Blogs

Ease the burden on your IT resources by providing strategy, implementation, and management for any custom or packaged application.

Talk to Expert
8 Tools to Spy on your Competitors

8 Tools to Spy on your Competitors

Categories
Uncategorized

Are you competent or feel that something is missing in your Business Marketing framework? If so, here is whirlpool of info that will help you go ahead with better and better results. Businesses that understand their customer pain points, know their target audiences and buyer personas are undoubtedly already doing well in marketing business game. But there is still something amiss here! And that is to thoroughly investigate how your competition is doing and how they do it. You will be glad to know that you can actually investigate what your competitors are doing by Spying on them. It doesn’t cost anything, in fact gives you a clue of what you should be doing.

One way is to analyze your competitors’ website by searching their backlinks, email marketing funnels, and research the kind of paid and organic search keywords they focus on. Given below are some of the tools that will help you spy on your competitors:

  • Sortd – If you are looking to check what is happening around you, it is presumed that you are doing best to stay on par with what is latest. But mind you, just a simple subscription to email marketing lists is not enough. You need to scatter your glances just everywhere you can think of. Subscribe to all email lists that includes cheat sheets, free ebooks, challenges and training. Study your competitors email sequences and cross-references that you are already doing. Evaluate every aspect of the product you like by checking on the material, quality, any weak points that you can improve on.
    The only demerit of this is that it may quickly fill up your inbox, you can use tools like Sortd that will help you streamline new subscriptions and alerts and also helpful in organizing to-do lists and follow-ups.
  • SEMRush – This is a very special tool that helps you research the keyword your competitors are already using. This tool helps you spy on your competitors’ blog posts, websites and ad keywords that help you study the best ones that are giving results. Choose the best one that will show you effective results for your company. SEMRush helps you find the keyword that is generating huge traffic. Scanning through all this information will help you craft the type of content that you need to write and target the markets.
  • Social Media – Social Media is the best tool that helps to see what your competition is up to. But there is something deeper than meets the eye and the layman users would not know about it. Scroll through the Twitter Feeds and Facebook pages, social mention uses the keywords that you may be looking for and it shows you the conversation that is going on in Social media and the way trends are moving.
  • Quick Sprout – The Competitor analysis tool from Quick Sprout helps to figure out the websites that are similar to yours. The information will help you to shape your strategy and the means to outreach them in search engine results. The tool also helps to gain insight on estimated traffic scores, SEO scores and Social Network Shares that show which businesses are and could be your competition.

Along with what is stated above, pay attention to speed scores. Almost 47% of users need faster load time of 2 seconds or less. 40% of users will abandon a website that takes more than 3 seconds to load. You need to really gear up if competitor’s website is running faster than yours.

  • Monitor Backlinks – The tool helps to check the links with your competitors. It helps to enhance your SEO thereby improving the search reach. Monitor Backlinks is a tool that helps to check the quality links that your competitor gets. This will give you the clue of which businesses would backlink your business or have an interest in your products or services. It is one of the best tools while conducting competitive link analysis.

Monitor Backlinks gives alerts when backlinks are posted to your own site, this is the best means to actively engage with the blogger, build relationships and share the content. You can also check if the backlinks are removed so that you can keep pace with ongoing changes in your marketing efforts.

  • Import.io – Data mining is one of the best means to get information on multiple things. Import.io is an important tool that is helpful in extracting the data from webpages and use the information for lead generation, price monitoring and market research. The benefit here is that you can extract and process the data from multiple URLs at the same time that will give you bigger picture idea of the competition.
  • Similar Web – Similar Web is the tool that helps to get a glimpse on the online marketing strategies that are being followed by your competitors. The Similar Web dashboard gives a view on referring sites, display advertising, search the traffic. The information will give you a better view of competitor’s monthly traffic estimates and the engagement, the tool helps to keep a track on organic and paid traffic.
  • LinkedIn – LinkedIn is a professional platform and can provide infinite information on competition businesses. Make use of follow-up feature that helps to keep tabs on competition and the postings that they do. The LinkedIn Pulse helps to find out information where they are blogging and information about their products or services. You can find all the information here that could benefit you.

 

Top Digital Marketing Trends for the new era

Top Digital Marketing Trends for the new era

Categories
Ecommerce

Today, there are several techniques that are used in Digital Marketing world to market your products and services. Let’s look at some of the Digital Marketing Trends that are fast catching up:

  1. The Big Data Marketing applications give a predictive analysis into the customer insights. This is the trend that is followed by many people globally because they have experienced increase in the volume of sales, data formats and the real time data.
  2. Marketing Automation includes the use of tools like behavioral email marketing, CRM and the web personalization.
  3. Mobile Marketing is fast catching up with the brands with increase in the use of mobile app and mobile advertising. Companies are providing an adaptive mobile design that helps to reduce the load time and provide contextual content and CTAs for the users.
  4. Social Media marketing is a growing field where CRM and social customer care plays a vital role. The huge audience engagement happens with the efforts put by social networking sites to increase their popularity.
  5. Internet marketing applications has fast caught up in the recent years targeting different market segments. According to the research, there are going to be over 75 billion connected devices by the year 2020.
  6. The Internet has seen huge increase in AMP smartphone traffic since the time Google rolled out AMPs. Hence, smartphone app development is the big trend.
  7. The Digital marketing has found new ways to reach audiences and with wearable tech it has come a long way. The digital Apple watch and activity trackers have laid strong foundation in the manner in which marketing was ever done.
  8. Paid search marketing through Google Adwords and online PR is intimately linked with Content Marketing, social media and SEO. These tools have played a major role in digital marketing world showcasing a huge impact on the entire industry.

Digital Marketing trends 2017

The Digital Marketing world has bought amazing opportunities for marketers and businesses to grow their sales and increase their audiences online.

Developing the Digital Frontier

Developing the Digital Frontier

Categories
Electronic

Before you begin expanding your digital presence, you will first want to make sure that you have laid the foundational groundwork. Your core branding and messaging should be in place and clearly showcase who you are, who you help, and how you help. This means you will also need to do some work on clearly defining your target markets for your business. Only then are you ready to start building out your comprehensive online presence.

Here is a 7 step process on how to develop the digital frontier:

Video Marketing now trending!

Video Marketing now trending!

Categories
Ecommerce

Video Marketing so far has been accepted well by every small to big business holder, as today Video Marketing is a renowned tool to promote a business. Video Marketing is one of the popular growing trends and as we know the basic role of Video Marketing is to incorporate the respected videos into your promotional strategies either to endorse a Company, Product or Service. As a proven fact, the video which goes live are gaining more popularity.

Why Digital?

Why Digital?

Categories
Ecommerce

From big multinationals to small vendors, everyone is online. The reason for such popularity of the internet use comes from the number of people who use internet daily. Some use it for improving their social circle, some for knowledge, some for fun and some who try to find the answers for problems in life. Using the traditional medium of outdoor marketing may help you reach a lot of people, but will you be able to know the effectiveness of the marketing done online? Going digital helps you to get valuable insights and analytics to track your success and take major decisions.

India is now the world’s third largest internet population riding on a 31% year-on-year increase, India’s online population grew to 243 million. Here are some of the facts that will help you th Internet reach in India:

Why mobile app is a key to ‘empower your brand’?

Why mobile app is a key to ‘empower your brand’?

Categories
Technology

Smart phones have already replaced our normal phones likewise mobile apps have been replaced by websites. The website is considered as the most vital tool to enhance your business. With the increase in the number of smartphone users, people have switched their computers and laptops to mobile for their daily browsing process.
While most of the small businesses prefer having website as a part of brand promotion, we suggest you to opt for mobile app as well, because apps are the most profitable mode of business and brand promotion.

Why mobile app is considered as the best ‘promotional tool’?

Mobile Marketing – Gen Next Advertiser!

Mobile Marketing – Gen Next Advertiser!

Categories
Technology

Past decade has made Mobile phones a crucial part of our daily life. Imagining a day without this palm fitting device seems to be a nightmare not only for the tech-savy generation, but also, to the wiser, grey haired clique.

Taking one step ahead of using this portable device for making and receiving calls, the gen next modification  of this compact screen best known as “Smart Phone” sparked the rays of technological dawn. As the phone transformed itself with features, lot more than anyone expected, its adaptation of running computer generated functions modified the palm device into a mini computer system (more compact than a desktop and more handy than a laptop).

User Insights – The Digital Marketing Tool for Success

User Insights – The Digital Marketing Tool for Success

Categories
Ecommerce

A business grows with passion, dedication and hard work. It becomes your child and developing & making it successful becomes your primary motive. Your business grows every night when you choose coffee over a pillow and laptop instead of a blanket. We understand what it means to you and the difficulties you have gone through to give it the goodwill and identity it has today. After all, we have done it the same way!

After making the most of your offline presence and image that you developed over the last few years, you decide to take your business to the next level. This is where Digital Marketing comes into picture. There may be many agencies who will come up with various digital marketing strategies for your brand, which might work for a while, but will then saturate.

Let's talk about your business

Leave a message here and we shall connect with you to discuss your digital needs.

Fill out the form & we'll be in touch soon!

View All

Blogs

Subscribe to our Newsletter

Join our email list and get access to latest updates, case studies & research reports

Location

Locations

Mumbai, Bengaluru, Ahmedabad, Indore, Canada

Location

Locations

Mumbai, Bengaluru, Ahmedabad, Indore, Canada

connect

Connect

    • Instagram
    • In
    • Twitter
    • Youtube
connect

Connect

    • Instagram
    • In
    • Twitter
    • Youtube