Social Media has emerged as an economic medium of advertising for various marketers and advertisers who were earlier dependent on print and electronic medium for promotions. With the fad increasing and reach getting higher, the demand for the medium witnessed a drastic rise in the corporate world.
As the process getting simpler, the use of the medium instantly turned from rare to regular with posting daily updates and happenings on the brand/company’s social page. However, aiming a broader prospective, utilizing the platforms for promoting a particular event or occasion squeezes most of the benefits of the medium for the brand/company. Hence, now considering the above description knowledgeable enough, the below guidelines can help you execute the preparations better for the best output for your brand/product on the social platform.
Announcing the Event: Inviting friends to the Facebook event page anchors the initiative. Urging your groups or friends to share the event on their social media sites too clubs the promotional process. Along with the page creation with descriptive information regarding the event added with eye-catching visuals too play a crucial role in grabbing traffic on the page.
Reminders: Second in the queue comes Reminders. Daily reminders along with weekly blogs related to the event can act as an addition also to be considered as reminder. Repetitive posts and tweets about the event hammers the viewers with your event, hoping them to be a part of it at some point of time.
Adding extra efforts on promotion, encouraging people already involved to share the event on their personal social media accounts surely boosts the reach which simultaneously increases the possibility of highlighting your event to various new targeted audiences. As the deadline nears, re-posting and tweeting spreads an awareness considering the event with use of attractive creatives for grabbing traffic online.
On The Day Of Event: With your efforts getting drenched over a period, the final day proves to be crucial. Various mobile check-in apps as like Foursquare, Instagram privilege the event the with on field posting of the live happenings for the event to be delivered to the masses. However, live posting also assures gaining popularity along with likes on the social platform, as the involvement attracts the masses who missed out the event. This technique truly proves to increase buzz and assure better involvement of masses for future events also eyeing those who showed disinterest in the present.
Hoping the above information to be useful for you in promoting your future events, we will be back soon with some more interesting tactics in our coming articles.