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10 Common Ecommerce Mistakes and How to Avoid Them on Shopify

10 Common Ecommerce Mistakes and How to Avoid Them on Shopify

Categories
Ecommerce Shopify

Starting an ecommerce business on Shopify can be a great way to reach a wider audience and generate more sales. However, many new ecommerce entrepreneurs make common mistakes that can hurt their success. In this article, we as Ecommerce experts, will discuss ten of the most common ecommerce mistakes and provide tips on how to avoid them on Shopify.

Poor User Experience: A poor user experience can lead to frustrated customers and lost sales. To avoid this mistake, make sure your Shopify store has a clear and easy-to-use website design. Optimize your site for mobile devices since more than half of all ecommerce traffic comes from mobile devices. Provide clear navigation and product descriptions, so customers can easily find what they’re looking for.

Inadequate Product Images: Poor-quality product images can lead to lost sales. Make sure to provide high-quality images of your products from multiple angles. Allow customers to zoom in and out so they can see the details of the product. Use professional product photography to showcase your products in the best possible light.

Overcomplicating Checkout: An overly complicated checkout process can lead to cart abandonment. To avoid this, streamline your checkout process by reducing the number of steps required to complete a purchase. Offer guest checkout so customers can buy without creating an account.

Neglecting SEO: Search engine optimization (SEO) is critical to the success of any ecommerce store. Neglecting SEO means you’re missing out on potential traffic and sales. To avoid this mistake, make sure to optimize your Shopify store’s product pages and blog content with relevant keywords and meta descriptions. Conduct keyword research to identify the most relevant and high-traffic keywords for your products and use them in your content.And to learn more about mastering SEO, read our blog on Why Search and SEO is Important ?

Ignoring Analytics: Your Shopify store’s analytics are a goldmine of information about your customers and their shopping behavior. Ignoring analytics means you’re missing out on valuable insights that could help you improve your store and grow your sales. To avoid this mistake, regularly check your Shopify analytics and adjust your strategies based on your findings. Use the data to optimize your product pages, target your marketing, and improve your customer experience.

Lack of Trust Signals: Customers need to trust your Shopify store to make a purchase. Lack of trust signals can lead to lost sales. To avoid this mistake, make sure to display trust signals such as customer reviews, security badges, and a clear refund policy. Show that you’re a trustworthy business that cares about its customers.

Limited Payment Options: Offering limited payment options can result in lost sales. Provide a variety of payment options, including credit cards, PayPal, and other popular payment methods. Use Shopify Payments to make it easy for customers to pay with their preferred payment method.

Poor Customer Support: Poor customer support can lead to negative reviews and lost sales. Provide prompt and helpful customer support through email, chat, or phone. Respond to customer inquiries quickly and professionally. Use Shopify’s customer support features, such as chat and email support, to make it easy for customers to get the help they need.

Inconsistent Branding: Inconsistent branding can lead to confusion among customers. Make sure to maintain consistent branding across your website, social media, and other marketing channels. Use the same colors, fonts, and imagery across all your channels. Make sure your messaging is consistent as well.

Slow Loading Speeds: Slow loading speeds can lead to frustration and lost sales. Regularly optimize the website page speed and user journey.

To conclude, starting an ecommerce business on Shopify can be a great way to generate sales and reach a wider audience. By following the tips outlined in this article, you can improve your Shopify store’s SEO, user experience, checkout process, analytics, trust signals, product images, payment options, customer support, branding, and loading speeds. You can create a successful ecommerce business on Shopify and grow your sales over time. Remember, success takes time and effort, but with the right strategies in place, you can achieve your ecommerce goals.

Mobile – First Indexing of Ecommerce Sites

Mobile – First Indexing of Ecommerce Sites

Categories
Ecommerce

Mobile-first indexing has been a popular topic over the past few months. We’ve seen a lot of articles on the subject, discussing how it may impact site appearance in search results. It’s important though not to confuse mobile-first indexing with ranking – remember the basics of indexing and ranking when it comes to this topic.

  • Indexing vs. Ranking

Search engines perform two main tasks – indexing and ranking. The mobile-first index means that mobile pages will be crawled first, and Google will revert to desktop pages if no mobile page is available.

The factors Google use to determine search rankings include mobile usability (mobile friendliness). Mobile-friendly content will be ranked higher in search results when a user is searching on a mobile device – this has been a factor that’s been around since 2015.

Keyword rankings differ based on whether the searcher is using mobile or desktop. This is due to Google ranking factors and roadblocks that exist in their mobile results, such as mobile page speed as a ranking factor and the intrusive interstitial penalty

 

  • How Can Ecommerce Companies Adapt?

The obvious: Make sure your site is mobile optimized

The first step you need to take, if you haven’t already, is to switch to a responsive website as soon as possible. There are other options for optimizing your site for mobile, including having a separate mobile site, but responsive design is generally recognized as being the easiest to maintain.

To check whether your site is currently mobile friendly, check out Google’s mobile-friendly testing tool.

Mobile Friendly test

Start thinking mobile-first With their move to a mobile-first index, Google is effectively stating that mobile is leading the way in search. If they haven’t already done so, brands need to follow suit.

Thinking mobile-first doesn’t mean mobile-only. As we discussed in the previous chapter, desktop still has a key role to play in search and the overall conversion funnel for many industries.

A mobile-first strategy will take into account the types of searches typically undertaken on mobile, and will develop content best suited for those searches.

Google’s micro-moments explain the typical search intent behind different types of query, and show how this might affect the search results returned in each case.

Google’s micro-moments

As an example of how ecommerce companies can implement strategies to target mobile users, a search for ‘contact Shopper Stop’ on mobile should return options to contact the company quickly and easily.

Through the use of click to call markup, ecommerce sites can provide search engines with the data they need to offer this feature in their results:

 

  • Report on Performance Between Mobile and Desktop

Reporting on desktop vs. mobile performance is easily and clearly accomplished in Google Analytics.

Measuring rankings and organic channel performance for mobile separate to desktop can give you a better picture of how things are working across both channels. As search usage continues to shift toward mobile, this will become increasingly important.

The vast majority of ecommerce sites need to adapt and work to improve the current situation of how their sites perform for mobile users. When designing a mobile-friendly site, certain mistakes keep popping up, even among top e-commerce sites.

We searched for the most common mistakes made on mobile websites, and found that the vast majority of sites were plagued by significant problems.

 

  • The five biggest errors we found were:
  • 4xx error codes, which impact a user’s ability to utilize or access the site correctly.
  • Slow page loading speed, which will drive users away and negatively impact SEO.
  • Issues with mixed content, which will negatively affect user experience and reduce confidence in your website.
  • Missing or empty title tags, preventing Google from identifying the content correctly.
  • Redirect chains and loops, which prevent users from getting to the correct destination quickly
Why Search and SEO is Important ?

Why Search and SEO is Important ?

Categories
Ecommerce

Before we can understand why search is important, we need to take a step back and understand why people search.

 

  • Why People Search?
    In the early days, people searched to find a list of documents that contained the words they typed in. That’s no longer the case.

Today’s searchers search to solve problems, to accomplish tasks, and to “do” something. They might be searching to book a flight, buy something, learn the latest Taylor Swift lyrics, or browse cat photos – but these are all actions. Or, as Gates referred to them, verbs.

When a user starts a search, they’re really starting a journey. Marketers love to talk about something called “the consumer journey.” It’s just a fancy way of referencing a user’s path from the inception of their task to the completion – and most of these journeys start with a search.

The consumer journey has been gradually playing a larger role in search over the last decade. Originally depicted as a funnel wherein users move from awareness to consideration to purchase, this old consumer journey has become outdated (although we still use this model for illustrative purposes and to make persona research easier).

 

  • The Evolution of Search & the Consumer Journey

The modern consumer journey no longer represents a funnel, but looks more like a crazy straw – with various twists and turns representing the various channels, mediums, and devices that users interact with today.

In order to fit this new model, search has had to evolve from simply words on the page to understanding the user intent at each phase of the journey. Search is no longer just about keywords, but has evolved into providing the right content to the right user at the right time in their journey to help them accomplish their task.

For the users, it’s all about the verbs. For search marketers, it’s all about helping the user on their journey (and, ideally, influencing them a bit along the way.)

Sticking with the crazy straw model, today’s consumer journey no longer happens on a single device. Users may start a search on their mobile device, continue researching on their tablet or work laptop, and ultimately purchase from their desktop at home.

Search isn’t just limited to computers or phones. Users can now search from a variety of devices, including watches, smart glasses, bluetooth speaker assistants, and even kitchen appliances. In today’s world, even my fridge has its own Twitter account and search marketers need to be cognizant of how various devices relate to each other and play a part in a user’s search experience.

There’s some healthy debate as to whether this has always been the case, but in today’s always on hyper-connected world, SEO has morphed into what we’ll call “real marketing.”

Gone are the days of hacks, tricks, and attempting to reverse-engineer algorithms.

Today’s SEO focuses on:

• Understanding personas.
• Data-driven insights.
• Content strategy.
• Technical problem-solving.

The 3 Main Tenants of Any Marketing Strategy or Campaign Search touches all three of these areas:

1. Attract.
2. Engage.
3. Convert.

But search concentrates heavily on the first phase: Attract.

“If you build it, they will come” may apply to baseball fields, but it doesn’t work with websites.
It’s no longer enough to have an awesome product. You must actively attract customers via multiple channels and outlets.

This is why, despite some claims to the contrary from clients or design agencies, every webpage is, in fact, an SEO page.

If a webpage is involved in attracting visitors, engaging visitors, or converting them, there should be an important SEO component to that page.

  • The 3 Main Tenants of Any Marketing Strategy or Campaign

    OK, users, journey, search, verbs, got it. Users are important and many of them start with a search, so search is important.

But why is SEO important? Isn’t SEO just a developer thing? I heard there was a plugin for it. Can’t Google and Bing just figure out my website?

We started this story with a Gates quote, but it was Google rather than Microsoft that took the philosophy to heart.

Things like Hummingbird, Panda, Penguin, RankBrain, Mobilegeddon, Possum, Pigeon, entities, and AMP essentially have all been attempts by Google to adapt its search algorithm to move from words to actions, and help users accomplish whatever tasks they may be focused on but they aren’t that simple to understand.

SEO has come a long way from the days of meta data. Sure, there’s

a lot of best practices involved that “should” be covered by the development team or a plugin (or built into a framework cough cough angular, react, I’m looking at you guys) – but often they aren’t.
Today’s websites are more application than they are a website, and applications come with lots of fancy features that don’t always play nicely with search engines (hi again, angular and react.)

  • Good SEO Today

A good SEO can not only focus on content, but also help:

• Navigate through multiple versions of the same page.
• Solve tech issues that render content invisible to search engines.
• With proper server settings.
• Integrate with social media, content, creative, user experience, paid search, or analytics.
• Find ways to speed up your site.

A good SEO professional not only understands the searcher, but the competitive landscape as well. It isn’t enough to just understand the user’s task, search marketers need to understand what other options are in the marketplace, and how they can fill the gap to provide a better solution for the user’s task.

We’ve come a long way from keywords on pages to full-service marketing. SEO pros get to wear multiple hats as they help connect development, information architecture, user experience, content strategy, marketing, social, and paid media teams. It’s a game of give and take all in an attempt to create something that works for search engines and users.

There are plenty of cautionary tales about things as simple sounding as a site redesign or new CMS system causing a site’s traffic to drop or disappear leaving businesses scrambling. The simple fact of the matter is, most website changes these days affect SEO and only by including SEO up front and throughout the project can a business hope to see positive results.

  • So Why Is Search Important?

Search matters because users matter.

As technology continues to evolve, SEOs will constantly deal with new ways of searching, new devices to search on, and new types of searches (like voice search, or searches done by my oven) but the one thing that will remain constant is why people search. The verbs aren’t going away.

One day we might be overrun by AI or upload our consciousness into the singularity – but until then we’ll still need to solve problems and accomplish tasks – and some form of search will always be involved in that.

Planning your E-Commerce and SEO migration

Planning your E-Commerce and SEO migration

Categories
Ecommerce

Migrating your e-commerce site could be a tricky thing. Migrating a site to a better design, algorithm, theme or platform is done with the expectations of positive impact on growth, engagement and organic hits on the website but it could have negative impacts and the hits might even go down than the number before the migration.

Site Migrations are done to make substantial changes in the website to enhance search engine visibility. These changes could be to the overall code, design, theme, UX or content. There are a lot of misconceptions around the impact of migrating a website. Migration is a huge task with many nuances which if not taken care of, could lead to devastating results after spending a lot of money. Although, if migration is done right, with a strategy and a plan it could reap unprecedented benefits and could increase the business multi-fold.

Migrating to a new website is a process including three phases: Pre-launch, Launch Day and Post Launch. The platform, structural, content and design changes, integration and other technical elements and the testing for vital checklist for the Pre-Launch phase. Most of the work done during a migration is done in the Pre-Launch Phase. There are a number of things which could possibly go wrong. Transferring your content from the old website and adding or modifying it in the new one could lead to missing pages and errors. Lack of SEO-consultation and a slow-responsive domain could also be major pitfalls. Thorough functional and domain testing could yield massive results after the website migration.

The Pre-Launch phase needs to be meticulously planned to ease out the rest of the process. A scope of the changes including the list of URLs on the present website along with the modifications should be prepared and a conducive timeline must be assigned. The redirection map to the new site is often missed out.

A few ways to avoid a migration failure on the launch day are:

  1. Setting Objectives – Setting an objective and growth opportunities is essential. It will help the team strive towards a goal.
  2. Testing and Forecasting: Testing is the most crucial part of a migration. The look, feel and performance of the website is what will drive more consumers and testing helps eradicate related bugs and glitches.

Planning the Launch Day is crucial for a migration. Successful bug-free implementation, marketing and running third party services could boost the expectations. Measuring rankings using tools and monitoring the engagement could help in planning for the coming days. The post-launch monitoring is also crucial if the outcomes are not as expected because it helps identify reasons early. Post-launch marketing is also another major checklist for the Post-Launch phase. More visibility is bound to help in the engagement and buy rates.

Migrating to a new website is an involving process. It needs a lot of time, planning and patience however there’s nothing to be afraid about it. Planning and Identifying present short-falls to your business model could be the ideal way to start. Migration, if done right could escalate your business beyond expectations and might go adversely wrong if not done with precise planning and execution.

Best way to create high quality Backlink in SEO

Best way to create high quality Backlink in SEO

Categories
Ecommerce

“Natural” Editorial Links that are given naturally by sites and pages that want to link to your content or company. These links require no specific action from the SEO, other than the creation of worthy material (great content) and the ability to create awareness about it.

Manual “Outreach” Link Building The SEO creates these links by emailing bloggers for links, submitting sites to directories, or paying for listings of any kind. The SEO often creates a value proposition by explaining to the link target why creating the link is in their best interest. Examples include filling out forms for submissions to a website award program or convincing a professor that your resource is worthy of inclusion on the public syllabus.

Self-Created, Non-Editorial Hundreds of thousands of websites offer any visitor the opportunity to create links through guest book signings, forum signatures, blog comments, or user profiles. These links offer the lowest value, but can, in the aggregate, still have an impact for some sites. In general, search engines continue to devalue most of these types of links, and have been known to penalize sites that pursue these links aggressively. Today, these types of links are often considered spams and should be pursued with caution.

What is on-page SEO

What is on-page SEO

Categories
Uncategorized

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. For those new to on-page SEO, highly recommend reading Rand Fishkin’s A Visual Guide to Keyword Targeting and On-Page SEO. On-page SEO has changed over the years, so it’s important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we chosen our favorite resources to help you along your journey.

Check out the link Given on On Page SEO

https://moz.com/blog/on-page-topic-seo

Tools we love & use to monitor our SEO progress

Tools we love & use to monitor our SEO progress

Categories
Uncategorized

23rd September

There are many tools which can be used SEO Campaign but as of now use below tools

SEO MOZ

If you’re looking for a truly all-in-one solution, Moz Pro is a good option. It includes robust analytics that help you keep track of all things search, social media, and content. It also has research tools that allow you to analyze your competitors through link profiles, brand mentions, and more. Finally, Moz Pro provides insights for how to better optimize your site. It’s on the pricey side but all in all, a well put together collection of tools

Wordracker

Do you need to figure out what keywords would be the best to optimize for on your latest website? Then Word-tracker is a tool you need to know about. It helps you pinpoint the best performing keywords in your niche within minutes after starting a basic search. Often, it helps you find keywords that are doing well without a ton of competition. And as any SEO knows, that’s the most coveted thing you can come across

Google Analytics

Where would any of us be without Google Analytics? Seriously, this free tool is something we come back to time and time again to track website traffic, mobile app data, conversions and more, all within one convenient dashboard. And now with mobile versions available for iOS and Android, it’s a tool you can take with you anywhere to impress any client

BuzzStream

BuzzStream is a really nice link building tool that makes it pretty straightforward to automate the process of researching link prospects so you can spend more of your time reaching out to them and building relationships. It also comes equipped with PR and social media tools for better managing relationships with industry influencers on social. It keeps your contacts organized and readily accessible at all times, too.

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