Your website content is the first thing to work on if you seek enhance visibility and engagement. Relevant, up to date, concise and appealing content could bring in new users and help boost business. Content is a broad spectrum that covers everything from keywords, website content, social media (Facebook, Twitter, and Instagram) handles, blogs, images, infographics, and videos.
Google is the most commonly used search engine in the world. Terabytes of content data is processed by Google complex search and ranking algorithm every day. Relevant, trustworthy and unique content could help increase website rankings on Google considerably enabling more hits from new visitors.
Content is the first information being displayed to any user about the website and the user experience could, in turn, decide if he’ll revisit the website again, making Content Creation an essential pillar of any successful website. Marketing stats reflect a huge impact of content on business:
- Companies with 15+ blogs every month get three times more visits than companies publishing four or fewer posts per month.
- Almost 60% of online sales are result of customer reading a particular blog.
- SBMs using content marketing get around 126% more leads.
- Most importantly, content marketing costs 62% less than other marketing options.
Content creation involves a number of steps. A strong and concrete content strategy is the base of any content creation. Content Strategy covers everything from content goals, brand, tone, and promotions. Identifying the target audience should be prioritized and creating personalized content could gain more recurring customers.
At the very base, content creation involves five basic steps: research, ideation, writing, editing, and publishing. While there are a number of Content Management System (CMS) software available in the markets helping huge websites manage their content efficiently.
Social Media has truly revolutionized the content industry. Social media platforms have made it easier for firms to bridge the gap between them and consumers. Engaging with users, sharing innovative content and campaigns are doing wonders to companies all around the globe. Analyzing your social media and website are essential. Content Audits and analysis help in identifying things that might need re-work, promotions or a completely new strategy. Audits help in realizing the content which are working and gaining traction or not.
