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The B2B Ecommerce Platform Guide: Finding Your Perfect Fit

The B2B Ecommerce Platform Guide: Finding Your Perfect Fit

Categories
Ecommerce Shopify Shopify B2B

Did you know that as of 2021, there were over 2,000 different ecommerce platforms available globally, each offering its unique set of features and functions? Choosing the right one for your B2B business is crucial for success.

  • Understanding Your Needs:
    Before diving into the sea of options, it’s essential to understand your business’s specific requirements. Consider factors like your target audience, the scale of your operations, and the type of products or services you offer.
  • Features and Functionalities:
    Every ecommerce platform comes with its own set of features and functionalities. Some offer robust inventory management tools, while others prioritize seamless checkout experiences. Evaluate which features are essential for your business and prioritize them during your search.
  • Scalability and Flexibility:
    s your business grows, so should your ecommerce platform. Look for a solution that can scale with your business and adapt to changing needs. Flexibility is key, allowing you to customize and tailor the platform to suit your unique requirements.
  • Cost Considerations:
    Cost is another critical factor to consider. While some ecommerce platforms offer all-in-one solutions with fixed monthly fees, others operate on a pay-as-you-go model. Compare pricing plans and consider factors like transaction fees, hosting costs, and additional add-ons.
  • User Experience:
    A seamless user experience is vital for driving conversions and retaining customers. Opt for a platform that offers intuitive navigation, mobile responsiveness, and fast loading times. Remember, a clunky or slow website can deter potential buyers.
  • Support and Resources:
    Lastly, consider the level of support and resources provided by the ecommerce platform. Look for platforms that offer comprehensive documentation, tutorials, and dedicated customer support to help you navigate any challenges along the way.Selecting the right ecommerce platform is a critical decision for any B2B business. By understanding your needs, prioritizing essential features, and considering factors like scalability, cost, and user experience, you can find the perfect fit to drive your business forward.
Building Brand Consistency for B2B Ecommerce Success

Building Brand Consistency for B2B Ecommerce Success

Categories
Ecommerce Shopify Shopify B2B

Building a strong brand identity is crucial for success in the competitive landscape of B2B ecommerce. A consistent brand presence not only fosters trust and loyalty but also sets businesses apart from competitors. In this blog, we’ll explore effective strategies to strengthen your B2B brand identity and drive success in ecommerce operations.

  •  Unified Brand Experience:
    For businesses already selling direct-to-consumer (DTC) online, it’s essential to ensure that their B2B ecommerce storefront seamlessly aligns with their existing brand identity. Rather than creating separate identities, businesses should strive for a unified brand experience across all channels. Consistent branding builds brand awareness, fosters customer loyalty, and reinforces trust among B2B buyers.
  •  Integration of DTC and B2B Offerings:
    Attempting to segregate DTC and B2B offerings can be a costly mistake. Instead, businesses should focus on integrating both types of offerings to provide a seamless experience for customers. This integration not only streamlines operations but also enhances the overall customer experience. By maintaining the same brand, website, quality, and service across both channels, businesses can maximize their long-term success.
  • Customer-Centric Approach:
    A customer-centric approach is paramount in building brand consistency. Understanding the needs and preferences of B2B customers allows businesses to tailor their offerings and messaging accordingly. By prioritizing customer satisfaction and delivering value at every touchpoint, businesses can strengthen their brand identity and cultivate lasting relationships with buyers.
  • Quality and Consistency:
    Brand loyalty is built on the pillars of quality and consistency. B2B customers expect a similar experience with a brand across all marketing platforms and channels. Therefore, businesses must maintain high standards of quality and consistency in their products, services, and communications. Consistency reinforces trust and reliability, ultimately contributing to brand loyalty and long-term success.
  • Brand Awareness and Differentiation:
    Effective brand identity strategies also focus on building brand awareness and differentiation. Businesses should strive to create unique value propositions and communicate them effectively to their target audience. By highlighting their brand’s distinct attributes and benefits, businesses can stand out in the crowded B2B marketplace and attract the attention of potential buyers.In the dynamic landscape of B2B ecommerce, building a strong brand identity is essential for success. By prioritizing a unified brand experience, integrating DTC and B2B offerings, adopting a customer-centric approach, maintaining quality and consistency, and focusing on brand awareness and differentiation, businesses can enhance their brand identity and drive success in ecommerce operations.

Read Next: Profitability in B2B Ecommerce: Pricing Strategies for Success

From Startup to Scale-up: Building Your B2B Ecommerce Empire

From Startup to Scale-up: Building Your B2B Ecommerce Empire

Categories
Ecommerce Shopify Shopify B2B

Transitioning from a startup to a scale-up in the space of B2B ecommerce demands strategic planning, focused execution, and a commitment to sustainable growth. While the journey may present challenges, there are proven strategies that can help businesses navigate this transition effectively and achieve lasting success.

1. Start Small, Grow Smart:
In the pursuit of growth, it’s essential to resist the temptation to scale too quickly. Instead, following the advice of Stojo founder and CEO Jurrien Swarts, startups should begin by focusing on smaller, independent retailers. These retailers often offer more flexible terms and provide valuable insights that can inform future expansion efforts.

2. Cultivate Relationships with Independent Retailers:
Independent retailers play a crucial role in the growth journey of B2B ecommerce startups. By forging strong partnerships with these smaller players, businesses can gain access to new markets and benefit from shorter buying cycles. Additionally, the direct feedback received from independent retailers can inform product improvements and refine the overall customer experience.

3. Listen to Customer Feedback:
Customer feedback is a cornerstone of successful growth strategies. By actively listening to the needs and preferences of their customers, startups can tailor their offerings to better meet market demand. This customer-centric approach not only strengthens relationships but also drives innovation and sets the stage for long-term success.

4. Foster Strategic Collaborations:
Strategic partnerships can be a catalyst for accelerated growth. By collaborating with like-minded brands and retailers, startups can expand their reach and tap into new customer segments. These partnerships can also provide access to valuable resources and expertise, enabling startups to scale more efficiently and effectively.

5. Embrace Scalable Technologies:
Investing in scalable technologies is essential for supporting growth and streamlining operations. From robust ecommerce platforms to advanced inventory management systems, choosing the right technology stack is crucial for scalability and efficiency. By embracing scalable solutions early on, startups can future-proof their operations and position themselves for sustained growth.

Transitioning from startup to scale-up in the B2B ecommerce landscape requires careful planning, strategic partnerships, and a customer-centric approach. By starting small, listening to customer feedback, and embracing scalable technologies, startups can lay the foundation for long-term success and build a thriving ecommerce empire.

Read Next: Building Brand Consistency for B2B Ecommerce Success

Top 5 Fashion Ecommerce Brands Redefining Online Shopping

Top 5 Fashion Ecommerce Brands Redefining Online Shopping

Categories
Ecommerce Fashion & Lifestyle

The fashion ecommerce landscape is ever-evolving, with brands constantly pushing the boundaries of what’s possible in online shopping. In 2023, we are witnessing a slew of innovative trends, including personalized customer journeys, a strong focus on sustainability, the rise of social commerce, and the enduring appeal of in-person shopping experiences. Amid these changes, one thing remains constant: the global fashion ecommerce industry is on a relentless growth trajectory, with projected sales surpassing $1.2 trillion by 2027. This makes it an exciting time to be a part of the fashion ecommerce world.

In this blog, we’ll explore five fashion ecommerce brands that stand out as trailblazers in the industry, each redefining the shopping experience for consumers around the globe.

1. Tecovas: Crafting Cowboy Chic

Tecovas

Tecovas is a brand that has mastered the art of delivering handmade western boots and accessories with a commitment to quality, comfort, fit, and style. What sets Tecovas apart is not just its exceptional products but also its immersive online shopping experience. The website is a visual delight, immersing visitors in the cowboy lifestyle. Rustic colours, bold messages of confidence, and rich visuals permeate every corner of the site. Tecovas seamlessly combines lifestyle photography, a style fit quiz, a blog, and the brand’s captivating story to create a unique and engaging shopping journey.

2. Peepers: A Vision of Eyewear Excellence

Peepers

Peepers is your go-to destination for eyeglasses, including reading glasses, sunglasses, and blue light glasses. What truly distinguishes Peepers is its remarkable range of options, allowing customers to express their unique style. The website’s user-friendly features include filters for shapes, widths, and materials, ensuring that customers can easily find eyewear that suits them. Close-up product images, model videos, detailed measurements, and a virtual try-on feature provide customers with all the information they need to make confident purchases.

3. Petal & Pup: Elevating Everyday Elegance

Women-s-Clothing-Fashion-Online

Petal & Pup, an Australian apparel brand for women, offers a wide range of stylish and affordable fashion pieces. Shopping for quality, lasting pieces online can be a challenge, but Petal & Pup addresses this by providing detailed product descriptions, measurements of models, and a fit finder quiz. Customer reviews, categorized by aspects like fit and quality, further assist shoppers in making informed choices. Petal & Pup understands the importance of helping customers find products that match their style and body type, making it a standout in the ecommerce fashion world.

4. Gymshark: Winning with Influencers

Gymshark

Gymshark has achieved massive success in recent years by partnering with fitness influencers. The company’s influencers, now known as “Gymshark athletes,” have helped to create a strong and loyal community around the brand. Gymshark also uses social media to connect with its target audience and hosts regular live events, such as LiftLA, which give its fans the opportunity to meet their favourite influencers and learn more about the brand. Gymshark’s success is a testament to the power of influencer marketing and social media engagement.

5. UNTUCKit: The Perfect Fit, Every Time

UNTUCKit has revolutionized casual menswear with shirts designed to be worn untucked. What sets UNTUCKit apart is its personalized shopping journey. Customers can create shopping accounts that store their measurements and preferences. By answering a few questions, customers receive fit recommendations tailored to their unique shape and style. The website then effortlessly lists all available shirts in the recommended size and fit, streamlining the shopping process. UNTUCKit’s dedication to providing the perfect fit has made it a standout in the world of fashion ecommerce.

In conclusion, these five fashion ecommerce websites are at the forefront of redefining the shopping experience. They understand the importance of engaging visuals, user-friendly features, and personalized customer journeys. As the fashion industry continues to evolve, these brands serve as inspiring examples of how ecommerce can deliver both style and substance, making online shopping an enjoyable and satisfying experience.

Shopify’s New One-Page Checkout: Making Online Shopping Easier

Shopify’s New One-Page Checkout: Making Online Shopping Easier

Categories
Ecommerce Shopify

Today’s fast-paced world requires both consumers and online businesses to have a smooth and efficient online shopping experience. With One-Page Checkout, Shopify has introduced a new feature that’s causing quite a buzz.

So what is Shopify’s One-Page Checkout? And how can you make it work for your online store? Let’s get started.

The traditional online checkout process often involves several pages, which ask customers to fill out their details step by step. As if you are taking a long route to your destination. Using One-Page Checkout simplifies this process. That’s the beauty of it – no unnecessary detours.

Why it matters.

  1. Speed and Convenience: Customers can check out in record time on one page. No more navigating endless forms.
  2. User-friendly design: The One-Page Checkout features a simple, user-friendly design. You’ll find it intuitive and easy to use if you’re a first-time shopper.
  3. Customization: Shopify’s One-Page Checkout can be customized to match the brand’s style. It’s like tailoring your shopping experience to suit your needs.
  4. Seamless integration: Adding this feature to your existing Shopify store is a piece of cake. With us, you won’t miss a beat.

Benefits for Your Business

Here are a few ways Shopify’s One-Page Checkout can benefit your online business:

  1. Reduced Cart Abandonment: Customers are less likely to abandon their carts when the checkout process is simplified. It’s like providing a clear and easy purchase path.
  2. Higher conversion rates: A streamlined checkout leads to more sales and more orders completed. Boost your bottom line by doing this.
  3. Happy Customers: A happy customer is more likely to return and recommend your business. With One-Page Checkout, shopping is simple and straightforward.
  4. Valuable Insights: By using a single-page format, businesses can gain valuable insight into customer behavior. As a result, future improvements will be easier to navigate.
  5. Stay competitive: E-commerce success depends on staying one step ahead of your competitors. By offering an efficient and modern checkout process, your business can stand out and attract more customers.

To conclude,

One-Page Checkout by Shopify is a game-changer for e-commerce businesses. This simplifies the shopping experience, reduces cart abandonment, and keeps customers happy. With this innovative feature, your online store can remain competitive and thrive in the dynamic world of e-commerce. Experience Shopify’s One-Page Checkout’s positive impact on your business today. The modern way to shop online.

So there you go – a comprehensive breakdown of the One-Page Checkout on Shopify. One page at a time, we simplify and improve the online shopping journey. Happy selling!

Get Started with One-Page Checkout Now

Exploring the Beauty E-commerce Landscape in India

Exploring the Beauty E-commerce Landscape in India

Categories
Beauty & Cosmetic Ecommerce

The beauty industry has witnessed a remarkable transformation with the rapid growth of e-commerce in recent years. As consumers increasingly turn to online platforms for their beauty needs, the e-commerce landscape in India has become a thriving arena for beauty brands and retailers alike. In this article, we delve into the fascinating world of beauty e-commerce and explore the key insights driving its growth and success.

 

  • Beauty eCommerce in India:

    The beauty e-commerce market in India is projected to reach a staggering $6 billion by 2025, driven by a surge in online shopping habits and digital adoption. This remarkable growth opens up a world of opportunities for beauty brands to harness the potential of ecommerce and reach a vast audience of digitally savvy consumers.

 

  • Factors Fueling Beauty Ecommerce Growth:

    Several factors have contributed to the rapid growth of beauty ecommerce in India. The rise of Direct-to-Consumer (D2C) brands has disrupted traditional distribution channels, allowing beauty businesses to connect directly with consumers and build strong brand loyalty. Additionally, influencer marketing has emerged as a powerful tool for driving brand awareness and engagement in the beauty space. Furthermore, evolving consumer behaviour, influenced by technology and changing lifestyles, has fueled the demand for convenient and personalized shopping experiences.

 

  • Beauty Ecommerce Trends:

    Consumers now seek more than just beauty products; they desire a holistic shopping experience that aligns with their values. Inclusivity, cruelty-free products, and personalization have emerged as pivotal trends in beauty ecommerce. Brands that embrace diversity and cater to individual preferences are resonating with consumers, gaining trust, and fostering brand loyalty.

 

  • Challenges Faced by Beauty Brands:

    While the beauty ecommerce market presents immense opportunities, it is not without its challenges. Heightened competition among beauty brands necessitates differentiation through unique value propositions and customer-centric strategies. Moreover, the rising cost of customer acquisition and retaining brand loyalty in a competitive market demand innovative approaches to stand out from the crowd.

 

  • Insights for Success:

    Amidst the ever-evolving landscape, beauty brands can find success by tapping into the preferences of their target audience. Vegan, cruelty-free, and inclusive products are set to dominate the market, reflecting the growing consciousness of consumers towards ethical and sustainable choices. Personalization, both in product offerings and shopping experiences, will be a key differentiator for brands aiming to capture the hearts of consumers. Furthermore, leveraging influencer marketing and loyalty programs as organic gateways can foster genuine customer connections and drive long-term growth.

 

  • Binary: Your Ecommerce Beauty Expert:

    As the beauty ecommerce landscape continues to flourish, partnering with a trusted ecommerce expert can be a game-changer for beauty brands seeking to maximize their online presence. At Binary, we are dedicated to empowering ecommerce businesses to unlock their full potential. With our extensive experience and in-depth knowledge, we offer tailored solutions to help beauty brands thrive in the competitive online market.

 

The future of beauty ecommerce in India is bright, with vast opportunities for brands that embrace innovation, consumer preferences, and sustainable practices. As we navigate this dynamic landscape, understanding the key insights and trends will be crucial for beauty brands to succeed and make a lasting impact in the hearts of their customers.

 

Connect with us today and embark on a transformative journey to elevate your beauty ecommerce business. Together, let’s unlock the limitless possibilities in the thriving world of eCommerce

10 Common Ecommerce Mistakes and How to Avoid Them on Shopify

10 Common Ecommerce Mistakes and How to Avoid Them on Shopify

Categories
Ecommerce Shopify

Starting an ecommerce business on Shopify can be a great way to reach a wider audience and generate more sales. However, many new ecommerce entrepreneurs make common mistakes that can hurt their success. In this article, we as Ecommerce experts, will discuss ten of the most common ecommerce mistakes and provide tips on how to avoid them on Shopify.

Poor User Experience: A poor user experience can lead to frustrated customers and lost sales. To avoid this mistake, make sure your Shopify store has a clear and easy-to-use website design. Optimize your site for mobile devices since more than half of all ecommerce traffic comes from mobile devices. Provide clear navigation and product descriptions, so customers can easily find what they’re looking for.

Inadequate Product Images: Poor-quality product images can lead to lost sales. Make sure to provide high-quality images of your products from multiple angles. Allow customers to zoom in and out so they can see the details of the product. Use professional product photography to showcase your products in the best possible light.

Overcomplicating Checkout: An overly complicated checkout process can lead to cart abandonment. To avoid this, streamline your checkout process by reducing the number of steps required to complete a purchase. Offer guest checkout so customers can buy without creating an account.

Neglecting SEO: Search engine optimization (SEO) is critical to the success of any ecommerce store. Neglecting SEO means you’re missing out on potential traffic and sales. To avoid this mistake, make sure to optimize your Shopify store’s product pages and blog content with relevant keywords and meta descriptions. Conduct keyword research to identify the most relevant and high-traffic keywords for your products and use them in your content.And to learn more about mastering SEO, read our blog on Why Search and SEO is Important ?

Ignoring Analytics: Your Shopify store’s analytics are a goldmine of information about your customers and their shopping behavior. Ignoring analytics means you’re missing out on valuable insights that could help you improve your store and grow your sales. To avoid this mistake, regularly check your Shopify analytics and adjust your strategies based on your findings. Use the data to optimize your product pages, target your marketing, and improve your customer experience.

Lack of Trust Signals: Customers need to trust your Shopify store to make a purchase. Lack of trust signals can lead to lost sales. To avoid this mistake, make sure to display trust signals such as customer reviews, security badges, and a clear refund policy. Show that you’re a trustworthy business that cares about its customers.

Limited Payment Options: Offering limited payment options can result in lost sales. Provide a variety of payment options, including credit cards, PayPal, and other popular payment methods. Use Shopify Payments to make it easy for customers to pay with their preferred payment method.

Poor Customer Support: Poor customer support can lead to negative reviews and lost sales. Provide prompt and helpful customer support through email, chat, or phone. Respond to customer inquiries quickly and professionally. Use Shopify’s customer support features, such as chat and email support, to make it easy for customers to get the help they need.

Inconsistent Branding: Inconsistent branding can lead to confusion among customers. Make sure to maintain consistent branding across your website, social media, and other marketing channels. Use the same colors, fonts, and imagery across all your channels. Make sure your messaging is consistent as well.

Slow Loading Speeds: Slow loading speeds can lead to frustration and lost sales. Regularly optimize the website page speed and user journey.

To conclude, starting an ecommerce business on Shopify can be a great way to generate sales and reach a wider audience. By following the tips outlined in this article, you can improve your Shopify store’s SEO, user experience, checkout process, analytics, trust signals, product images, payment options, customer support, branding, and loading speeds. You can create a successful ecommerce business on Shopify and grow your sales over time. Remember, success takes time and effort, but with the right strategies in place, you can achieve your ecommerce goals.

How Shopify Plus Can Help Traditional Indian Retail Brands Stay Competitive in the Digital Age?

How Shopify Plus Can Help Traditional Indian Retail Brands Stay Competitive in the Digital Age?

Categories
Ecommerce Shopify

In today’s digital age, ecommerce has become an essential component of retail business. As more and more consumers shop online, it has become increasingly important for traditional Indian retail brands to embrace digital channels to stay competitive. Shopify Plus is a powerful ecommerce platform that can help traditional Indian retail brands to build and grow their online business. Traditional Indian retail brands are those that have been in business for several years and have a physical presence in the Indian market. They may be well-established names that have built a loyal customer base over the years, but are now facing challenges in adapting to the digital age and competing with newer, online-only ecommerce brands. In this article, we will explore the benefits of Shopify Plus for traditional Indian retail brands and how it can help them to stay competitive in the digital age.

Customizable and Scalable Platform: Shopify Plus is a customizable and scalable platform that can be tailored to meet the specific needs of traditional Indian retail brands. It provides access to a wide range of features and integrations, including advanced analytics, customer segmentation, and marketing automation, allowing brands to create a unique and personalized shopping experience for their customers. Additionally, Shopify Plus is a scalable platform, which means it can grow as the business expands, accommodating more traffic and sales.

Seamless Multichannel Selling: Shopify Plus allows traditional Indian retail brands to sell their products across multiple channels seamlessly. It integrates with popular marketplaces like Amazon and social media platforms like Facebook and Instagram, enabling brands to reach a wider audience and generate more sales. Moreover, Shopify Plus provides a single dashboard to manage all the sales channels, simplifying the management of inventory, orders, and customer data across all channels.

Increased Sales and Revenue: With its powerful features and integrations, Shopify Plus can help traditional Indian retail brands to increase their sales and revenue. It provides advanced analytics and customer segmentation, enabling brands to identify and target high-value customers with personalized promotions and offers. Moreover, Shopify Plus provides access to marketing automation tools that can help brands to automate their marketing campaigns, including email marketing, social media advertising, and push notifications.

Streamlined Operations: Shopify Plus provides a range of features and integrations that can streamline the operations of traditional Indian retail brands. It offers a range of payment gateways, including local payment options, to simplify the payment process. Additionally, it provides access to advanced shipping and fulfillment solutions, including local courier integrations, enabling brands to deliver their products quickly and efficiently.

Increased Customer Loyalty: Shopify Plus can help traditional Indian retail brands to build customer loyalty by providing a seamless and personalized shopping experience. It provides access to advanced customer segmentation and personalization features, enabling brands to target customers with personalized promotions and offers. Moreover, Shopify Plus provides a range of customer support features, including 24/7 support and a dedicated account manager, ensuring that brands can provide prompt and effective customer support.

Localized Support: Shopify Plus provides localized support in India, including a dedicated account manager who can help traditional Indian retail brands to set up and manage their online store.

Integrations: Shopify Plus has an extensive range of integrations available through its App Store. These integrations can help traditional Indian retail brands to enhance their online store’s functionality, including accounting, shipping, marketing, and customer service.

Omni-channel Presence: Shopify Plus allows traditional Indian retail brands to have an omnichannel presence by integrating their physical stores with their online store. This integration allows customers to shop in-store and online, creating a seamless shopping experience across all channels.

Wholesale and B2B Selling: Shopify Plus provides a range of features that can help traditional Indian retail brands to sell their products wholesale and to other businesses (B2B). It includes features like bulk ordering, tiered pricing, and custom pricing, enabling brands to cater to their B2B customers’ specific needs.

International Sales: Shopify Plus provides a range of features that can help traditional Indian retail brands to sell their products internationally. It includes support for multiple languages and currencies, tax and shipping options for different regions, and local payment options, making it easier for brands to expand their reach and sell to customers in different countries.

Shopify Plus is a powerful ecommerce platform that can help traditional Indian retail brands to stay competitive in the digital age. It provides a customizable and scalable platform with advanced features and integrations, enabling brands to create a unique and personalized shopping experience for their customers. Additionally, Shopify Plus allows brands to sell their products across multiple channels seamlessly, streamline their operations, and increase their sales and revenue. With localized support, omnichannel presence, wholesale and B2B selling, and international sales capabilities, Shopify Plus can help traditional Indian retail brands to grow and expand their online business, both domestically and globally.

4 Key Reasons to Sell On Amazon

4 Key Reasons to Sell On Amazon

Categories
Ecommerce

1. Shoppers Often Begin Their Search on Amazon

A recent study by BloomReach stated that shoppers are twice as likely to start product research on Amazon than Google. As this trend continues, it’s inevitable that customers will search for your product on Amazon, whether you decide to sell on its marketplace or not. Nearly 9 out of 10 customers check Amazon even if they find a product they want directly on a retailer’s site. I have seen dozens of instances where selling on Amazon led to growth on branded sites. We’ve all been there: just before purchasing an item we pull out our phones to check the reviews on Amazon.

2. Amazon is a Great Additional Sales Channel

While conventional wisdom is that you should focus solely on a “direct” relationship with your customer, and mitigate reliance on retailers generating most of your revenue, as discussed, Amazon is a great sales channel to utilize in addition to your own Shopify site. Chapter 2 The Opportunity in Marketplaces 6 Often the worry is that Amazon will cannibalize all of your sales but the reality is that you can often maintain a healthy branded website in addition to Amazon. If done correctly, Amazon can become a great complement to your Shopify business very quickly.

3. Amazon Can Help Shoppers Discover Your Brand

Amazon can help build a sales funnel of potential customers who can eventually shop on your branded site. Many successful brands have launched on Amazon, and eventually get customers to purchase the same or additional items on their own site. For example, Casper Mattress has healthy reviews on Amazon but has almost 9x more reviews on their own site. The positive reviews on Amazon give Casper strong credibility for those considering buying on Casper’s site, and it also helps Amazon customers discover Casper’s recommended products. Additionally, there are several value-added services offered on Casper.com that can win over customers from purchasing on Amazon.

4. Amazon is an Open Marketplace

If you don’t create a listing for your brand on Amazon, then be prepared that a third-party seller can create it. Should you trust an unknown party to manage the content, pricing, and exchange with customers on behalf of your brand? I assume most of you are shaking your head saying “no”, and with good reason. For example, below are customer complaints about a Shark Tank product being sold by a third party seller with no affiliation to the brand, and with a list price nearly 3x the price on the brand’s store.

Top Content Marketing Trends to look out for in 2018

Top Content Marketing Trends to look out for in 2018

Categories

After reading and Experience of last year’s working closely with clients, we have found out that there are two things which very much critical for any Brand to stay on top in 2018

1) Relevant Content Creation as per Customer Persona
2) Mapping or Distributing Content according to Buyer’s Journey

So let’s find it, which are the trends to watch for the year 2018

1) Creation of Niche content

This means if Brands wants to stand out then they have to drill down or have to take deep dive to understand their ideal customers and its behavior. They have to do customer segmentation and deliver the content according to the journey customers are into.

What Brand can do to follow this trend?

So for Exp: If you are targeting Travelers then instead of targeting “Top Travelling Destination” Brand has to be specific on “Top Adventure Vacation for Couples”

Or

A Brand who is into fitness and bodybuilding should explore niche target audience to start with rather than generic. What we suggest by this, instead of targeting Bodybuilding they can identify targets like Bodybuilding for 40+ Dads

2) Adaptation of Voice based search or Content

According to Garner predication, the world is moving to screen less search, recent trends have been seen that younger people have started using voice search on their mobile. It means that your future customers are more likely to use Voice search or Voice Assistant like Google or Apple’s Siri or Amazon’s Alexa.

What Brands can do?

Since there is always a difference between the way we speak the way we type, brands have to adapt to natural language search. Instead of focusing on particular keywords, a brand needs to focus on long tail phrases or answering questions the way Human speak to each other.

Few thing a Brand can do

  • Create more relevant content with long and specific phrases
  • While keeping in mind keywords they have to keep word which speaks to naturally
  • Majority of Voice search is from mobile so have to see content presented very on Mobile devices (Mobile Friendly)
  • For Local “near me” searches, brand has to optimize their content as per local language

3) Smaller but relevant content

It was recommended earlier that if your article is long and having more than 3000 words, it’s more likely be featured on search engines. This is all good if your intention is to rank in SERPs, but remember nowadays social is driving more traffic then lengthy content.

People prefer to consume same content via Videos or Visuals rather than reading them on mobile

What Brands can do?

  • Create Infographic
  • Create Videos related to relevant topics, which can be shared via Social Media Channels easily

4) Change of Influence Marketing

Past all research shows that 90% of people trust on a recommendation by individuals over brands. Even Google trends show steady growth on the influencer marketing YoY basis we are not denying that influencer marketing is one the key areas of the Brand which needs to be addressed while they make their marketing strategy.

But we recommend that instead of aiming for volume, a brand needs to identify influence which has common values and target audience. So key aspect needs to be addressed rather then connecting them only for promotion of Brand or product, a brand needs to collaborate with them for a long-term

What Brands can do?

  • Identify Kep influencer based on Product or objective
  • Create a Campaign directed to that Influencer
  • A Brand can create secondly campaign for influencer to drive awareness
  • Regularly track metrics related to awareness, sales, and Engagement

5) Transparency to Customer

Younger Audience is tired of Push Advertising. They want to associate with Brand which has a transparent approach in terms of communication. So For Exp if the Brand is talking about Organic Food then they want to have more information as well as want to see practically brand guidelines related organic living, health or food

What Brands can do?
A Brand can associate or accredited themselves with some government authority for regulations.
Even Brand release certain research or whitepaper, or do events on a line which they want to position themselves. This way customer directly associates with brand

6) Video will continue rise

Rather than reading large content people prefer to consume video on that natural languages, they can associate them very well. All the content which Brands is creating in form of text should be transferred and convey via video.

What Brand Can do?

A Brand can create Youtube channel where they can explain the feature of products or Application of products or Unboxing and Product demonstration can be done. A video has always been a very interactive form of communication on the internet.

Brand can also cover their events or seminar via Live Video on Facebook or Educate Customer by taking Seminars

Even Interactive Question and Answers Sessions also going to be very helpful

7) Creating and Marketing Content Mapping Buyer Persona

Nowadays cost of acquiring a new customer and retaining them is very vital for Brands. CRM play an important role in retaining existing customers. It becomes necessary for a brand to create a content strategy which engages the audience throughout their life cycle if form email or connecting them to Social media or traditional channels.

Here is what brands can do

  • Creating details buyer persona with their Demographic and Psychographic
  • Mapping the Content around customer Journey and communicating with them on each stage Reach, Action Covert, and Engagement. All stages will require different set of content to be created for customers

That’s all for now

Let us know your feedback on above content marketing trends? Which one do you prefer for your Brand? and Why?

Track your Customer Purchases to drive more sales

Track your Customer Purchases to drive more sales

Categories
Ecommerce

Customer focus is one of the most important priorities today especially with so much of competence and brands overpowering each other to vouch for customer attention. Most retailers today are highly bent towards gaining new customers but what they forget in the hindsight is to take care of their already existing customers and in the bargain they even loose out on new as well as old customers. It is highly important for retailers to go through the past history of their customers in order to understand them better. The data generated from the past sales can help form a strategy that will help to increase the revenue. There are several methods through which one can analyze customer data, let us understand them:

Customer Order history

These are the list of orders, a customer has ordered in the past, it includes items they have purchased and constantly purchased. The history will also show, the amount they have spent on each of their purchases. It also consists of information when they bought the items. Suppose, some items were bought frequently over some festivals or holidays so it gives the data.
The point of sale system, is a robust POS system that allows browsing different data points, it includes take from customer to individual products.

Take Insights from previous purchases

Order histories are meant for the record for customers as well as brands. The brands can easily make use of the data available; let us look at some trends:

  1. Dates – the data denotes the specific time of the month, the particular item was purchased. This data will help brands to formulate selling strategy offering same goods to customers online or through email with discount options or other benefits.
  2. Products – the brands get an idea of how these products are performing with consistent purchase happening. They get information, if customers constantly buy some items together always.
  3. Customers – With this data, brands know if customers are buying certain items at one particular time. They come to know repeated buyers and hence they will formulate the strategies accordingly to formulate the customer into buying process.
  4. Upselling – If the customers are well known to your brands and are accustomed to, then they will frequently buy items from you. Brands need to upsell hence make opportunities for buyers to buy from them. For this, brands can filter the product history, identifying the customers who bought the dress, giving a follow up marketing email feature will help to entice them into buying.
  5. Personal Messages – since the brands know, what the customer bought and what their order history looks like, they can now tailor personal messages to brands.
  6. Promotions – the customer demographic data is useful for targeting the audiences on paid social advertisements and the other promotions.

Improving the Customer Experience

Order history customer data, helps the brands to improve the customer experiences. If the customer is making continuous purchases and suddenly stops, it is time for brands to have a look over it and give customer the precious momentum to get back to the brand. Enhancing their experience with the brand can do this, the motto here is to keep your customers satisfied and give them good value for money. Given below are some of the things the brands can follow:

  1. Sending personal email messages, this includes including a coupon code.
  2. Offering free samples or small gift as an appreciation for purchases made.
  3. Giving customers exclusive discounts and special deals, for this they will feel valued and may buy something extra.

Order Histories make better decisions

Customers are always focused into buying but they are always looking for the best customer experience from brands. Order histories are one such tools that helps the brands to form a blue print about the customers and make high decisions about making sales. This includes several things like keeping the inventory accurate; maintain the stores shelves well, in short giving the customers every chance to be happy. Brands should completely discontinue keeping the products that has no sales, sometimes look over at them may be a big turn off because of the bad experience a customer might have had.

Make the most of Customer Data

Customer data is a precious gem that the brands posses hence make good use of them. The order histories are good starting points and help track customers, which, what, why and how they are doing a particular purchase.

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