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Unleashing the Power of ChatGPT: The Latest Updates

Unleashing the Power of ChatGPT: The Latest Updates

Categories
Ecommerce

In the ever-evolving landscape of AI-powered tools, ChatGPT stands out as an unstoppable force, consistently bringing innovation and enhancement to your digital interactions. With each update, ChatGPT strives to provide a more seamless, intuitive, and productive experience. Let’s dive into the latest ChatGPT updates that are set to elevate your conversations and interactions.

 

  • PROMPT EXAMPLES: STARTING CONVERSATIONS MADE EASIER

Engaging in a new chat can sometimes be daunting, but with ChatGPT’s latest update, you’ll find it easier than ever to get started. Introducing prompt examples that guide you in initiating conversations effectively. These examples act as your trusted companions, helping you set the tone for meaningful interactions right from the beginning.

 

  • SUGGESTED REPLIES: ENHANCING CONVERSATION CONTINUITY

Maintaining the flow of conversation is key to effective communication. With suggested replies, ChatGPT intuitively assists you by suggesting relevant ways to continue your dialogue. This feature not only saves time but also ensures that your conversations remain dynamic and engaging.

 

  • GPT-4 INTEGRATION FOR PLUS USERS: PERSONALIZED CHAT EXPERIENCES

For our valued ChatGPT Plus users, we’re excited to introduce the integration of GPT-4. Now, ChatGPT remembers your previously selected model, allowing for a more personalized and tailored chat experience. This enhancement brings a new level of continuity to your interactions, making them feel more natural and intuitive.

 

  • UPLOAD FILES FOR IN-DEPTH INSIGHTS

ChatGPT is not just about text-based interactions; it’s about unlocking insights from your data. With the ability to upload multiple files, ChatGPT analyzes your data and generates insightful responses across a variety of documents. This update is designed to empower you with deeper insights, ensuring that no valuable information goes unnoticed.

 

  • STAY LOGGED IN: UNINTERRUPTED PRODUCTIVITY

In response to user feedback, we’re thrilled to announce that ChatGPT now provides a seamless experience with extended login sessions. You’ll no longer face the inconvenience of being logged out every two weeks. This ensures uninterrupted productivity and allows you to focus on what truly matters—your tasks and conversations.

 

  • KEYBOARD SHORTCUTS: A SHORTCUT TO EFFICIENCY

We understand that efficiency is paramount, which is why we’ve introduced keyboard shortcuts to make your ChatGPT experience even more streamlined. By simply using (Ctrl) + Shift + ;, you can effortlessly copy the last code block. Need to access the full list of shortcuts? (Ctrl) + / has got you covered, enhancing your workflow with precision and speed.

 

  • CUSTOM INSTRUCTIONS: YOUR CHAT, YOUR WAY

We believe in providing you with the tools to customize your interactions. With custom instructions, you can now provide specific details to ChatGPT, tailoring your conversations to your unique needs. This update opens up a world of possibilities, ensuring that your interactions are as distinct and individual as you are.

In conclusion, the latest ChatGPT updates underscore our commitment to providing you with a dynamic and powerful AI tool that adapts to your requirements. With prompt examples, suggested replies, GPT-4 integration, file uploads, extended login sessions, keyboard shortcuts, and custom instructions, ChatGPT continues to redefine how we engage with AI-driven conversations. Embrace these updates and unlock a world of possibilities as you explore the limitless potential of ChatGPT.
Are you ready to embark on this exciting journey of seamless and intelligent conversations? ChatGPT is here to make it happen.
Stay engaged, stay connected, and let the conversation flow.

ChatGPT: Where Innovation Meets Interaction

Why Search and SEO is Important ?

Why Search and SEO is Important ?

Categories
Ecommerce

Before we can understand why search is important, we need to take a step back and understand why people search.

 

  • Why People Search?
    In the early days, people searched to find a list of documents that contained the words they typed in. That’s no longer the case.

Today’s searchers search to solve problems, to accomplish tasks, and to “do” something. They might be searching to book a flight, buy something, learn the latest Taylor Swift lyrics, or browse cat photos – but these are all actions. Or, as Gates referred to them, verbs.

When a user starts a search, they’re really starting a journey. Marketers love to talk about something called “the consumer journey.” It’s just a fancy way of referencing a user’s path from the inception of their task to the completion – and most of these journeys start with a search.

The consumer journey has been gradually playing a larger role in search over the last decade. Originally depicted as a funnel wherein users move from awareness to consideration to purchase, this old consumer journey has become outdated (although we still use this model for illustrative purposes and to make persona research easier).

 

  • The Evolution of Search & the Consumer Journey

The modern consumer journey no longer represents a funnel, but looks more like a crazy straw – with various twists and turns representing the various channels, mediums, and devices that users interact with today.

In order to fit this new model, search has had to evolve from simply words on the page to understanding the user intent at each phase of the journey. Search is no longer just about keywords, but has evolved into providing the right content to the right user at the right time in their journey to help them accomplish their task.

For the users, it’s all about the verbs. For search marketers, it’s all about helping the user on their journey (and, ideally, influencing them a bit along the way.)

Sticking with the crazy straw model, today’s consumer journey no longer happens on a single device. Users may start a search on their mobile device, continue researching on their tablet or work laptop, and ultimately purchase from their desktop at home.

Search isn’t just limited to computers or phones. Users can now search from a variety of devices, including watches, smart glasses, bluetooth speaker assistants, and even kitchen appliances. In today’s world, even my fridge has its own Twitter account and search marketers need to be cognizant of how various devices relate to each other and play a part in a user’s search experience.

There’s some healthy debate as to whether this has always been the case, but in today’s always on hyper-connected world, SEO has morphed into what we’ll call “real marketing.”

Gone are the days of hacks, tricks, and attempting to reverse-engineer algorithms.

Today’s SEO focuses on:

• Understanding personas.
• Data-driven insights.
• Content strategy.
• Technical problem-solving.

The 3 Main Tenants of Any Marketing Strategy or Campaign Search touches all three of these areas:

1. Attract.
2. Engage.
3. Convert.

But search concentrates heavily on the first phase: Attract.

“If you build it, they will come” may apply to baseball fields, but it doesn’t work with websites.
It’s no longer enough to have an awesome product. You must actively attract customers via multiple channels and outlets.

This is why, despite some claims to the contrary from clients or design agencies, every webpage is, in fact, an SEO page.

If a webpage is involved in attracting visitors, engaging visitors, or converting them, there should be an important SEO component to that page.

  • The 3 Main Tenants of Any Marketing Strategy or Campaign

    OK, users, journey, search, verbs, got it. Users are important and many of them start with a search, so search is important.

But why is SEO important? Isn’t SEO just a developer thing? I heard there was a plugin for it. Can’t Google and Bing just figure out my website?

We started this story with a Gates quote, but it was Google rather than Microsoft that took the philosophy to heart.

Things like Hummingbird, Panda, Penguin, RankBrain, Mobilegeddon, Possum, Pigeon, entities, and AMP essentially have all been attempts by Google to adapt its search algorithm to move from words to actions, and help users accomplish whatever tasks they may be focused on but they aren’t that simple to understand.

SEO has come a long way from the days of meta data. Sure, there’s

a lot of best practices involved that “should” be covered by the development team or a plugin (or built into a framework cough cough angular, react, I’m looking at you guys) – but often they aren’t.
Today’s websites are more application than they are a website, and applications come with lots of fancy features that don’t always play nicely with search engines (hi again, angular and react.)

  • Good SEO Today

A good SEO can not only focus on content, but also help:

• Navigate through multiple versions of the same page.
• Solve tech issues that render content invisible to search engines.
• With proper server settings.
• Integrate with social media, content, creative, user experience, paid search, or analytics.
• Find ways to speed up your site.

A good SEO professional not only understands the searcher, but the competitive landscape as well. It isn’t enough to just understand the user’s task, search marketers need to understand what other options are in the marketplace, and how they can fill the gap to provide a better solution for the user’s task.

We’ve come a long way from keywords on pages to full-service marketing. SEO pros get to wear multiple hats as they help connect development, information architecture, user experience, content strategy, marketing, social, and paid media teams. It’s a game of give and take all in an attempt to create something that works for search engines and users.

There are plenty of cautionary tales about things as simple sounding as a site redesign or new CMS system causing a site’s traffic to drop or disappear leaving businesses scrambling. The simple fact of the matter is, most website changes these days affect SEO and only by including SEO up front and throughout the project can a business hope to see positive results.

  • So Why Is Search Important?

Search matters because users matter.

As technology continues to evolve, SEOs will constantly deal with new ways of searching, new devices to search on, and new types of searches (like voice search, or searches done by my oven) but the one thing that will remain constant is why people search. The verbs aren’t going away.

One day we might be overrun by AI or upload our consciousness into the singularity – but until then we’ll still need to solve problems and accomplish tasks – and some form of search will always be involved in that.

Top Content Marketing Trends to look out for in 2018

Top Content Marketing Trends to look out for in 2018

Categories

After reading and Experience of last year’s working closely with clients, we have found out that there are two things which very much critical for any Brand to stay on top in 2018

1) Relevant Content Creation as per Customer Persona
2) Mapping or Distributing Content according to Buyer’s Journey

So let’s find it, which are the trends to watch for the year 2018

1) Creation of Niche content

This means if Brands wants to stand out then they have to drill down or have to take deep dive to understand their ideal customers and its behavior. They have to do customer segmentation and deliver the content according to the journey customers are into.

What Brand can do to follow this trend?

So for Exp: If you are targeting Travelers then instead of targeting “Top Travelling Destination” Brand has to be specific on “Top Adventure Vacation for Couples”

Or

A Brand who is into fitness and bodybuilding should explore niche target audience to start with rather than generic. What we suggest by this, instead of targeting Bodybuilding they can identify targets like Bodybuilding for 40+ Dads

2) Adaptation of Voice based search or Content

According to Garner predication, the world is moving to screen less search, recent trends have been seen that younger people have started using voice search on their mobile. It means that your future customers are more likely to use Voice search or Voice Assistant like Google or Apple’s Siri or Amazon’s Alexa.

What Brands can do?

Since there is always a difference between the way we speak the way we type, brands have to adapt to natural language search. Instead of focusing on particular keywords, a brand needs to focus on long tail phrases or answering questions the way Human speak to each other.

Few thing a Brand can do

  • Create more relevant content with long and specific phrases
  • While keeping in mind keywords they have to keep word which speaks to naturally
  • Majority of Voice search is from mobile so have to see content presented very on Mobile devices (Mobile Friendly)
  • For Local “near me” searches, brand has to optimize their content as per local language

3) Smaller but relevant content

It was recommended earlier that if your article is long and having more than 3000 words, it’s more likely be featured on search engines. This is all good if your intention is to rank in SERPs, but remember nowadays social is driving more traffic then lengthy content.

People prefer to consume same content via Videos or Visuals rather than reading them on mobile

What Brands can do?

  • Create Infographic
  • Create Videos related to relevant topics, which can be shared via Social Media Channels easily

4) Change of Influence Marketing

Past all research shows that 90% of people trust on a recommendation by individuals over brands. Even Google trends show steady growth on the influencer marketing YoY basis we are not denying that influencer marketing is one the key areas of the Brand which needs to be addressed while they make their marketing strategy.

But we recommend that instead of aiming for volume, a brand needs to identify influence which has common values and target audience. So key aspect needs to be addressed rather then connecting them only for promotion of Brand or product, a brand needs to collaborate with them for a long-term

What Brands can do?

  • Identify Kep influencer based on Product or objective
  • Create a Campaign directed to that Influencer
  • A Brand can create secondly campaign for influencer to drive awareness
  • Regularly track metrics related to awareness, sales, and Engagement

5) Transparency to Customer

Younger Audience is tired of Push Advertising. They want to associate with Brand which has a transparent approach in terms of communication. So For Exp if the Brand is talking about Organic Food then they want to have more information as well as want to see practically brand guidelines related organic living, health or food

What Brands can do?
A Brand can associate or accredited themselves with some government authority for regulations.
Even Brand release certain research or whitepaper, or do events on a line which they want to position themselves. This way customer directly associates with brand

6) Video will continue rise

Rather than reading large content people prefer to consume video on that natural languages, they can associate them very well. All the content which Brands is creating in form of text should be transferred and convey via video.

What Brand Can do?

A Brand can create Youtube channel where they can explain the feature of products or Application of products or Unboxing and Product demonstration can be done. A video has always been a very interactive form of communication on the internet.

Brand can also cover their events or seminar via Live Video on Facebook or Educate Customer by taking Seminars

Even Interactive Question and Answers Sessions also going to be very helpful

7) Creating and Marketing Content Mapping Buyer Persona

Nowadays cost of acquiring a new customer and retaining them is very vital for Brands. CRM play an important role in retaining existing customers. It becomes necessary for a brand to create a content strategy which engages the audience throughout their life cycle if form email or connecting them to Social media or traditional channels.

Here is what brands can do

  • Creating details buyer persona with their Demographic and Psychographic
  • Mapping the Content around customer Journey and communicating with them on each stage Reach, Action Covert, and Engagement. All stages will require different set of content to be created for customers

That’s all for now

Let us know your feedback on above content marketing trends? Which one do you prefer for your Brand? and Why?

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