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Live Video Shopping and the Future of Online Retail

Live Video Shopping and the Future of Online Retail

Categories
Ecommerce Technology

In today’s busy world, your customers aren’t always able to visit your local shop or store.A lot of them still like the ease of shopping from home. Recent projections indicate that nearly a quarter of global sales will be conducted electronically by 2023. This shift emphasizes the importance of bringing the in-store experience online, making it crucial for businesses to explore innovative avenues.

 

What is Live Video Shopping?

Live video shopping reshape the digital connection between customers and e-commerce stores in real-time. This conversational commerce technology allows customers to seamlessly witness and purchase products during a live interaction, providing a dynamic and engaging shopping experience.

 

Why Video Shopping Matters?

  • Increased Sales Potential:

Incorporating live video shopping enables brands to sell products with a personalized touch, mimicking the in-store experience. This approach significantly boosts sales and average order value. For instance, fashion brands can showcase clothing items, answer queries in real-time, and create a more intimate connection with customers.

  • Improved Engagement:

Video shopping fosters customer, brand, and agent engagement. The personalized and convenient nature of video interactions creates an online environment that resonates with customers, resulting in a 400% increase in video chat sessions for some businesses.

  • Convenience and Personalization:

Providing a convenient and bespoke approach, on-demand video shopping allows brands to tailor the digital customer experience to individual needs. This approach ensures seamless interactions without the need for downloads or third-party software.

  • Versatility in Agent Deployment:

A robust video shopping solution allows businesses to deploy both in-store associates and desktop-based agents, offering a multi-faceted approach to online customer communication. This flexibility ensures around-the-clock availability and the ability to cater to diverse customer needs.

  • Video Marketing Integration:

Video shopping becomes a powerful marketing tool, enhancing customer engagement and serving as a word-of-mouth marketing strategy. As 86% of businesses utilize online video for marketing, incorporating video interactions becomes the next frontier in customer communication.

  • Real-World Examples:

Video-Shopping-Binary-Ecommerce-Experts

Duroflex, a leading mattress brand, transforms the shopping experience by incorporating real-time video interactions on their website. This innovative approach allows customers to explore mattresses, ask questions, and engage in live chats with agents. The interactive platform provides a unique opportunity for customers to get a hands-on feel for the product while actively participating in the decision-making process. Binary, Ecommerce Experts have played a pivotal role in implementing this feature on Duroflex’s website, enhancing customer engagement and driving sales.

  • The Takeaway:

Ready to transform your e-commerce experience? Discover the magic of live video shopping with Ecommerce Experts. Book a demo today and witness firsthand how video chat can elevate your customer engagement, increase sales, and leave a lasting positive impression.

Social Media – The Next Big Thing!

Social Media – The Next Big Thing!

Categories
Technology

Marketing in India had always been an expensive affair, taking appointments, going to newspaper agencies, explaining them out, paying them a hefty amount so that your ad should be seen by maximum number of people. Moreover, after all this efforts, you won’t even be able to know the effectiveness of your ads or the conversions made by your ads.

We do not deny the fact that in earlier days newspaper was the major source of posting ads and hoping that someone somewhere reads it and finds his way through to your ‘swanky’ big showroom and buys your product. After all it has always been about money, that’s what we do business for!

Future With Social Media!

Future With Social Media!

Categories
Ecommerce Technology

In today’s competitive world, Social media has become a huge platform which is easily accessible to anyone at any time via internet. Also, in the future it will surely enhance Company’s Profile with maximum brand awareness that will lead to increased communication & improved customer services.

Social media marketing programs generate attractive contents, which is noticed widely and likewise will encourage readers to share the content with their social networks as well.

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