In today’s busy world, your customers aren’t always able to visit your local shop or store.A lot of them still like the ease of shopping from home. Recent projections indicate that nearly a quarter of global sales will be conducted electronically by 2023. This shift emphasizes the importance of bringing the in-store experience online, making it crucial for businesses to explore innovative avenues.
What is Live Video Shopping?
Live video shopping reshape the digital connection between customers and e-commerce stores in real-time. This conversational commerce technology allows customers to seamlessly witness and purchase products during a live interaction, providing a dynamic and engaging shopping experience.
Why Video Shopping Matters?
- Increased Sales Potential:
Incorporating live video shopping enables brands to sell products with a personalized touch, mimicking the in-store experience. This approach significantly boosts sales and average order value. For instance, fashion brands can showcase clothing items, answer queries in real-time, and create a more intimate connection with customers.
- Improved Engagement:
Video shopping fosters customer, brand, and agent engagement. The personalized and convenient nature of video interactions creates an online environment that resonates with customers, resulting in a 400% increase in video chat sessions for some businesses.
- Convenience and Personalization:
Providing a convenient and bespoke approach, on-demand video shopping allows brands to tailor the digital customer experience to individual needs. This approach ensures seamless interactions without the need for downloads or third-party software.
- Versatility in Agent Deployment:
A robust video shopping solution allows businesses to deploy both in-store associates and desktop-based agents, offering a multi-faceted approach to online customer communication. This flexibility ensures around-the-clock availability and the ability to cater to diverse customer needs.
- Video Marketing Integration:
Video shopping becomes a powerful marketing tool, enhancing customer engagement and serving as a word-of-mouth marketing strategy. As 86% of businesses utilize online video for marketing, incorporating video interactions becomes the next frontier in customer communication.
- Real-World Examples:
Duroflex, a leading mattress brand, transforms the shopping experience by incorporating real-time video interactions on their website. This innovative approach allows customers to explore mattresses, ask questions, and engage in live chats with agents. The interactive platform provides a unique opportunity for customers to get a hands-on feel for the product while actively participating in the decision-making process. Binary, Ecommerce Experts have played a pivotal role in implementing this feature on Duroflex’s website, enhancing customer engagement and driving sales.