Shiprocket, India’s leading logistics unicorn, has launched its pilot for a Direct-to-Consumer (D2C) marketplace named Zop. This move marks Shiprocket’s entry into the rapidly growing D2C ecosystem, further solidifying its position in the e-commerce logistics sector.
Zop aims to empower D2C brands by providing them with a platform that not only facilitates direct sales to consumers but also integrates with Shiprocket’s robust logistics network for seamless order fulfillment. The marketplace is designed to offer a comprehensive suite of services, including warehousing, last-mile delivery, and customer engagement tools, making it a one-stop solution for emerging and established D2C brands.
As the D2C sector continues to expand in India, driven by changing consumer behaviors and a preference for direct purchasing, Zop’s entry is expected to intensify competition among existing platforms. Shiprocket’s established logistics capabilities give Zop a competitive edge, allowing it to offer faster delivery times and more reliable service compared to other players in the market.
The pilot phase of Zop will focus on onboarding select D2C brands, with plans for a broader rollout in the near future. This strategic move aligns with Shiprocket’s vision of becoming a comprehensive e-commerce enabler, supporting businesses from product creation to customer delivery.
Source: Inc42
