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Ideas to implement video in your Digital Marketing Strategy

Ecommerce Technology

Post author By binadmin
Post date 07 Jul 2017

Videos are the next big boom that has entirely changed the way marketers ever marketed their businesses. People actually like watching video content than they do for textual content. Videos have gained good popularity with the onslaught of varied networks and social media at its brim. The fact of the matter is – Videos can give you more than expected results if done in the right manner. The Cisco report states that by 2019, online videos are slated to generate four-fifths of global Internet traffic. Given below are few of the tips and steps that will help you target your audience with how, where and why you should take Video marketing seriously.

Website Video Marketing

Almost 79% of consumers stated they will watch video about the product and 84% noted they will make a purchase after watching the video.

Getting results with SEO:

97% businesses reported that their product video tutorials helped user understand the features of the product or their services.
54% business reported that they saw reduced support calls by putting video tutorials for the users.

User-generated content can be used for making video content without investing on it. You can also offer users discounts or a gift in return for video review.

What to expect:

80% increase in conversion after putting the video in the landing page.
Increased traffic to your website.

Question and Answer Platforms like Quora

Quora is one of the best platforms to imbibe video content that will help populate comments or discussions on the forums. Quora is ranked in the Top 500 by Alexa ranking.

Getting results:

Usually Q&A forums, like videos a lot and it is much appreciated. People genuinely prefer posting video answers, you can add a link to your website in the video and you will be astonished to see your traffic grow.

What to expect:

Significant increase in the generated traffic –

100M unique monthly visitors on Quora
15M users on Yahoo answers on a daily basis

Emails

The recent Conductor research states that 51% of people discover new websites through emails. Most email providers do not support videos in emails. The use of the word “Video” in the email subject line boosts open rates up to 19%, increased click through rates up to 65%. It has greatly reduced unsubscribe rate by 26%.

Getting results

These are the 3 powerful methods that can help using Video in the email

Taking the risk. Including the video in the body of email using html5. It will only be visible to iOS, Outlook.com, Apple Mail and Thunderbird users. Gmail, Yahoo and Outlook do not support the videos.
Creative Step. Make use of GIFs, it is the best option to use if you want your video to be displayed to all popular email clients. GIF images are better than the static images and it’s easy to convert to GIF making use of ImgFlip, GifLike or Gifsoup.
Classical Step. Add “PLAY” button to a static picture and send the user to your landing page where the video is embedded.

What to Expect

More backlinks, 41% increased sharing and forwarding of a content.
24% increased conversion.

Social Media

Social Media is one of the most powerful means that has made video trends more popular. Technologies like Live 360 and VR have been tested there. According to 2016 reports, Facebook and Snapchat received 8 and 7 billion video views respectively on a daily basis. Instagram saw 5 million video uploads in the first 24 hours of availability of the function.

Getting results

It is highly important to react to new video trends and analyze the responses. The infographics are a great means to show the most liked trends followed by marketers.

What to Expect

Social Media show amazing results with 7 times more shares on Facebook and 6 times more retweet.

YouTube

Tubular insights reports that, 68% of YouTube users made a purchase decision after watching the video. The review trend continues to show thrust for bloggers and advertisers alike. Google loves YouTube for the sheer reason people love videos and it is their own product. The videos appear in 20% rich snippets.

Getting results

Follow the YouTube Trend – Make use of Trends Map, Trends Dashboard, Trends blog
Search “Video keywords” the show YouTube results right on the first page of Google.

Examples: How to, Reviews, Tutorial, Sport related (Morning Yoga), Funny videos

Make use of the keywords in the filename, it is highly important to use keywords in the Title and Description. Use keywords in the first 25 words and repeat it throughout for 3-4 times.
Adding links to your website and profile description.
Engage in comments for active discussions, they are good signals for search engines.
Analyzing the video positions to check the ranking.

What to Expect

50% Increased chances of appearing on first page
41% high clickthrough rates compared to plain text.

Following are few things worth taking note of:

Mobile – During the 2012-2014 study, mobile video views rate increased by 400%. Almost 48% of Gen Y watch videos only on mobile devices. Hence, it is important to optimize the videos embedded on your pages

Speed – While adding videos to your site, you have to make sure that the load time doesn’t increase. There are higher chances of conversions with less loading time.

Tone Friendliness – 83% consumers reported to having found informal voice, more like a friend talking to them. This adds trust and a sense of connection to the communication.

Organic vs PPC: Top 7 Viewpoint from consumers

Technology

Post author By binadmin
Post date 27 Jun 2017

Investing in Organic SEO needs a lot of justification in terms of time and money spent. The mutual fact internally known to consumers as well as marketers is that customers don’t trust ads, they believe in Organic search results that have more likeability of being clicked.

Given below are some infographics from 1,000 respondents from a SEO survey that was recently done:

The search results are deeply concentrated on the type of queries asked put on a Google search.

The relevancy at which Organic search results are portrayed.

Consumers largely notice the ads trolling them on every network they get logged in.

Personalization plays a key role in defining how consumers think they get results through searches made on Google.

This is the behavior of the audience when they see organic result and a paid ad.

People reflect on the results they get through organic searches made.

Ranking is undoubtedly good for your business. A measly 28% of people feel organic results are more reputable than Ads so it clarifies that PPC ads are not that bad after all.

The Branding Prophecies for the year 2017

Technology

Post author By binadmin
Post date 23 Jun 2017

The branding practices are going to main stream markets across B2B and B2C business models. Here are some of the Branding predictions by the experts:

Howard Belk, Co-CEO (Chief Creative Officer) of Legacy Brands – The focus on process improvements will drive down the costs, thus introducing new mobile channels. The established brands will offer simple, transparent, easy utility approach that will surely enhance customer value proposition.
Thom Wyatt, Managing Director – According to Thom, the US unemployment has led for intensified talent search. The company’s work role will help identify talents that become a person’s identity. Employees require diversified stats, purpose, value and social responsibility metrics to provide the cultural glue for a workforce.
Leesa Wytock, Senior Director (Experience) – Leesa stresses the importance of shift to digital experiences focusing on empathy. The trend shifts from delivery platforms like AI, chat bots, VR experiences to more emotional and interactive impact. The brand employees will experience elevation of employee training, onboarding experience and varied manners in which they will be empowered to be the frontrunners for brands as the Brand Ambassadors.
Brian Rafferty, Global Director (Business Analytics & Insights) – The emerging disruptive brands will move their focus from traditional processes to examine how they can evolve and grow their brand valuation. With the business price wars, the companies are targeting innovative approaches to capture loyalty.
Christian Turner, Global Director (Naming) – According to Turner, as technology is rapidly moving and the global perception of having lost the human touch will keep driving naming trend. The main question that will haunt brands is how human or how artificial we want our technologies to be?
Maria Boos, Group Director (Simplification) – Maria shares her view on real time messaging platforms like Slack, these platforms will completely change the way we collaborate and share ideas. It will enhance greater collaboration amongst interdisciplinary groups and multiple locations. The use of Slack messaging platform will help reduce the dependency on email communications.
Lauren Thebault, Director (Activation) – as the tools to branding keep becoming outdated, there is going to be growing importance for creating opportunities that will facilitate quick absorption of content through seamless engagement.

The Internet trends keep changing and thus the technologies. For a marketer, it is highly important to follow best practices for profitable business.

Facebook Business Page Likes may drop

Technology

Post author By binadmin
Post date 06 Mar 2015

Attention Facebook Page Managers, be prepared to lose page likes in the coming weeks and explain to your boss/clients the reasons why? Because to make data more meaningfull Facebook announced on removing all deactivated accounts from the page check out from the source

Facebook Announcement

Why Use Pinterest For Branding?

Technology

Post author By binadmin
Post date 09 Oct 2014

PINTEREST is the latest social media platform that has taken over most of the social media platforms. Since it’s launch, Pinterest has been used to share images across the Internet for a variety of reasons from entertainment value to advertising campaigns. Millions of users prefer this social media platform on a regular basis looking for images that peak their interest so that they may “repin” the images to share with their own followers. With more than 25 million visitors, Pinterest can be a great method to generate brand awareness for all big companies out there who are looking for visual branding.

RISE OF CYBER THREAT AND IT’S PRECAUTIONS

Technology

Post author By binadmin
Post date 04 Sep 2014

Internet has grown exponentially worldwide. It has been observed that Online Communication & Online Commercials are grabbing the top most position in digital trends, as they are the easiest way to connect to the masses at good speed. But, with benefits, we also have to encounter it’s flaws.
The biggest threat encountered with rapid online communication is ‘Cyber Threat’. Organizations & individuals are worried about this growing threat not only for the financial loss it brings, but also because of the damage it causes to your privacy, creating a reputation problem.
This threat of ‘Cyber Crime’ is increasing day by day, targeting Citizens, Business, Organizations and most importantly your Reputation.

Mobile Marketing – Gen Next Advertiser!

Technology

Post author By binadmin
Post date 27 Aug 2014

Past decade has made Mobile phones a crucial part of our daily life. Imagining a day without this palm fitting device seems to be a nightmare not only for the tech-savy generation, but also, to the wiser, grey haired clique.

Taking one step ahead of using this portable device for making and receiving calls, the gen next modification of this compact screen best known as “Smart Phone” sparked the rays of technological dawn. As the phone transformed itself with features, lot more than anyone expected, its adaptation of running computer generated functions modified the palm device into a mini computer system (more compact than a desktop and more handy than a laptop).

Social Media – The Next Big Thing!

Technology

Post author By binadmin
Post date 20 Jun 2014

Marketing in India had always been an expensive affair, taking appointments, going to newspaper agencies, explaining them out, paying them a hefty amount so that your ad should be seen by maximum number of people. Moreover, after all this efforts, you won’t even be able to know the effectiveness of your ads or the conversions made by your ads.

We do not deny the fact that in earlier days newspaper was the major source of posting ads and hoping that someone somewhere reads it and finds his way through to your ‘swanky’ big showroom and buys your product. After all it has always been about money, that’s what we do business for!

Future With Social Media!

Ecommerce Technology

Post author By binadmin
Post date 20 Jan 2014

In today’s competitive world, Social media has become a huge platform which is easily accessible to anyone at any time via internet. Also, in the future it will surely enhance Company’s Profile with maximum brand awareness that will lead to increased communication & improved customer services.

Social media marketing programs generate attractive contents, which is noticed widely and likewise will encourage readers to share the content with their social networks as well.