Blenders, a popular eyewear brand selling polarized shades and ski goggles, is a flash sale leader leveraging the power of automation to 10 times sales by instantly switching between flash sales. Blenders used Shopify Plus’ Launchpad to execute two separate site designs: one for its Black Friday flash sale, and another for its new promotion on Cyber Monday:
“When things go live at midnight, you don’t want to have to stay up till midnight to do all these changes,” Blenders CEO Chase Fisher says. “We had our offers switched to go out through Launchpad. We had our themes switched to go out through Launchpad. They pushed everything through successfully.”
