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How to customize your shopify theme

How to customize your shopify theme

E-commerce Website Ecommerce Shopify

When shopping for a Shopify theme, you evaluate each one after it’s been set up with images, fonts, and colors. This is a great way to see a theme at its full potential. But once you’ve installed a theme in your store, you’ll need to do some work to get it looking just right.

That’s where design choices come in—something that can be intimidating when you don’t have any experience making them. Let’s go over Shopify theme customization and everything you can do to promote your brand and drive sales.

Shopify Customization: Hire a Developer or Do It Yourself?

The great thing about working with a theme is that many structural design decisions are made for you. You don’t need to worry about how to lay out your pages or where to put each image and paragraph. But to get your store looking its best and to make your brand shine, you’ll need to add your own touch.

Hire a Shopify Developer

When you’re new to web design, the choices can feel overwhelming. You can use any color you want! You can switch things up with the click of a mouse! When you get into more complex functionality and design choices, it becomes evident that enlisting the help of an expert is more cost-effective than stumbling through it yourself.

The Shopify Experts marketplace helps connect you with experienced web designers you can hire for expert guidance or even to do the design work for you. The best part is, they’re experienced with Shopify, so they know the ins and outs of the platform and can help you make the most of it.

Customize Your Shopify Theme Yourself

In some cases, the DIY route makes sense. Maybe you’re bootstrapping your business or already have the technical and design skills necessary to build a website on your own. Or perhaps you need simple functionality to start, with plans to upgrade later.

Regardless of the reason, Shopify’s theme editor is user-friendly, so you can customize the look and feel of your online store without any coding or design skills. With tools like Sections Everywhere, Shopify app embeds, and page templates, you can add engaging elements to your site with a few clicks.

Click Here to Start Selling Online Now with Shopify

Key Customization Areas

Color Palette: Adjust your theme to align with your brand’s colors. Use an online color palette tool for inspiration and save the hexadecimal codes for consistency.

Fonts: Choose complementary fonts that enhance your branding. Stick to two or three fonts to maintain consistency and readability.

Templates: Use page templates for frequently used content and sections for reusable content blocks. This helps maintain a consistent look and feel across your site.

Apps and Embeds: Use Shopify apps and app embeds to add functionality and elements like customer reviews, product recommendations, and live chat.


Customizing your Shopify theme is an essential step in creating a unique online store that reflects your brand’s identity. Whether you choose to hire a Shopify developer or customize your theme yourself, the tools and resources available make it possible to create a professional and engaging store. Take advantage of Shopify’s features and connect with Binary – Shopify Plus Experts to ensure your store stands out and drives sales.

Scaling Your Business with Shopify’s Managed Markets and Shipping Solutions

Scaling Your Business with Shopify’s Managed Markets and Shipping Solutions


Efficient shipping and pricing strategies are essential for scaling your e-commerce business. Shopify’s Summer ’24 Edition introduces new features to help you manage these aspects more effectively.

UPS Shipping Options
Shopify’s UPS Shipping integration offers more carrier choices and competitive rates, boosting buyer options and conversions while reducing merchant costs. This feature ensures that you can provide reliable shipping services at attractive prices.

Duties Inclusive Pricing
The new duties inclusive pricing feature incorporates duties and import taxes into the product price, eliminating sticker shock at checkout and unexpected fees upon delivery. This transparency improves the customer experience and can lead to higher conversion rates.

Streamlined International Sales
With Managed Markets, Shopify simplifies international sales by providing comprehensive shipping solutions and pricing strategies. This feature helps merchants navigate the complexities of global commerce, ensuring smooth operations and satisfied customers.

By adopting these shipping and pricing enhancements, you can streamline your operations, reduce costs, and improve the overall customer experience. To learn more, check out the Shopify Managed Markets overview.

Enhancing B2B Commerce with Shopify’s Latest Features

Enhancing B2B Commerce with Shopify’s Latest Features

E-commerce Website Ecommerce Shopify Shopify B2B

B2B e-commerce has unique requirements, and Shopify’s Summer ’24 Edition introduces several new features designed to create standout B2B experiences.

Flexible Payment Methods
Shopify now supports manual payment methods for B2B transactions, including bank transfers, checks, and international wires. This flexibility makes it easier for B2B customers to complete purchases and for merchants to manage payments.

Headless B2B Storefronts
With the introduction of headless B2B storefronts, merchants can build unique experiences using their preferred tech stack. Shopify’s APIs and developer tools enable B2B checkouts, personalized product offerings, and customized pricing, providing a tailored experience for each customer.

Trade Theme for Wholesale
The new Trade theme is designed specifically for wholesale, supporting repeat and bulk purchasing. Available to all merchants but optimized for Shopify Plus users, this theme simplifies the setup of B2B stores and enhances the buying experience for wholesale customers.

Comprehensive B2B Solutions
Shopify’s B2B features are built to handle the complexities of business-to-business transactions, from volume pricing to credit card vaulting. These tools ensure that B2B merchants can offer a seamless and professional purchasing experience.

For more information on how to leverage these features, visit the Shopify B2B guide.

Ecommerce RFP template + top questions to ask 2024

Ecommerce RFP template + top questions to ask 2024


Maximize Your eCommerce Potential with the Ultimate RFP Template

In the rapidly evolving world of eCommerce, businesses constantly seek ways to enhance their digital storefronts, optimize customer experiences, and streamline operations. One crucial tool that can help businesses achieve these goals is a well-crafted Request for Proposal (RFP). Whether you’re planning a migration to a new platform or launching a flash sale, a comprehensive RFP template can be your guiding star. This blog delves into the importance of an eCommerce RFP template and provides a detailed guide on how to create one.

What is an RFP and Why Do You Need One?
An RFP, or Request for Proposal, is a document that outlines your project requirements and invites vendors to submit proposals on how they would address these needs. For eCommerce businesses, an RFP is vital for several reasons:

Clarity and Focus: An RFP helps you clearly define your project goals, requirements, and expectations. This clarity ensures that both you and the vendors are on the same page from the outset.
Vendor Comparison: By soliciting proposals from multiple vendors, you can compare their offerings, expertise, and pricing, making it easier to select the best fit for your project.
Structured Approach: An RFP provides a structured approach to the vendor selection process, ensuring that all aspects of the project are considered and evaluated.
Key Components of an eCommerce RFP Template
Creating a comprehensive eCommerce RFP template involves several key components. Here’s a step-by-step guide:

  1. Introduction
    Begin with a brief introduction to your company, its mission, and the project at hand. Provide context to help vendors understand your business and project goals.Example:
    “ABC Retail is a leading online retailer specializing in sustainable fashion. We are seeking proposals from experienced eCommerce vendors to assist with the migration of our online store to a new platform. Our goal is to enhance the user experience, increase site performance, and support our future growth.”
  2. Project Overview
    Detail the project scope, objectives, and expected outcomes. Clearly outline what you hope to achieve with this project.Example:
    “The project involves migrating our existing eCommerce site from Platform X to Platform Y. The objectives are to improve site speed, enhance mobile responsiveness, and integrate advanced analytics. The expected outcome is a seamless transition with no downtime, improved user engagement, and a 20% increase in conversion rates.”
  3. Technical Requirements
    Specify the technical requirements and functionalities you need. This section should include details about the platform, integrations, customizations, and any specific technologies you want to incorporate.Example:
    “The new platform must support integrations with our existing CRM, ERP, and inventory management systems. We require a custom checkout process, advanced search functionality, and support for multi-currency transactions. The site should be built using responsive design principles to ensure optimal performance on all devices.”
  4. Project Timeline
    Outline the project timeline, including key milestones and deadlines. Be realistic about the time required for each phase of the project.Example:
    “Phase 1: Discovery and Planning (2 weeks)
    Phase 2: Design and Development (8 weeks)
    Phase 3: Testing and QA (2 weeks)
    Phase 4: Launch and Post-Launch Support (2 weeks)
    Total Project Duration: 14 weeks”
  5. Budget
    Provide a budget range or a detailed breakdown of how you expect the project to be costed. This helps vendors tailor their proposals to your financial constraints.Example:
    “Our budget for this project is between $50,000 and $70,000. We expect detailed cost breakdowns for design, development, testing, and post-launch support.”
  6. Vendor Qualifications
    List the qualifications and experience you seek in a vendor. This can include industry experience, technical expertise, and previous project examples.Example:
    “Vendors must have at least 5 years of experience in eCommerce development, with a portfolio of at least three successful migrations. Experience with sustainable fashion or similar industries is preferred.”
  7. Proposal Submission Guidelines
    Provide clear instructions on how vendors should submit their proposals. Include the submission deadline, required documents, and contact information.Example:
    “Proposals should be submitted via email to by July 31, 2024. Required documents include a detailed proposal, cost breakdown, project timeline, and references.”
  8. Evaluation Criteria
    Explain how you will evaluate the proposals. Include criteria such as technical expertise, project approach, budget alignment, and vendor experience.Example:
    “Proposals will be evaluated based on the following criteria:Technical Expertise (30%)
    Project Approach and Methodology (25%)
    Budget Alignment (20%)
    Vendor Experience and References (15%)
    Presentation and Clarity of Proposal (10%)”

An eCommerce RFP template is an essential tool for any business looking to undertake a significant project, such as a platform migration or a flash sale. By clearly defining your project requirements and expectations, you can attract the right vendors and ensure a successful project outcome. Download our comprehensive eCommerce RFP template now and take the first step towards transforming your online store.

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