Digital Strategy

Time To Say Hello To Instagram Stories!

Post author By binadmin
Post date 15 Nov 2018
No Comments on Time To Say Hello To Instagram Stories!

The audience was just getting hooked to the various filters & dynamics of Snapchat Stories that we got a sweet surprise from Instagram! Ever since its launch, it has spread like a wild fire. Whether its personal endorsements, daily routine updates or brand announcements, both the viewers & the uploader are equally in awe & love of this darling feature!

What is the BIG DEAL?

While, in the beginning Instagram received a lot of flak for copying “Snapchat”, it definitely has a lot more to offer. Honestly, the biggest difference is that unlike Snapchat, users can add text and stickers, draw on them, and even include a link or mention other users. It’s the last two features that help Instagram’s version stand out, though.

With the ability to add links and mention users Instagram creates a culture of inclusion, rather than secrecy and exclusion that is often the draw of Snapchat.

Instagram Stories are also searchable and appear publicly on a profile if a profile is set to public. This stands in contrast to Snapchat, which doesn’t have “profiles” for users to see previous content or view Stories. You must follow someone on Snapchat to discover his or her content.

That’s not all, more recently, Instagram moved Boomerang directly into the app. Now, users can create a Boomerang directly in a Story.

So, how do we LEVERAGE this?

One of the most important reasons for businesses to use Instagram Stories is relevancy in your followers’ feeds. Since Instagram updated the feed to be & algorithmic in June of 2016, having stories always appear at the top of a follower’s feed helps your brand remain top-of-mind. Popular Stories also appear at the top of the Explore page, helping gain an even wider reach.

The most common mistake that content creators or users make is missing out on opportunity of building a larger audience.

You’re creating Stories, but do you think that’s enough? Well sure, you can use relevant hashtags and tag as many people as regular images but that’s not the key.

Check out our recommended tactics and strategies below :

1. Repost or prepost content from your Stories to your feed

About to have an event? Post an announcement image to your regular feed letting users know to be on the lookout for the upcoming Stories that are sure to come.

Create a great Story? Before you post it, press the “save” button in the lower right and post it again as a regular image. You can save images after posting them by opening your Story and swiping up. If you’ve posted more than one image, it will save as a video slideshow.

2. Go live often

Alongside other popular trending Stories in the Explore page are the “Top Live” posts. Live video is becoming an arms race and Instagram is pushing it just as hard.

If you’re going live and providing great content, more people are going to tune in. These videos often rotate as more viewers tune in, and live videos end. So by going live often, you’re giving yourself a chance to appear and gain more followers.

Dr.Pradeep Gadge, diabetologist in Mumbai is often seen interacting with his audience LIVE on Instagram on various topic linked to #Diabetes.

3. Mention people

It’s no secret that people love attention, especially on social media. Give the people what they want by using the mention feature in your Instagram Stories. You can tag customers, followers, or those who inspire you with a personalized message. This sends a notification to the user who will more than likely see the content. Be careful with this one, though. You don’t want to wear out your welcome by over-tagging people.

IISM , India’s Pioneer in Sports Management Education, using the tag feature to promote the sponsors for their Life@IISM initiative :Junoon Sports Fet

4. Give out all the relevant information

Where was this picture taken? How beautiful was the location? Were you eating some amazing food or dancing to your favourite album? These little details can intrigue your audiences to know more & engage.

Softsens Baby, organic baby care product & apparel comapny using the LOCATION feature to promote its store at Banglore.

5. Gain more followers

This one seems pretty straightforward because it is. The more followers you have, the more potential your Instagram Stories have to be seen. Follow other users, use relevant hashtags on regular posts, and engage with the content of those you would like to follow you back.

6. Create great content

Again, not groundbreaking but still the best way to organically grow your following. The more accounts that are watching your Stories, sending messages, and engaging with them in other ways, the better chance your brand’s account has of appearing on the “Explore” page alongside other trending Stories.

Use interactive gifs, ask some cool poll questions, conduct a Q&A , just ensure your content is driving the user towards you & not pushing them away.

Binaryic, a digital marketing firm, interacting with their audience by using the POLL feature..

7. Sponsored Instagram Story Ads

This one is more indirect, but running ads is a good way to increase both followers and engagement on your account. Plus, it can provide a boost to your algorithmic score. In turn, this can make it more likely that your Stories will appear on the Explore page.

SoulTree- Organic beauty,skin & hair care provider promotes its festive offer with Sponsored Story Ads

What’s Next?

• Strategise :

Use this knowledge to develop a strategy for promoting your brand, inviting followers behind the scenes, and broadening your audience with high-quality live video and stories.

• Define A Goal :

There are many creative ways brands are using Instagram already. Ultimately, it comes down to what your campaign goals are for Instagram.

– Do you want to help a promotion gain a wider audience?

– Are you attempting to drive more traffic to a blog post, landing page, or video?

• Get, Set, Go!

Whether you’re a casual Instagram user or leading a social media team looking for more ways to engage your audience, Instagram Stories can benefit you and your company.

Now is the time to capitalize on a well-thought-out strategy before your competitors do. Engage your audience more with Instagram Stories and be sure to drive them to a relevant, dedicated landing page.

What’s your take on this? We’d love to know, share below!

Business Lessons from Auto-Anna

Case Studies

Post author By binadmin
Post date 04 Sep 2018
No Comments on Business Lessons from Auto-Anna

Inspiration comes from the most unlikely of sources. Annadurai, a 26 year old autorickshaw driver and more commonly known as the Auto Anna is giving successful corporates a run for their money with his innovative marketing and customer techniques.

A share auto driver who runs in OMR-Thiruvanmiyur area, Chennai, rose to national and international fame with his incredible marketing strategy helping him give three Ted-Talks in the process. Anna earns around INR 2500-3500 per day and ends up spending INR 12000 on newspapers, magazines and other amenities he offers through his auto-rickshaw. Up to date with technology and himself being technology savvy, Auto Anna also keeps an i-pad and a laptop for his customers. His eye-catching auto-rickshaw is Wi-Fi enabled and fitted with a small screen which displays important news clips of the days. Anna saves these clips when he’s back home watching news.

Anna’s customer retention would put big firms to shame with customers, mostly IT professionals waiting hours to take a ride in his auto. He is active on social media handles and has more than 12000 likes on Facebook while also running his own website.

Auto Anna rose to overnight national and international fame after his story went viral on Facebook by a group called – ‘Photos That Shook The World’. The post was shared more than 10000 times all around the world opening up unexplored and rewarding paths for Anna. He also featured in a short-film on a prominent YouTube channel – Pocket Films.

https://www.youtube.com/watch?v=oR-6FfiUraU

The short-film garnered 200000+views with more than 6000 likes. While the love has been over-whelming for Anna, he feels the customers who ride through his rickshaw are gods. It’s because of them that he’s able to take care of himself and he wants to put in the extra effort to give back to his customers in whatever way he can.

Anna received more than 2000 calls o the day his story broke out on Facebook and was up all night receiving and acknowledging them.

Auto Anna’s strategy and customer relations is a handy lesson for even the biggest of companies who struggle with consumer expectations and retention. Anna who started transforming his regular auto-rickshaw by putting daily newspapers for commuters. He slowly and steadily started modifications by adding magazines, integrating a display and Wi-Fi. To help riders who didn’t have a mobile or laptop, he bought a tablet and soon upgraded to an I-pad.

Anna’s customer loyalty schemes are also innovative. He started a customer relationship contest for regular customers with a quiz of five questions. The winner takes home INR 1000. Similarly, every rider boarding Anna’s auto gets a token. The customer can redeem the tokens for cash, 20 tokens give you INR 250 back, 30 tokens give back INR 500. Anna truly believes in giving back to the community and plans to sponsor the education of at-least ten homeless children in addition to opening an old-age home.

The success and growth of any business are imperative to innovations and technological advancements and Auto Anna keeps striving to experiment new things to offer his customers. He is presently working on an app which would book auto rides in advance, order food on the way and help build a community of auto-rickshaw drivers.

Anna’s approach to a meagre business of running an auto-rickshaw has already transformed a number of lives and given unforgettable experience to countless commuters every day. He is an inspiration for everyone who have lost heart and run out of ideas in increasing and expanding their businesses. He story helps us understand it’s the little things you do for your consumer that creates a massive difference.

Top Content Marketing Trends to look out for in 2018

Uncategorized

Post author By binadmin
Post date 28 Jan 2018
No Comments on Top Content Marketing Trends to look out for in 2018

After reading and Experience of last year’s working closely with clients, we have found out that there are two things which very much critical for any Brand to stay on top in 2018

1) Relevant Content Creation as per Customer Persona
2) Mapping or Distributing Content according to Buyer’s Journey

So let’s find it, which are the trends to watch for the year 2018

1) Creation of Niche content

This means if Brands wants to stand out then they have to drill down or have to take deep dive to understand their ideal customers and its behavior. They have to do customer segmentation and deliver the content according to the journey customers are into.

What Brand can do to follow this trend?

So for Exp: If you are targeting Travelers then instead of targeting “Top Travelling Destination” Brand has to be specific on “Top Adventure Vacation for Couples”

A Brand who is into fitness and bodybuilding should explore niche target audience to start with rather than generic. What we suggest by this, instead of targeting Bodybuilding they can identify targets like Bodybuilding for 40+ Dads

2) Adaptation of Voice based search or Content

According to Garner predication, the world is moving to screen less search, recent trends have been seen that younger people have started using voice search on their mobile. It means that your future customers are more likely to use Voice search or Voice Assistant like Google or Apple’s Siri or Amazon’s Alexa.

What Brands can do?

Since there is always a difference between the way we speak the way we type, brands have to adapt to natural language search. Instead of focusing on particular keywords, a brand needs to focus on long tail phrases or answering questions the way Human speak to each other.

Few thing a Brand can do

– Create more relevant content with long and specific phrases
– While keeping in mind keywords they have to keep word which speaks to naturally
– Majority of Voice search is from mobile so have to see content presented very on Mobile devices (Mobile Friendly)
– For Local “near me” searches, brand has to optimize their content as per local language

3) Smaller but relevant content

It was recommended earlier that if your article is long and having more than 3000 words, it’s more likely be featured on search engines. This is all good if your intention is to rank in SERPs, but remember nowadays social is driving more traffic then lengthy content.

People prefer to consume same content via Videos or Visuals rather than reading them on mobile

What Brands can do?

– Create Infographic
– Create Videos related to relevant topics, which can be shared via Social Media Channels easily

4) Change of Influence Marketing

Past all research shows that 90% of people trust on a recommendation by individuals over brands. Even Google trends show steady growth on the influencer marketing YoY basis we are not denying that influencer marketing is one the key areas of the Brand which needs to be addressed while they make their marketing strategy.

But we recommend that instead of aiming for volume, a brand needs to identify influence which has common values and target audience. So key aspect needs to be addressed rather then connecting them only for promotion of Brand or product, a brand needs to collaborate with them for a long-term

What Brands can do?

– Identify Kep influencer based on Product or objective
– Create a Campaign directed to that Influencer
– A Brand can create secondly campaign for influencer to drive awareness
– Regularly track metrics related to awareness, sales, and Engagement

5) Transparency to Customer

Younger Audience is tired of Push Advertising. They want to associate with Brand which has a transparent approach in terms of communication. So For Exp if the Brand is talking about Organic Food then they want to have more information as well as want to see practically brand guidelines related organic living, health or food

What Brands can do?
A Brand can associate or accredited themselves with some government authority for regulations.
Even Brand release certain research or whitepaper, or do events on a line which they want to position themselves. This way customer directly associates with brand

6) Video will continue rise

Rather than reading large content people prefer to consume video on that natural languages, they can associate them very well. All the content which Brands is creating in form of text should be transferred and convey via video.

What Brand Can do?

A Brand can create Youtube channel where they can explain the feature of products or Application of products or Unboxing and Product demonstration can be done. A video has always been a very interactive form of communication on the internet.

Brand can also cover their events or seminar via Live Video on Facebook or Educate Customer by taking Seminars

Even Interactive Question and Answers Sessions also going to be very helpful

7) Creating and Marketing Content Mapping Buyer Persona

Nowadays cost of acquiring a new customer and retaining them is very vital for Brands. CRM play an important role in retaining existing customers. It becomes necessary for a brand to create a content strategy which engages the audience throughout their life cycle if form email or connecting them to Social media or traditional channels.

Here is what brands can do

– Creating details buyer persona with their Demographic and Psychographic
– Mapping the Content around customer Journey and communicating with them on each stage Reach, Action Covert, and Engagement. All stages will require different set of content to be created for customers

That’s all for now

Let us know your feedback on above content marketing trends? Which one do you prefer for your Brand? and Why?

Best way to create high quality Backlink in SEO

Ecommerce

Post author By binadmin
Post date 09 Nov 2017
No Comments on Best way to create high quality Backlink in SEO

“Natural” Editorial Links that are given naturally by sites and pages that want to link to your content or company. These links require no specific action from the SEO, other than the creation of worthy material (great content) and the ability to create awareness about it.

Manual “Outreach” Link Building The SEO creates these links by emailing bloggers for links, submitting sites to directories, or paying for listings of any kind. The SEO often creates a value proposition by explaining to the link target why creating the link is in their best interest. Examples include filling out forms for submissions to a website award program or convincing a professor that your resource is worthy of inclusion on the public syllabus.

Self-Created, Non-Editorial Hundreds of thousands of websites offer any visitor the opportunity to create links through guest book signings, forum signatures, blog comments, or user profiles. These links offer the lowest value, but can, in the aggregate, still have an impact for some sites. In general, search engines continue to devalue most of these types of links, and have been known to penalize sites that pursue these links aggressively. Today, these types of links are often considered spams and should be pursued with caution.

Tools we love & use to monitor our SEO progress

Uncategorized

Post author By binadmin
Post date 07 Oct 2017
No Comments on Tools we love & use to monitor our SEO progress

23rd September

There are many tools which can be used SEO Campaign but as of now use below tools

SEO MOZ

If you’re looking for a truly all-in-one solution, Moz Pro is a good option. It includes robust analytics that help you keep track of all things search, social media, and content. It also has research tools that allow you to analyze your competitors through link profiles, brand mentions, and more. Finally, Moz Pro provides insights for how to better optimize your site. It’s on the pricey side but all in all, a well put together collection of tools

Wordracker

Do you need to figure out what keywords would be the best to optimize for on your latest website? Then Word-tracker is a tool you need to know about. It helps you pinpoint the best performing keywords in your niche within minutes after starting a basic search. Often, it helps you find keywords that are doing well without a ton of competition. And as any SEO knows, that’s the most coveted thing you can come across

Google Analytics

Where would any of us be without Google Analytics? Seriously, this free tool is something we come back to time and time again to track website traffic, mobile app data, conversions and more, all within one convenient dashboard. And now with mobile versions available for iOS and Android, it’s a tool you can take with you anywhere to impress any client

BuzzStream

BuzzStream is a really nice link building tool that makes it pretty straightforward to automate the process of researching link prospects so you can spend more of your time reaching out to them and building relationships. It also comes equipped with PR and social media tools for better managing relationships with industry influencers on social. It keeps your contacts organized and readily accessible at all times, too.

Top 10 reasons why you need a Digital Marketing Strategy

Ecommerce

Post author By binadmin
Post date 19 Jul 2017
No Comments on Top 10 reasons why you need a Digital Marketing Strategy

Digital Marketing is pretty much a broader term today especially with new innovations happening. There are always some additions that gets implemented that it gets difficult to keep pace with. A perfectly planned Digital marketing Strategy can really help you hit the mark. If you are still wondering, you need to have digital marketing strategy for your business then here is a two-step plan: a. Start planning for digital marketing plan that defines the transformation that is really needed that will help make changes to your digital marketing. b. after getting the approval, start creating integrated digital plan that is part of the bigger marketing plan.

Here are some of the top reasons why you need a Digital Channel Strategy for your business:

You need a right direction – most companies are unaware of their strategic goals and what they want to achieve in terms of gaining new customers or re-create the bond. With digital strategy not in place, there would be no goals and organizations wouldn’t know how to achieve those goals.
You lack your online market vision – Studying online markets are important, it shows the customer demand. Markets are dynamic hence they are different from traditional channels having different types of customer profiles and behavior competitors.
Competitors may gain market share – Digital marketing strategy requires dedicated efforts and resources. If your company does not have clearly defined goals then competitors may eat the market share.
Value proposition – A clearly defined digital marketing strategy will help you differentiate your online services that will encourage existing and new customer to engage and stay loyal.
Knowing your customers well – With digital marketing strategy you also learn newer tools like Google analytics and understand the volumes of visits that happen.
Need for Integrated approach – Marketing requires an integrated approach that fulfills all criteria. A digital marketing strategy will help combine all resources and package a good marketing plan that is effective.
Scarce resources – Digital marketing with insufficient resources will be used for planning and execution of e-marketing plans. An absence of strategy will also lead to lack of specific specialist e-marketing skills.
Chances of duplication – A digital marketing strategy help to systematically implement the new processes. In absence of strategy, there may be chances of duplication meaning different organization may purchase different tools for doing similar online marketing tasks.
Staying up responsive – A digital marketing strategy helps for keeping dynamic nature of organization that helps to catch up with new approaches.
Optimization – All companies have website analytics and individual do not review them to act upon it. With digital strategy, it helps to get down to basics and lead the path towards continuous improvement.

Top Content Marketing Trends to look out for in 2018

Best way to create high quality Backlink in SEO

Tools we love & use to monitor our SEO progress

Top 10 reasons why you need a Digital Marketing Strategy

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