” relationship with your customer, and mitigate reliance on retailers generating most of your revenue, as discussed, Amazon is a great sales channel to utilize in addition to your own Shopify site. Chapter 2 The Opportunity in Marketplaces 6 Often the worry is that Amazon will cannibalize all of your sales but the reality is that you can often maintain a healthy branded website in addition to Amazon. If done correctly, Amazon can become a great complement to your Shopify business very quickly.

3. Amazon Can Help Shoppers Discover Your Brand

Amazon can help build a sales funnel of potential customers who can eventually shop on your branded site. Many successful brands have launched on Amazon, and eventually get customers to purchase the same or additional items on their own site. For example, Casper Mattress has healthy reviews on Amazon but has almost 9x more reviews on their own site. The positive reviews on Amazon give Casper strong credibility for those considering buying on Casper’s site, and it also helps Amazon customers discover Casper’s recommended products. Additionally, there are several value-added services offered on Casper.com that can win over customers from purchasing on Amazon.

4. Amazon is an Open Marketplace

If you don’t create a listing for your brand on Amazon, then be prepared that a third-party seller can create it. Should you trust an unknown party to manage the content, pricing, and exchange with customers on behalf of your brand? I assume most of you are shaking your head saying “no”, and with good reason. For example, below are customer complaints about a Shark Tank product being sold by a third party seller with no affiliation to the brand, and with a list price nearly 3x the price on the brand’s store.

Flipkart to shut down Ebay India

Flipkart to shut down Ebay India

Categories
Ecommerce

Ebay.in was one of the first ecommerce giants of the country. It was launched back in 2004. However, it couldn’t hit off the roof with the coming of Amazon and Flipkart; life will come a full circle when Ebay.in closes operations on August 14.

With Walmart’s biggest ever $16 Billion investment for 77% stakes in Indian giants Flipkart in May, minor shareholders like Naspers and eBay have sold their holdings in the company and the announcements are a way to move ahead. eBay had acquired 5.44% ownership of Flipkart back in April 2007 after a cash investment of $500 million and selling Ebay.in. Flipkart had acquired $1.4 billion from eBay, Tencent and Microsoft.

With Walmart’s acquisition bringing a fresh infusion of $1.1 billion, eBay plan to launch a new platform which will focus on cross-border trade. They’ll not be in direct competition with Walmart and Flipkart but Amazon who also do cross-border trading with Amazon Global Products Marketplace.

Meanwhile, Flipkart will be launching its new platform for refurbished goods to replace eBay. Flipkart CEO Kalyan Krishnamurthy conveyed the same to all the employeesin an email.

“Based on our learnings at eBay.in, we have built a brand-new value platform launching with refurbished goods – a large market which is predominantly unorganised. As part of this launch, we will be stopping all customer transactions on eBay.in on 14 August, 2018 and transitioning to the new platform,”

“We will keep evolving and bringing newer formats, categories and features which cater to the needs of our value-conscious middle India. The new platform has a different value proposition compared to Flipkart and will cater to a different target audience. We are committed to investing in this independent brand,” he pointed out.

New investments have also opened up doors for Flipkart who are facing stern competition from Amazon in the e-commerce sector. Spreading into an unorganised furbished goods sector is a bold move which could bring unexpected results. Despite facing curbs from the government who are proposing a bill to mandate the e-commerce industry, investments are pouring in for Flipkart and Amazon who have emerged as the leading players in the modern retail sector and marketplace.

Reliance Retail gears up to face Amazon and Flipkart

Reliance Retail gears up to face Amazon and Flipkart

Categories
Ecommerce

Reliance Retail, who have recently step into the online sales of smartphones and electronic appliances such as refrigerators, air conditioners, and televisions with the launch of their new online platform. Smart phones and electronics sales which account for 55 to 60 % of the business in e-commerce have been dominated by Amazon and Flipkart. Reliance Digital plans to rival them using their offline store and smaller Jio stores as fulfilment centres for the online orders and.Reliance Retail has now an incredible reach across more than 5,200 towns and cities, with 8,533 stores.

“The commercial operation has just been launched across India. While this is an omnichannel expansion of Reliance Digital, there will be a dedicated focus on making the online operation successful,” an industry executive was quoted as saying by The Economic Times.Reliance has identified four key pillars to achieve its expansion plans and that includes — augmenting geographical reach, innovating newer store concepts and channels, enhancing customer experience and leveraging technology.

Recently, Reliance Retail reported an over three-fold jump in pre-tax profit of Rs 1,069 crore for the first-quarter ended 30 June, 2018. Revenue from RIL’s organised retail segment during last quarter grew over two-fold to Rs 25,890 crore as against Rs 11,571 crore from the last quarter.

It became the first Indian company to enter the world’s top 200 retail chains to cross $10 billion in sales and rapidly continues to expand in new cities.

In late March, it was reported that Reliance Retail were aiming to raise Rs 4,000 crore via a rights issue to fund their expansion plans. The move is widely seen as the company’s attempt to beat competition from global giants Amazon and Walmart. While a fund raise would help them offer deep discounts and expand their online services, how Amazon and Flipkart cope up with a major emerging competitor would be worthwhile to see.

How customers prefer to shop; online vs In-Store

How customers prefer to shop; online vs In-Store

Categories
Ecommerce

E-Commerce has led to many uprisings and has taken e-retailing to newer heights. Although there has been a major shift from retail buying habits to online buying, larger US consumers still rely on buying from physical stores. According to the reports by eMarketer, an estimated over $5 trillion disposable income of US population is said to be spent on physical store buys by 2020.

Over 85% of those surveyed said that they like to touch and feel the product before they buy; hence they buy it from the stores. It helps them make a purchase decision. A research stated that one-third that is 36% respondents do not like to wait for items to be shipped and 30% like to get advice on product features, services and products they should buy. 90% of consumers stated they would buy items if they receive knowledge based advice from representatives regarding the product.

With millennial generation, we know that shopping online is the norm; the new buying habits are somewhat very similar to earlier generation buying offline. The adult populations of United States heavily rely on physical buying from the stores, states the research done by Walker Sands Communications. The survey was done in March 2017 on 1,662 consumers above 18 years of age. 54% of respondents stated that they would prefer buying from physical stores where as 33% would prefer buying from online shop on computers, 12% prefer mobile device and 1% prefer using voice-controlled devices.

How do

Youngest consumers in the age group of 18-25 and the oldest in the age group 61+ preferred buying in-store compared to online buying.

Percentage

83% respondents stated they bought product from physical store last year, 69% purchased online and got it delivered through regular shipping and 41% purchased online and picked up from the store.

Purchased

80% of consumers stated that they would opt for shop online on the website or an app if they are offered free shipping.

Which of the

Conclusion

Retailers providing high value interactions will give satisfying experiences to customers. Retailers should understand customers’ needs and wants if they want to survive in highly competitive business markets. They should use modern technology to empower their store representatives.

How to Drive Targeted Traffic to Your Online Store

How to Drive Targeted Traffic to Your Online Store

Categories
Ecommerce

It’s all too familiar a story.

You’ve created a beautiful online store and you’re carrying products that you know people will love but the only problem is, no one is coming to your store.

Why is that? There could be several reasons but one of them is probably because you’re not doing a good enough job of actively driving visitors to your site.

In this video, we’ll show you six practical and proven ways, that you can use, to drive traffic to your online store today.

Easily build your online store with Shopify’s ecommerce software. Sign up for your 14 day free trial:

http://goo.gl/vrfy0R

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