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Enhancing B2B Commerce with Shopify’s Latest Features

Enhancing B2B Commerce with Shopify’s Latest Features

Categories
E-commerce Website Ecommerce Shopify Shopify B2B

B2B e-commerce has unique requirements, and Shopify’s Summer ’24 Edition introduces several new features designed to create standout B2B experiences.

Flexible Payment Methods
Shopify now supports manual payment methods for B2B transactions, including bank transfers, checks, and international wires. This flexibility makes it easier for B2B customers to complete purchases and for merchants to manage payments.

Headless B2B Storefronts
With the introduction of headless B2B storefronts, merchants can build unique experiences using their preferred tech stack. Shopify’s APIs and developer tools enable B2B checkouts, personalized product offerings, and customized pricing, providing a tailored experience for each customer.

Trade Theme for Wholesale
The new Trade theme is designed specifically for wholesale, supporting repeat and bulk purchasing. Available to all merchants but optimized for Shopify Plus users, this theme simplifies the setup of B2B stores and enhances the buying experience for wholesale customers.

Comprehensive B2B Solutions
Shopify’s B2B features are built to handle the complexities of business-to-business transactions, from volume pricing to credit card vaulting. These tools ensure that B2B merchants can offer a seamless and professional purchasing experience.

For more information on how to leverage these features, visit the Shopify B2B guide.

Supercharge your e-commerce marketing with Shopify’s Summer ’24 edition

Supercharge your e-commerce marketing with Shopify’s Summer ’24 edition

Categories
Ecommerce Shopify

Marketing your e-commerce store effectively is crucial for driving growth and maximizing return on investment (ROI). Shopify’s Summer ’24 Edition introduces several powerful marketing tools that can help you achieve these goals.

Shop Campaigns for Risk-Free Growth
One of the most exciting features is Shop Campaigns. This tool allows you to promote your products on major platforms like Meta and Google while ensuring you never exceed your maximum customer acquisition cost (CAC). This approach helps drive more reach and conversions without overspending on marketing.

Enhanced Retargeting with Shopify Audiences
With Shopify Audiences, you can get up to 2x more orders for every marketing dollar spent on retargeting. This feature leverages data from Shopify’s network to create highly targeted audience segments, ensuring your ads reach the most relevant customers.

Comprehensive Analytics and Insights
Shopify also provides detailed analytics and insights, allowing you to track the performance of your marketing campaigns in real time. These insights help you make data-driven decisions and optimize your marketing strategies for better results.

Seamless Integration with Major Ad Platforms
Integrating your marketing efforts with major ad platforms has never been easier. Shopify’s tools ensure a smooth connection with Meta, Google, and other key channels, simplifying campaign management and reporting.

By utilizing these advanced marketing tools, you can drive more traffic to your store, increase conversions, and achieve a higher ROI on your marketing spend. For more details, connect with our Shopify Plus Experts.

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